INP Sharai White by https://padlet.com/40090283/toq4t19l5i4o INP for Sharai White FRA Student en-us 2019-05-13 14:24:16 UTC 2025-12-25 14:42:56 UTC hello@padlet.com Web Survey 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/359499353 I created a questionnaire online to gather some sort of idea of where my age group tends to shop, since they make up a large group of PrettyLittleThing's consumer demographic. I also used the questionnaire to find out how many individuals are aware of their body shapes and how easy they find it to shop for clothing.]]> 2019-05-13 14:31:59 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/359499353 Body Image 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/359538580 Some key statistics that jumped out at me were:
  • only 63% of women aged 18-34 and 57% of women aged 35-49 are satisfied with their appearance.
  • girls as young as five are worrying about their size and appearance, and that one in four seven-year-old girls have tried to lose weight at least once.
  • almost 10 million women in the UK “feel depressed” because of the way they look" 
  • 36% of women avoid exercise because of insecurity about their looks.
The findings in this article match some of the findings found for Generation Z and body image.

]]> 2019-05-13 15:44:47 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/359538580 Pretty Little Thing Shape Review 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/359545602 Since Pretty Little Thing offer a 'Shape Range' designed for the hourglass figure, I wanted to find out what shoppers actually thought of this by watching reviews like this one below. It is quite clear that the Shape range does what it set out to do and curvier customers are happy with the products of range.
This provides evidence that PrettyLittleThing have successfully managed to cater to a specific body shape, and this suggests that the body shape style edit will be successful in leaving customers happy with their purchases.]]> 2019-05-13 15:58:32 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/359545602 everyBODYinPLT 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361412510 I selected PrettyLittleThing as my brand of choice since they are such a body positive and inclusive brand. I wanted to research a bit deeper into the #everyBODYinPLT campaign with plus-sized model Ashley Graham, to make sure that my project idea wasn't going to end up exactly the same as this. Although my idea shared a very similar message to this campaign, which is catering to all bodies, I realised that #everyBODYinPLT had a much larger focus on body size rather than shape. This campaign showcased a range of clothing in sizes 2 to 28 to cater to each size of body and was marketed well with the use images which showed the pairing of a smaller model with a curvier one. However, as one can see from the images, the models used don't differ in body shapes, but sizes. For example, the slimmer models throughout the webpage don't differ much in body shape and nor do the plus-size models.
As much as this campaign is widely needed and successful, I wanted my project to take a more specific focus following from this, which is why I targeted it specifically to body shapes.]]> 2019-05-18 17:46:04 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361412510 Market Research 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361415883 2019-05-18 18:26:01 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361415883 Press 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361426821 I wanted to investigate whether they have received much press in the years that they have been running.
Articles on PrettyLittleThing are very easy to find however there is not much print in magazines, digital nor hardcopy.
Once I found magazine related Press I took to FashionMonitor to find some relevant people who would be useful to contact about the style edit release:
  • Kelby McNally - Digital Editor at OK Magazine UK
  • Natasha Harding - Digital Fashion Editor at Cosmopolitan UK
  • Claire Valentine - Associate Editor at Paper Magazine
  • Deborah Joseph - Editor-in-Chief at Glamour UK
]]> 2019-05-18 20:49:21 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361426821 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361426878 2019-05-18 20:50:13 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361426878 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361426996 2019-05-18 20:51:48 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361426996 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361427040 2019-05-18 20:52:30 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361427040 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361427271 second half of competitive shop.]]> 2019-05-18 20:55:25 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361427271 PrettyLittleThing Shape Range 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361434375 PrettyLittleThinghave been one of the first retailers to introduce a range of clothing specifically catered towards the hourglass figure. Knowing how difficult it was for women with this figure to find clothing that fits them correctly, PLT devised a range that would make shopping a much easier experience for these women. 

The brand have already identified the gap in the market and have taken a step forward in changing it, by promoting messages of body positivity and inclusivity. By further creating a style edit showcasing more styles for other body shapes, PrettyLittleThing will be even farther ahead than competitors.

