Brand Analysis Presentation G by Jiaqi Kang https://padlet.com/jiaqikang2024/tnr313sredb8kfiu en-us 2023-09-01 13:42:46 UTC 2023-09-02 20:52:19 UTC hello@padlet.com Digital Marketing could also increase brand dilution jiaqikang2024 https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2681213431 We all know Wimbledon is a prestige brand, with highly selective sponsor. However, Wimbledon recently partner Barclays as their sponsor with so many bad reputation in Europe. Digital marketing makes customers to access the brand easier.]]> 2023-09-01 14:21:41 UTC https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2681213431 omichannel online offline integration does bring and enhance customer experience jiaqikang2024 https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2681215840 the salad bar and customer interaction makes customers more interested to stay in store longer]]> 2023-09-01 14:23:51 UTC https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2681215840 omichannel marketing + brand collab jiaqikang2024 https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2681217951 the products placement online, offline, create a unique experience for customers]]> 2023-09-01 14:25:47 UTC https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2681217951 alignment between online and offline experience jiaqikang2024 https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2681219259 Blam of Clam new collection with headset actually clam the customers down]]> 2023-09-01 14:27:08 UTC https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2681219259 EE digital spa raise brand awareness jiaqikang2024 https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2681223035 the AR interaction between store and customers ]]> 2023-09-01 14:30:53 UTC https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2681223035 How my perception has changed jiaqikang2024 https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2682034741 At the beginning, I think of digital marketing as another tool of marketing, a new channel. Through the course learnings, my perception has changed and I realized the importance of integration between digital and traditional marketing channels, benefits and opportunities of digital marketing, and potential downsides of the digital world. Omnichannel marketing, which plays a big part in connecting digital and non-digital platforms to create seamless customer experiences, is one of our essential learnings  through the course. With all the examples we saw with our own eyes, I gained deeper understanding of how to utilize Omnichannel marketing effectively.]]> 2023-09-02 20:49:35 UTC https://padlet.com/jiaqikang2024/tnr313sredb8kfiu/wish/2682034741