My Business Model Canvas by Lioubov https://padlet.com/l_krasheninnikova/tnn402umqj4h Made with love en-us 2016-07-05 16:16:22 UTC 2026-03-16 19:07:35 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Templeball.png My users from the early adopters group l_krasheninnikova https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/115962127 These will be Vladimir, Olga and Sergey. Vladimir is a businessman owing and managing his small/medium business. Olga is a teacher with some competence in tutoring. Sergey is an educator responsible for design of online courses. To compete effectively they all have to develop their competences in designing, delivering and managing online courses. They are ready to invest in learning but need to be sure education programs they will be learning are high quality from both content and delivery points of view.]]> 2016-07-05 16:34:23 UTC https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/115962127 l_krasheninnikova https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/115962741 Three problems Vladimi, Olga and Sergey need to be solved:
1) poor acess to actual  knowledge relevant to management and education especially tutoring
2) poor access to advanced technologies in design and delivering education programs
3) not enough possibilities to exchange knowledge and/or ideas re how to stay competitive under conditions of paradigmal shift]]> 2016-07-05 16:49:37 UTC https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/115962741 l_krasheninnikova https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/115963245 My service will provide Vladimir, Olga and Sergey with education programs drown upon recent research and concepts in areas they are interested in. I will serve as a short and direct bridge between providers of new, interesting and demanded knowledge/skills and those who must master them. ]]> 2016-07-05 17:02:20 UTC https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/115963245 Cost structure l_krasheninnikova https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/115989043 Таблица 1Cost structure
 |   | Costs per year
|   |  (€) | Russian rubles
| Sensors | 0 | 0
| radio | 0 | 0
| connectivity | 100 | 8 000
| course design | 100 | 8 000
| distribution | 100 | 8 000
| hosting | 50 | 4 000
| Tutors | 1 000 | 80 000
| Tutors training | 100 | 8 000
| web and mobile design | 50 | 4 000
| TOTAL per year | 1 500 | 120 000
| TOTAL per month | 125 | 10
]]> 2016-07-06 07:58:47 UTC https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/115989043 My Channels                                    Before Purchase: ·               Social media platforms – Facebook, Inter-Regional Tutors’ Association, VKontakte, Google+; ·                                 Word of mouth at events or meet-ups – conferences on online learning (Smart Consult etc., International Institute of Management LINK, Summer Universities on Tutoring), papers on tutoring including trans-cultural issues, papers on online learning including humanizing of online learning environment. ·       Advertising – Yandex Direct. During Purchase: ·                   Main website – SHG Berkana web-site, Ra-Kurs, ·         Conversations with sales or other team members –Skype, Smart Consult, Mirapolis, We Collaborate; ·                           After Purchase: ·                    Follow-up “Thank you!” notes –SHG Berkana site, ·                Email updates on new products or features - SHG Berkana site        Customer feedback surveys - SHG Berkana site, MonkeySurvey.     l_krasheninnikova https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/115989069 2016-07-06 08:00:11 UTC https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/115989069 Revenue stream l_krasheninnikova https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/116005736
Consumers pay for intangible assets: knowledge and/or skills the tutors transmit to them or develop in them accordingly. They pay for tutors’ skills in providing instruction, cognitive and social presence in the online education environment (good tutoring) as well. All the assets to be paid for are easily accessible 24/7. 
Online education environment will be “a tutoring”, not “teaching” one including:
·         Openness;
·         Variability;
·         Provocation;
·         Redundancy.
Shortly speaking they pay for demanded knowledge/skills and for high quality of education environment. ]]> 2016-07-06 14:09:54 UTC https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/116005736   Key metrics for my business: 1.      Number of students enrolled per time period (a year) and per course;                               2.      Number of complaints from customers per time period and per course;                                    3.      Revenues per time period/course;                                  4.      Number of new course offered (per season);                       5.      Degree of customers’ satisfaction (polling results); 6.      Tutors’ qualification (annual testing results). l_krasheninnikova https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/116008943 2016-07-06 15:13:11 UTC https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/116008943 Unfair advantage My team is really a “dream” one – we have been working together for decades and shared advantages and responsibility for delivering high quality business education programs. We all are well informed and trained in design and tutoring in distant education. All products and services we offer are “first-hand” with minimal contextualization, translation etc. discords. We will support these advantages via permanent learning and training at available high quality education programs (MOOCs designed and/or delivered by “gurus” in the subject of the course to be offered). We will apply the most advanced technologies of online tutoring.  l_krasheninnikova https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/116009532 2016-07-06 15:24:48 UTC https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/116009532 Unique Value Proposition (UVP)    l_krasheninnikova https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/116009934 Experienced certified tutors offer education programs on highly demanded new topics. ]]> 2016-07-06 15:31:16 UTC https://padlet.com/l_krasheninnikova/tnn402umqj4h/wish/116009934