Although the shape range is already catered to the hourglass figure, I still believe that products outside of this category could still be suited to the hourglass figures, so I will be sure to include clothing from the normal range within the hourglass style categories also.
]]> 2019-05-18 22:42:29 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361434375 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361526285 2019-05-19 18:55:55 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361526285 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361526354 2019-05-19 18:56:21 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361526354 Response to Feedback 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361527598 After numerous complaints about product sizing and fit, PrettyLittleThing created this informative video and posted it to their Instagram page in response to the criticisms. 
Since posting the video, it has been very well received, with over 40 thousand likes and over 200 comments.
This type of comeback is very innovative of a brand, and PrettyLittleThing is one of the first to do something like this. ]]> 2019-05-19 19:05:52 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361527598 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361528099 PrettyLittleThing have received many complaints in recent years due to customers feeling as though the items portrayed on site are not equal to what they receive. 

]]> 2019-05-19 19:10:01 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361528099 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361839597 2019-05-20 17:40:20 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361839597 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361839960 2019-05-20 17:41:09 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361839960 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361840030 2019-05-20 17:41:18 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361840030 Trustpilot Reviews 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361847021 Although 42% of PrettyLittleThingreviews are ‘excellent’ reviews. a large proportion of the reviews are still ‘bad’ at 30%. This means that they could still be doing better to receive better overall customer satisfaction. ]]> 2019-05-20 17:57:41 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361847021 Generation Z 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361849699 Knowing that PrettyLittleThing successfully taps into the Gen Z consumer group I wanted to research some information about their characteristics for use in making my consumer board.]]> 2019-05-20 18:04:06 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361849699 PrettyLittleThing Taxi Competition 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361850795 In 2017, PrettyLittleThing launched the #Taxi4PLT competition where people had to take a selfie of the pink taxi with the hashtag to be in with a chance of winning £100 at the last Friday of every month. This competition was received well across social media.

]]> 2019-05-20 18:06:16 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361850795 Body Shape Trends Over Time 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361862088 Since the body trends of today are very much extreme and difficult to obtain, it is good to reflect on how trends have changed over the years as well as how they differ from country to country. Generation Z are the most accepting of different body shapes and are less likely to view an overall shape as the 'best,' however the constant promotion of slim curvaceous models on social media isn't beneficial, especially not during the formative years of adolescence.]]> 2019-05-20 18:27:28 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361862088 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/361883737 2019-05-20 19:23:36 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/361883737 SWOT Analysis 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/362855224 A slightly more in depth swot analysis.]]> 2019-05-23 09:36:40 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/362855224 Evolution of Retail 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/362898140 Since PLT is an e-commerce retailer and is fairly new (founded in 2012) I thought it would be useful to look at the ways in which retail has evolved, other than just moving online. The articles below mention the use of digital technology such as voice technology, the increase of eco-friendly packaging and the increase of pop-up stores.
It was also interesting to see how consumers have changed, with them now knowing the same/if not more than sales associates, and being the most clued up on different brands yet being the least loyal to one.]]> 2019-05-23 12:32:45 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/362898140 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/362898345 2019-05-23 12:33:18 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/362898345 M&Co 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/362912046 After researching brands that cater to the same demographic as PrettyLittleThing, I later went into alternative markets to see if there are any retailers that offer a body shape shopping category or style edit.  

M&Co have a style edit which offers style advice for dressing your body shape. However, this edit is rather limited as it does not go into detail about items of clothing besides dresses. Although helpful, the edit would be more informative if they styled other clothes also.

They also only offer 4 body shape options. There is no distinction between the different types of hourglass figures nor is there any distinguishing between the rectangle and lean column shapes.]]> 2019-05-23 13:08:22 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/362912046 Gemini Woman 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/362915001 Gemini caters to a different demographic, an older group than that of PrettyLittleThing, and they offer a section of their website where customers can shop by their body shapes.

This section however only has four body shape options. There is not an option for the hourglass figure nor is there any distinction between the athletic shapes (rectangle, lean column.)]]> 2019-05-23 13:15:33 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/362915001 Podcast Influencers 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/363740963 2019-05-27 12:27:08 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/363740963 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/363741309 second part of influencer research]]> 2019-05-27 12:29:04 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/363741309 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/364351871 2019-05-29 14:30:11 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/364351871 40090283 https://padlet.com/40090283/toq4t19l5i4o/wish/364485059 2019-05-29 22:09:06 UTC https://padlet.com/40090283/toq4t19l5i4o/wish/364485059