All pages have the same colour masthead (teal and black) which allows my colour scheme to be attached to my brand name. Most textual information on all pages is black for instance the cover lines on the front page, the contents page listings, the double page spread article, the billboard strapline and the website articles. I think that detailed text should be black to although the audience to read it more clearly which is why I made this decision.  I mainly used white font to distinguish more dominant pieces of text as I felt the colour was a lot more dominant in contrasting. This use of white font can be seen on the front cover main sell line, contents page heading, double page spread masthead, billboard subheads and website navigation links. Teal is also predominant on all my pages for instance wherever I have used a border, I have made it the teal shade. This includes on the front cover and on the contents page. At a glance, it is obvious that these 3 colours dominate each page and therefore interlinks all pages together as a combined brand. I feel this is appealing to the audience as a sense of continuity is reassuring and creates a familiar environment in which they are likely to return to.

 

As for secondary colours, I planned to have a colour for each sub-genre of my magazine. This including green for tech, pink for fashion, red for film, orange for art, teal for events and purple for music. I have kept this secondary colour grouping throughout all my products. On the front cover, I have highlighted the word art in orange due to the article being a part of this sub-genre. On the contents page, each subhead matches the relevant secondary colour for that sub-genre and then the page numbers below are also in that colour. This allows the audience to instantly find the information they need and to distinguish it from the contents list. My double page spread is about an event and therefore the header uses the teal colour. It is also about film however which is why I incorporated red into my posters. My secondary colours are most dominant on my website. The navigation links change colour when the mouse hovers over them, where each group is clearly defined. On the homepage moodboard, I have underlined the subheads with the colour of their sub-genre to show further continuity of the scheme. Each page of my website corresponds to its sub-genre colour. For instance, on the events page, underlines are teal and key subheads are teal. Then on “Our Clique” page, the subheads and underlines are gray to match that sub-genre scheme. I think by using this secondary scheme throughout my products, I have allowed them to all be structured in a much more professional way. It also makes them easier to navigate and therefore each product serves the purpose of creating the best possible reader experience.

 

The only changes I made to my masthead size and positioning were very minor throughout my products. On my double page spread, I decided to create an article header instead of using my magazine name as the Masthead. This is because the pages are supposed to be more factual than advertising therefore I did not find it suitable to use the same CLIQUE Masthead. I have however accompanied for this in other ways to remain consistent throughout my pages. Firstly, the article masthead I have used on the double page spread incorporates the same color same, is the biggest font on the page and is positioned in the top, central thirds. This means that even though the text meaning is different, the style and the design of the masthead remains ever present. Also, I have still included my main masthead, CLIQUE, on the page but in the form of a slug. This is present both at the top of my page in the black color to accompany social media links, and then again at the bottoms of the pages in the teal color to accompany a web link. Even though the masthead has been altered slightly, it is still made apparent that the CLIQUE brand dominates the page and therefore all products are combined in this sense. I have also slightly changed the position of the masthead on my billboard. Instead of putting it central, it is in the top left corner as this was the best position to compliment the rest of my conventions. It remains extremely bold and big therefore will have the same attraction appeal on the audience. It also still looks professional therefore all pages will be accepted as professional on an industry level.

 

It was also important that both my magazine and ancillary tasks consistently created a regional identity as this is what was included in my brief.  The language that I have used is related to the North-East area including that of Newcastle, South Shields, Sunderland and Durham. On my front cover, I have made direct reference to regional locations such as “Sunderland” and “NC,” which is an abbreviation of Newcastle and therefore a common colloquial phrase. I’ve used names of local venues which people will recognize such as the Baltic art gallery and the strapline, which is present on all products, makes direct reference to the north-east area. On my contents page, I have again referred to local venues and locations such as “Pop Recs, Blaydon, Newcastle, South Tyneside, The Cluny, Metro Centre and Sage. Phrases such as “Geordie versus Mackem” or “Primarni” are very colloquial and popular in the area and therefore will appeal to the audience on a regional level. My double page spread is centered around an event in Sunderland which shows direct link to the region. I have also included colloquial phrases such as “lads and lasses” in again appeal to the modern, northern audience. My Billboard uses the regional strapline but also makes further reference in the essential information sections that the magazine covers “North East England.” My website is probably what creates the biggest form of regional identity and community of my brand. Not only are all the images and articles featured around the region, but I have created my own regional community page for the audience. This allows them to become active readers and either participate in the creation of the magazine or chat with like-minded individuals. I feel this is an extremely important regional convention as I want my magazine to have a community feel and therefore my social media like page will allow people from the region to come together. I therefore feel the use of colloquial language throughout all products helps to give my brand a regional identity which allows the audience to associate and feel relaxed by.

 

The style I wanted to achieve was quite contemporary and modern and I feel I have achieved this through my typography. Each page offers a minimalistic look due to the way I have increased the width between letters. I also feel each page is quirky due to the design typography types that appear and are unique to each page. For instance, I used a “fancy” style font from dafont.com for my double page spread header but due to the use of colour and border, it still looks familiar to that of other pages even though it is a unique design. Also, certain text I have manipulated to achieve a quirky look such as on my billboard the subheads have been warped. This warped text was the same font used on my contents page heading however because I have slightly adjusted it, I have been able to make it unique to the page. This implies that my products typography all combine to create the achieved style and design on my magazine however slight changes also allow each page to work individually and still stand out.

 

I used a variety of other fonts within my magazine and ancillary tasks, to promote an easy to read look due to their thin and small sizing. For instance, my DPS article, cover lines, website articles and contents listings all use similar standard fonts. I feel this is because the information I have provided here is either highly detailed or consists of essential information, page numbers or URLS. Making the text more standard also allowed a greater contrast with my masthead on all pages which was necessary in providing a professional feel. Overall, I feel there is a clea link between each page of my magazine and ancillary tasks as the fonts were all used effectively and in the right consistency.

 

Moreover, I tried to incorporate a graphical and quirky style to my images which I feel is present throughout. On my front cover, I used Photoshop to create a double exposure effect which combines two images together. On my contents page, I edited certain photos such as the first image of the seafront wheel which I added a patriarchal pop art style to as well as the 6^th image of myself which I edited to give red eyes and lips. On my double page spread, all of the film posters I created were digitally edited for instance one uses double exposure, one liquidify, one black out and one paint tools. On my billboard, the image I chose is quirky due to the model’s pose and behavior. On my website, I have used similar creative graphics on all pages. I feel this shows a creative and unique style of images throughout which are all interlinked due to their variety and unique style.