CM 303 Magazine Analysis by Susan Magee

With a partner...

SusanMagee — 2023-01-25 14:17:59 UTC

Please choose a major magazine from the lists that is both print/digital.
Claim it by putting it in the column with your names.
First Pad: Link
Second Pad: Who is the audience and how can you tell by title, content and media kit? (You may have to Google for the media kit.)
Third Pad: Pay Wall - When do you hit it?
Fourth Pad: What is the subscription cost -- for all three options? Print, Print and Digital, Digital Only
Fifth Pad: Do they have native ads and/or affiliate links in articles?
Online Ads - How many? Pop ups? Video Ads? Intrusive or not bad? Is there a banner across the top?
Sixth Pad: What other revenue streams can you identify?

SusanMagee — 2025-09-15 15:05:42 UTC

Use the first list that is combined print and digital.

Vogue

helenaswiderski24 — 2025-09-15 20:31:07 UTC

Allrecipes

aspry3 — 2025-09-15 20:31:37 UTC

madelman7 — 2025-09-15 20:32:17 UTC

americanrifleman.com

tacosta33 — 2025-09-15 20:32:51 UTC

2025-09-15 20:32:59 UTC

jcccoronado1 — 2025-09-15 20:35:16 UTC

tacosta33 — 2025-09-15 20:35:32 UTC

Audience

aspry3 — 2025-09-15 20:35:51 UTC

The audience based on their media kit are mostly woman around the age of 53 with families.

helenaswiderski24 — 2025-09-15 20:37:09 UTC

Digital: $3/month or $60 per year

Digital + Print: $15/year (renews at $72/year)

*also includes The New Yorker, Vanity Fair, Architectural Digest, Bon Appetit, Epicurious, GQ, Condé Nast Traveler and WIRED.

For the most part, it seems like it's geared towards a more affluent group of people. It has a fairly simple, structured look to it. The featured categories at the top are style, culture, politics, Hollywood, and Royals. While the everyday person has interest in those things, I think that how they name it and featuring them as their top categories imply a more wealthy audience. What did surprise me was the big banner at the top.

madelman7 — 2025-09-15 20:37:43 UTC

Audience

2025-09-15 20:38:13 UTC

Their content is generated towards women and men but mostly women. Those who are interested in politics, celebrity culture, lifestyle. You can tell by the titles of the articles and what content they are producing.

Pay wall

2025-09-15 20:38:43 UTC

have not hit pay wall yet

helenaswiderski24 — 2025-09-15 20:39:06 UTC

Audience is primarily women interested in fashion and pop culture. Age range is probably from young millennial to older Gen X.

Audience

tacosta33 — 2025-09-15 20:39:08 UTC

It seems to be geared toward people who are interested in gun sports and or shooting. It also targets history buffs having articles about wars and older model weapons

Pay Wall

aspry3 — 2025-09-15 20:39:11 UTC

After looking around and exploring the site for some time, I never got a pay wall hit.

cjhargraves05 — 2025-09-15 20:39:20 UTC

cjhargraves05 — 2025-09-15 20:40:12 UTC

The audience would be residents of Tennessee or people wanting to visit or travel through Tennesee looking to find things to do.

cjhargraves05 — 2025-09-15 20:41:06 UTC

No there is not a pay wall unless you consider the pop up ads found throughout the magazine.

cjhargraves05 — 2025-09-15 20:42:23 UTC

Doing offsite research, I was able to determine it's only around $15 a year for the Tennessee Magazine. This goes for both print and digital versions.

Subscription Cost

aspry3 — 2025-09-15 20:43:17 UTC

Print & Digital $18

5 Digital issues $10.99

cjhargraves05 — 2025-09-15 20:44:15 UTC

There were about four to five per page you'd visit when discovering pop up ads. Some video ads would be littered throughout some of the articles which I would view. Not very intrusive overall, mostly on the side of the page. Some pages had banners but they'd more by to the right side of the page, not the top of it.

cjhargraves05 — 2025-09-15 20:44:43 UTC

I see them selling magazines at the bottom of the page and merchandise being sold on their shop page.

helenaswiderski24 — 2025-09-15 20:45:33 UTC

On most articles there is a banner ad and an ad along the side; they were for trendy fashion brands like COS. A few of the fashion articles had affiliate links. Did not kick me off at 20+ articles read.

Subscription cost

2025-09-15 20:46:31 UTC

Not distinct on the subscribe page. Would have to put in card information before seeing the total price. Have to google for possible costs. Print cost could vary between $25 for 6-months or $99 a year. Digital subscription per google is annual subscriptions around $109.99, monthly subscriptions around $11.99, and other promotional offers like a six-month subscription for $24.99. For print and digital for one year is $116.

