Quantitative research is research that is usually presented in numerical form or can be used to produce statistics for example, a pie chart showing how many men and women read the daily mail per week would be quantitative.

I'd change the camera set up so that the interviewer was behind the camera rather than beside it, so that the interviewee could look toward the camera instead of away from it.

The Questions and Responses:

I'd make sure to think of more questions that would require a detailed answer. I would also pick a subject that is generally well known, or people can spend a lot of time thinking about so that interviewees will give longer and more interesting answers.

Camera Set Up.

I'd use a tripod with the camera to avoid shakiness, a tripod would also make it easier for the interviewer to sit behind the camera, and the adaptability a tripod provides with height would also make it easier for the interviewee's face to be centre frame.

The Sound:

Although with my last vox pop I didn't have the resources to carry this out, I'd use a microphone so that background noise was not so prevalent in the video.

The second Question I thought I'd ask to see again if it would attract an audience through means of its novelty factor. If consumers have seen this sort of magazine before, they may not be as attracted to it.

Question three was included just so that I could draw up some statistics about what gender would more likely buy this magazine, it may seem like an obvious answer, it's a man's magazine, however if more women find interest in it, that might tell me that in general, the male population aren't that interested in magazine reading, something I hope to change.

Question four would show me how often the general populace reads magazines, as well as which gender they are, which I can gather from question three. This would again help me draw up statistics.

Q2 - Would tell me whether or not to make it fully for men or have some unisex flexibility

Q3 - Would tell me what to emphasise on, particularly with magazine covers

Q4 - Would tell me what to emphasise on within the magazine

Q5 - Would help me to tell what kinds of things attract audiences, for example big fonts, celebrities on the covers etc.

I may hold my vox pops in the motion room when it is empty, there would be no background noise and nothing behind the interviewees to distract viewers.

Q2 - Would tell me if there is an already large existing audience for this sort of magazine or if my magazine would bring about a new audience.

Q3 - Would tell me how active my publication should be on social media and on the web.

Q4 - Would tell me if my audience will be interested in men's sports or sports in general.

Q5 - Would explain whether there is a bigger audience in tabloids or larger publications.

My focus group will be conducted in the UCH building at a time where it is most quiet. I will need a team of 2 or 3 people, a camera, tripod, someone to work the camera and an interviewer, this team of 2 would include myself.

We analysed our primary and secondary research, for my primary research I used Survey monkey to collect an analysis. I had very little results, not enough to produce proper research, so I will need to ensure that I have proper responses by Wednesday. The problem I've had with survey monkey is that I only gathered 2 responses in the space of a week, however my colleague gathered 19 because he used social networking to advertised his questionnaire. An advantage of using survey monkey is that the software automatically creates a research analysis for me to use when designing my magazine

I gathered secondary research from the NRS to learn what kinds of people consume magazines, and how often, this will help me to decide how often my magazine will be published, e.g. weekly, monthly, etc.. I created a mind map for my proposed magazine and added to my previous magazine cover. I must create an introduction and epilogue for my vox pop and focus group videos to inform the audience what my research and publication is about, and to summarise my research in a professional manner. I will gather written questionnaire research in case my survey monkey questions do not produce enough information for me to make an informed decision on how my magazine will be laid out.

-Were types of questions effective at collecting relevant data?

Yes the questions I asked were effective at collecting the data I needed.

-What are the benefits of a professional questionnaire layout?

A professional layout for a questionnaire might make those taking part feel more comfortable with answering questions on it as they might feel like it's more trustworthy.

-How effective are vox pops/ Focus groups?

Vox pops are effective at getting individual opinions that are less detailed and usually answer closed questions. Focus groups are good at hearing the opinions of a group as they discuss different topics or questions.

-How useful is personal confidence?

Personal confidence is a very good trait to have when interviewing people, as it makes it easier to improvise questions, ask people to expand on their answers and take charge when it's necessary to move on to another question.

-How important is organisation?

Organisation is very important when carrying out questionnaires or surveys, as it can help with things like resources.

-Feedback

"Yeah it was good, could do with improvement though, communication is key" - James Frost

-Development

Make questions less vague