Marketing de destinos e produtos turísticos by https://padlet.com/hugoaraujo/tsy74ee06s8j Resumo das aulas en-us 2019-05-20 12:14:23 UTC 2026-02-28 18:46:00 UTC hello@padlet.com https://imgglb.padletcdn.com/v13/image?t=g_auto&url=https%3A%2F%2Fpadlet.net%2Ficons%2Fpng%2F1f3dd.png Eras do Marketing hugoaraujo https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361693543 Era dos produtos - XVII à 1920
Era das vendas - 1920 à 1950
Era do marketing - 1950 à 1980
Marketing social - 1980 à 1990
Marketing digital - 1990 aos dias atuais]]> 2019-05-20 12:21:16 UTC https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361693543 Produtos X Serviços hugoaraujo https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361694329 Características dos serviços:
- Intangibilidade
- Variabilidade
- Perecebilidade
- Simultaniedade]]> 2019-05-20 12:23:20 UTC https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361694329 hugoaraujo https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361695054 2019-05-20 12:25:15 UTC https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361695054 Comportamento do consumidor hugoaraujo https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361695286 - Cultura
- Economia
- Sociais
- Psicográfico]]> 2019-05-20 12:25:55 UTC https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361695286 Ambiente de marketing hugoaraujo https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361695352 Microambiente:
- Empresa
- Clientes
- Fornecedores
- Intermediários]]> 2019-05-20 12:26:03 UTC https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361695352 Ambiente de marketing hugoaraujo https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361696049 Macroambiente:
- Política
- Economia
- Tecnologia
- Cultura]]> 2019-05-20 12:27:59 UTC https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361696049 Mercado turístico hugoaraujo https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361696911 - Sazonabilidade
- Elasticidade]]> 2019-05-20 12:30:30 UTC https://padlet.com/hugoaraujo/tsy74ee06s8j/wish/361696911