Drinking water brand

0% ... brand it as fun 0% alcohol

'subvertising' vibe

Ironic brand... its being serious but also making fun of the industry... how expensive water is... like the lorax (the guy that sells air)

The world's most popular non- alcoholic beverage

'Everyone's drinking it'

Inspiration... liquid death

Envision it being in the 'take-away' alcohol section of the supermarket, by tinnies etc

You will be working on two ‘linked’ projects based on one topic theme

In order to survive, we as human beings are dependant on 6 core essentials... water, food, clothing, shelter, healthcare, protection from harm

To show your ability in branding, we would like you to design two brands for your one topic... a charity or social enterprise brand, and/or a mass market brand, and/or a premium/luxury brand

My theme... WATER

Strap line: "Murder your thirst"

Brand characteristics: punk rock, rebellious, in your face, loud

Language used: 'biggest ever', 'don't be scared', 'killer merch', death to plastic

TOV: Unapologetically themselves, in your face, punk/ rebellious

Drinks brand that uses flavours of wonky fruit in their drinks, reduces waste

“We wanted to create something that had the sort of desirability of Fiji water—something sophisticated and premium, as our target was late 20s, female… people with a bit of extra cash  looking for something good on the go, but wary of what they eat and drink.”

Cans of water rather than plastic bottles

INSIGHT... Plastic bottles everywhere on beaches and remote islands where everything is meant to be left untouched

IDEA... Cans of water that can be resealed so you can have them on the move, issue with most canned drinks is that they cant be sealed, thats why people choose plastic

Hotel bar quality cocktails on a can

Name is derived from an abbreviation of Mix of Total Happiness (MOTH)

Rejecting the snobbery that often surrounds premium drinks brands, MOTH embodies the concept of 'social alchemy',"

"Acting as a generous host, it encourages us to share one of life's most simple pleasures—connecting with each other through conversation and cocktails, without any fuss or formality."

Created by a former creative director at Netflix

INSIGHT... Discovered that punk and heavy metal bands and their events were usually sponsored by beer and energy drink brands, after speaking to them, he discovered that they have to empty the cans and replace with water during the show

IDEA... Create a water brand that could sponsor a music event such as this, have the cans the same size as the large beer can aluminium cans, also reduces plastic waste

'Death to plastic'

Dash Water is a UK brand that co-founder Jack Scott says is aimed at the “premium” end of the flavored water category.

Stocked in the likes of swanky department store Selfridges and Whole Foods, it retails at around £1.50

The name alludes to both a “dash” of flavour and the idea of people “dashing” around, leading hectic lives and wanting to reach for a convenient yet classy

beverage.

https://eyeondesign.aiga.org/wet-wild-a-deep-dive-into-branding-water/

Lifestyle brand

INSIGHT... Need for there to be healthier alternatives to fizzy drinks, a need to have a 'classier' soda drink

UK of sparkling water were £204 million in 2016, up 11% on the year before, with growth in both flavored and unflavored fizzy water

fastest growing markets for sparking water are in younger generations

Sparkling water brand

Cue Instragram marketing... La Croix is perhaps the ultimate example of this

Over the past few years, people—or more specifically, the internet–has gone loopy over the stuff. It’s a hair trend. It’s a slogan T-shirt. It is a veritable Instagram lifestyle brand, and it has sparked a ludicrous deluge of think pieces about how and why.

We’d argue that it’s not just down to the taste (or lack thereof), or the no-calorie, “no-baddies” ingredients list

It’s the design of can: the ’80s colorways beloved by mid-00s hipsters and the faux-classy sweeping serif (an aesthetic that’s the winning millennial combo of gauche masquerading as knock-off classiness).

