Geographic

Mcdonalds cater their ads around the world specifically to the location of that country. For example in Japan they use a lot more animation in their ads due to this being a big part of their culture. In Malaysia they focus on family values in their ads. 

https://www.youtube.com/watch?v=_d3SXLxzP3E

Behavioural 

An example of Behavioural would be Subway when they done their ad on world subway day where you 'buy one get one free'  which would bring more customers into stores. 

https://www.youtube.com/watch?v=Y37k8OVV2OI

Psychographic

Starbuck 'it starts with you' For the people who love coffee in the morning and start their day with it and are on the go.

https://www.youtube.com/watch?v=u3ybWiEUaUU

-        Bumble is a dating site; it is very similar to tinder. This advert is targeting Single people, mostly women.

-        Throughout the advert, people can follow through a woman’s Christmas, and how she tried to find a partner. Because it’s a dating site, of course they want to target their ads to singles. However, I have a feeling their mostly targeting woman. It’s a very woman-based site, so it’s not a surprise if they do that.

 

Geographic Ad: British Airways - You make us fly

-        British Airways is the flag carrier airline of the United Kingdom. This ad is I believe mainly targeting people living in the UK 

-        I recognised there are mainly British people in this advert, so that means it is great to target people living in the UK, because people feeling more comfortable at the settings, they familiar with. People that are using British Airways usually living in the UK anyway, so it has more potential to be in the right place at a right time. 

 

Psychographics Ad: Nike – Play New 

-        Nike is a company that sells sport product. Not just shoes, but also clothes and all kind of things related to sport. In this advert, Nike is mainly targeting people are interested in sports, especially if they new at it. 

-        Nike here encourages people, to start a sport, and they do not have to worry about being bad at it at the start. This is an excellent marketing strategy because one, sport is healthy, so encourage people to try out new sports is very beneficial, and secondly, they sales will increase by people need sport clothes and shoes to start. 

In 2016, H&M created a splash on social media with its stereotype-smashing campaign, She’s A Lady. Encouraging women to be fierce and fearless with their fashion choices rather than typically ‘ladylike’, the campaign was designed to break down gender norms and encourage self-expression.

Geographical

IKEA 
segmenting based  climate and season 

They posted a promotion "suns out? sit out in style" this is an ad of outdoor seating furniture which is clearly aimed at summer time for hot weather.

Psychographic

Nike target people base on their liking to sport and a healthy lifestyle.

Nike also uses psychographic segmentation to target individuals with specific lifestyles and personalities. To use this variable effectively Nike must target individuals who enjoy sports. Whether it is playing, watching or simply talking about sports, these activities shape personalities and lifestyles. Nike’s marketing efforts are targeted at creating a “feeling” that transcends the product. 

Behaviour

M&S took heir Colin the caterpillar an used it to make Easter eggs because they know how popular they usually are therefore more people would buy them at Easter. 

Dollar shave club targets their products towards young men.

Their 2012 advert “Our blades are f*****g great” shows how simple and easy it is for men to buy a subscription to ensure they never forget to buy a new razor as well as keep using high quality shaving products.  The advert is straightforward and uses humour in order to draw attention.

Geographic 

To celebrate Scotland's men's football team competing in their first major tournament since 1998 Irn-Bru used geographical segmentation by introducing a full range of new design cans consisting of slang phrases that Scots most likely used at the first Scotland game on June 14 2021

Psychographic 

An example of Psychographic segmentation is the campaign “A That Feeling When” by Gucci. We can see they target towards upper class customers who shop with high end brands and wear high quality clothing/jewellery. In 2015 they posted a “meme” to draw the attention of younger consumers such as millennials. By matching the humour of the younger generation this implements the idea they can relate and connect with their younger audience.

for example Saga travel company that aims at a target of customers over 50 years by creating travel packages suitable for them. For example, for their advert they use images of people of that age and offer services that this type of customer is comfortable and likes. 

- Geographic: McDonald’s ADS different countries - YouTube

For example, McDonald's uses different advertisements for each country and launches different types of food that are most influenced by the state in which it is launched.

Psychographic- Nike Pro Hijab - YouTube

Nike is a brand that aims at people who love sport, who talk about it. Every advert she creates is targeted to a type of community for example this advert was created for women wearing hijabs.

Behavioural variable- 

M&S uses every holiday such as Christmas, Easter etc .., to be able to sell to the customer by showing, both in the shops and on the internet, all the products they can buy and also by making promotions that can influence the customer to buy them.