Subscriptions

madelman7 — 2025-09-15 20:46:53 UTC

I was offered a "limited time" discounted rate for the first year, along with a free tote.

Print: On their subscription page, I was only offered print or print/digital. However, when I googled it a link came up under their shop page. It's $12 the first year

Print/Digital: $1.50/month, $18/year. After the first year, it becomes $48/year.

Digital: Two options, annual and monthly. $1/month; after one year, it renews automatically for $36/year, so it triples in price. Or $2/month; after one it becomes $4/month.

helenaswiderski24 — 2025-09-15 20:47:17 UTC

The ads were mostly non-intrusive, and the affiliate links were very smoothly presented. The major revenue stream seems to be the affiliate ads, also designers paying to place their photos in Vogue Runway.

Through a membership you can gain access to Vogue Archive which has digital archival material, I personally know a costume designer who uses Vogue Archive.

Paywall

tacosta33 — 2025-09-15 20:47:36 UTC

Doesnt seem to be a paywall but there is a join feature for 45$ a year to select a magazine to be deliverer or digital but it seems you can read all articles just by looking them up. But you are paying for a NRA membership, those magazines just are apart of the NRA Membership. They do say they have excluisve content but clicking around I was not restricted

aspry3 — 2025-09-15 20:47:45 UTC

Looking throughout the site there are ads all over it. Also when you select a recipe there is an affiliate link to stores/companies to buy the required ingredients.

Cost

tacosta33 — 2025-09-15 20:48:56 UTC

NRA Membership is 45$ no matter what and you can choose the digital/print verision or neither and the price stays the same. It comes with a free gift too. You can most likely request all magazines in print versions though

Online Ads

aspry3 — 2025-09-15 20:49:45 UTC

We have video ads in the corner, top banner, and side bar ads. The ads are very intrusive. They cover most of the screen.

native ads and or affiliate links

2025-09-15 20:51:48 UTC

There was affiliate links, they had in tiny font above the title of the article that they may receive compensation if a link is clicked.

native ads

tacosta33 — 2025-09-15 20:51:58 UTC

They have a gun of the week feature where a new gun is selected and if you read the article and like the gun it essentially is an ad. They also have articles about older guns which could get you interested in other content. They have general advertisements for guns , but nothing too crazy were it distracts you. They do have affliate links, hunting courses, and entertainment/events options as well

madelman7 — 2025-09-15 20:52:12 UTC

There's a banner across the top of the page, along with several other video ads that show up as you scroll down. There's a few smaller ones on the side as well. It's not completely intrusive, especially because they make some of their articles in big banner style too; there's a bit of desensitization to it at first. Also, most of the ads are for higher-end brands, which might appeal to their audience anyway. What I think is the most annoying aspect is how some of the ads pop up. It's almost like a flash.

madelman7 — 2025-09-15 20:52:53 UTC

I've clicked on about 10 articles and haven't hit a paywall yet. But a Google search said that they should have one. So maybe they just like me.

Revenue Streams

aspry3 — 2025-09-15 20:52:56 UTC

Surprisingly there aren't many revenue streams. Besides the ads the closest thing is their sponsored articles.

ad space

tacosta33 — 2025-09-15 20:53:31 UTC

Only three ads per page usually the same ad per page, and it has small square, rectangle, and small banner. Nothing that screams they are broke and need money; most ads are buy big companies like GLOCK or Smith and Wesson

Online Ads

2025-09-15 20:55:51 UTC

there was a banner at the top of each page you would go into. Sometimes it went away and then was found again a little further down the page and smaller. I feel like they were a little intrusive but could definitely be worse. After being on the home page for a little and on articles there is a video that will pop up in the bottom right corner. Ads down the side of some articles.

other revenue?

2025-09-15 20:57:58 UTC

Subscription money. Also the compensation they get from people clicking on the links in their articles. Tons of articles on the shopping page with multiple links included of popular products.

Other revenue

tacosta33 — 2025-09-15 20:58:18 UTC

Memebrship is their top funding source along with donations from private sources. Many wealthy individuals have donated in turn for support and gun companies to keep guns alive. Also some political donations

madelman7 — 2025-09-15 21:00:11 UTC

Besides the ads and paid subscriptions, there's a link to subscribe to all of their various newsletters, which you need to put your email in to receive. They give an outline of their current issue, but you have to pay in order to read the full thing. They also have a careers page; it didn't explicitly state an affiliate program, but I've heard that they do that and brand sponsorships.