The look is both ironic and non-ironic; you love it in the same way as you love Italo disco, or ABBA—with utmost sincerity, and with an awareness of its ridiculousness but a misty eyed nostalgia for something you never had. Hence the rise of copycat brands like LaVie.

https://eyeondesign.aiga.org/wet-wild-a-deep-dive-into-branding-water/

Strap line: Mix of Total Happiness

Brand Characteristics: Soothing, togetherness, perfection, enjoyable, love

Language used: Little things matter, everything counts, attention to detail

TOV: friendly, young, colloquial, specialists in their field, perfectionists

Strap line: "Don't bottle it"

Brand characteristics: solution to the problem, we are meant to be thankful for them

Language used: Refreshed, hydrated, better way, solution, thirsty

TOV: Problem solver, fixing the issue, "Holy grail", outs themselves of a pedestal

No strapline

Brand Characteristics: vibrant, happy, jolly, spreading joy, friendly, welcoming, colourful

Language Used: "Bartender friends", "why let them have all the fun?"

TOV: Inviting, loud, vibrant, 'your fun friend'

colourful and bold

worn and retro

no images, just words

Mood Enhancing Alcohol Alternative: Each can of Psychedelic Water contains 250mg of kava extract sourced from noble kava root

80mg of caffeine from green tea, expertly blended to promote relaxation and reduce stress without the hangover

Premium Ingredients: We use only the finest, all-natural ingredients and source our kava from ethical, sustainable farms in the South Pacific.

Get a variety of flavors to excite your taste buds!

Sweetened with Stevia

People usually don't go to a healthcare professional to get a diagnosis or treatment for a hangover. Mostly likely, you'll know if you have a hangover based on your symptoms the morning after drinking alcohol. Common symptoms include tiredness, dry mouth, headache, nausea, problems thinking clearly, and low tolerance for light and sound.

Talk to your healthcare professional if regular hangovers affect your quality of life, including your personal relationships or your performance at school or work. Treatment for problems with alcohol is widely available.

Fill your water bottle. Sip water or fruit juice to prevent dehydration. Resist any temptation to treat your hangover with more alcohol. It'll only make you feel worse.

Have a snack. Bland foods, such as toast and crackers, may boost your blood sugar and settle your stomach. Bouillon soup can help replace lost salt and potassium.

Take a pain reliever. A standard dose of a pain reliever you can buy without a prescription may ease a headache. But be careful about using these medicines with alcohol. Aspirin and ibuprofen (Advil, Motrin IB, others) can irritate your stomach. The combination of alcohol and acetaminophen (Tylenol, others) can cause serious liver damage.

Go back to bed. If you sleep long enough, your hangover may be gone when you awaken.

Nux vomica is often indicated for individuals who experience digestive issues, especially those caused by overindulgence in rich, spicy foods, alcohol or stimulants. They may exhibit a tendency to be irritable, impatient and easily angered. Nux vomica individuals often have a desire for warmth and feel worse in the morning.

The Overindulgence & Hangover Complex contains a blend of homeopathic remedies traditionally used for symptoms associated with overindulgence such as: abdominal fullness and discomfort, flatulence, breathlessness, headache, and sensitivity to light, sound and odours.

Alcohol is diuretic, meaning it dehydrates you. So the more you drink the more dehydrated you get and the worse you are likely to feel the next day. This is why some people often drink water before bed, after they have been drinking, in the hope that it may provide some much needed rehydration

Researchers have studied hangovers for decades but have found no conclusive data proving what causes them. Research suggests that biological factors, such as the combination of dehydration, hormonal alterations, dysregulated cytokine pathways, and the toxic effects of alcohol, likely contribute to the issue.

As alcohol is a diureticTrusted Source, it increases a person’s need to urinate. This is why many people may experience dehydration after drinking alcohol. Therefore, people may want to consider hydrating beverages that might help to reduce the risk and side effects of hangovers.

The drink is a scientifically-formulated blend of 17 vitamins, minerals, prebiotics and amino acids which help to replenish the body of the essential nutrients that are depleted when it processes alcohol.

It’s the first drink in the UK with choline, a nutrient which supports healthy liver function. It also includes amino acids which help to break down alcohol and reduce blood ethanol, B Vitamins to help with energy levels, magnesium to aid with blood sugar levels, and many more nutrients that help with the recovery process after a night out.