·         Personal shopper 

·         Reward Cards 

·         Discounts 

·         Emotion

·         Humour

·         Giving free samples 

·         Personalise products 

·         Discounts

·         Personal Shoppers

·         Loyalty Programmes/Cards

·         Offer Free Samples

·         Offer Rewards/Incentives (Comparethemarket.com)

·         Personalised Service (Use customer name)

·         Good Presentation of Products and customers

·         Customer tracking/follow ups – emails/online shopping

·         Detailed knowledge of products/ industry insight

* Promote discounts online on social media, through their website 

· Send promotional deals via email and via post

· At customer checkouts, some retailers offer chocolate or other items that are on sale to encourage customers to buy something extra

· Personal shoppers

· Personal discounts

· Adverts/banners online and in-store 

· The organisation being at the top of a search engine

· Gift wrapped items (helps organisation make more profit and saves customer time not having to gift wrap what they have bought)

· Competitive pricing

· Loyalty cards (to increase loyalty, gather info and enable customers to get points or discounts)

·Staff giving expert advice and going the extra mile in-store for the customer
*Competitions 

· Add-on, Upsell or cross-sell

· Freebies (e.g. customer could buy some perfume but get free samples of other new perfumes the store is selling)