Your Pre-task by Div https://padlet.com/divyaparmar/tn4ohowqp3faguee Add your name and submit your answers en-us 2022-02-25 08:33:20 UTC 2026-02-19 04:49:28 UTC hello@padlet.com Pre work divyaparmar https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2066037015 Read  “How people decide what to buy lies in the ‘messy middle’ of the purchase journey” from Google and submit the following:
  • 3 takeaways about the shift in Digital Marketing that you picked up from the article. 
  • What questions arose from reading the article?

]]> 2022-02-25 08:36:07 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2066037015 3 takeaways about the shift in Digital Marketing https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2075591740 1. Similar search terms (eg. best vs cheap) can evolve and change drastically over the years. Terms may also need to be localised to perform better, e.g. translated to their local language instead of English

2. Prioritisation of relevant cognitive biases can largely influence a consumer's purchase decision (eg. having more reviews, paired with keywords of benefits)

3. Brand presence is important regardless whether you are a new challenger or a main player in the field. Other than securing the space in the front of mind in a consumer, the brand will need to show up at the "right time" throughout the consumer journey.

Questions:
- Which of the six biases will be most effective to apply to big ticket items like cars? 
- Are there localised keywords that needs to be looked at?
- At which stage are we "losing" customers?

Tong Fung Hua
Mercedes-Benz Marketing
]]> 2022-03-03 11:16:12 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2075591740 Pre-work for Digital Marketing & Growth Hacking (DMGH) https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2079150799 by Luis Li, Zung Fu Hong Kong & Macau, Marketing]]> 2022-03-05 13:27:15 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2079150799 valeriechua1 https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2079641396 Valerie Chua
Mercedes-Benz Operation]]> 2022-03-06 05:41:31 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2079641396 Digital Marketing & Growth Hacking (DMGH) https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2080763132 Reyan Chiu
Zung Fu Marketing Team]]> 2022-03-07 03:52:38 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2080763132 https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2081048064 3 takeaways about the shift in Digital Marketing:
1. There are 2 different mental modes in the messy middle that marketers can pay attention to: exploration and evaluation. We should provide related information and guidelines to influence consumer decision making process, and making our brand to be first choice over the competitors.

2. Experimental research has identified 6 major cognitive biases that influence purchase decision-making. Marketing efforts can be put across all 6 biases in order to alter consumer decisions.

3. 4 approaches to be considered when designing marketing campaign:
- Ensure brand presence across different customer touchpoints
- Employ behavioral science principles to make your proposition compelling
- Close the gap between trigger and purchase to accelerate the decision making process
- Build flexible, empowered teams to ensure cross-functional efficiency

Questions:
Where is the experiment conducted? Would the result vary if research was done in Asian countries due to cultural difference?

Eunice Lee
Zung Fu Marketing Team]]> 2022-03-07 06:55:50 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2081048064 Pre-work - Digital Marketing & Growth Hacking kelvinng2 https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2081450479 2022-03-07 11:33:06 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2081450479 Digital Marketing & Growth Hacking https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2081529547 by Anthea Cheung / Hactl]]> 2022-03-07 12:33:08 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2081529547 Pre-work for Digital Marketing & Growth Hacking_Wilson Chan (KFC Hong Kong & Macau) https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2081900927 2022-03-07 15:26:47 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2081900927 Dony Ronaldo, TDM, Main Dealer Honda Motorcycle (Lampung) dronaldotunashonda https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2082084923 2022-03-07 16:47:20 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2082084923 Vivian Ngan from JRG(HK) https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2082784845 1. People got messy process for making a purchasing decision. Tho what marketers have to do is to close the gap between trigger and purchase.

2. There are some bias in people cognitive decision which we could make use of by some behaviour science.

3. “Best “ is a better word than “cheap” in most case.

Questions:
How could we evaluate a campaign effectiveness when we implied some behaviour science in it? ]]> 2022-03-08 00:35:23 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2082784845 3 Takeaways https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2082864125 1. People are lazy, they want to be fed information, shoppers process all of the information and choice they discover along the way

2. People make decisions with bias, Cognitive biases that influence purchase decision-making


3. If we are able to pinpoint people biasa and feed them information we want, customize their ad for their need, we can capture them

Nicole Chiang 
Jardine Restaurant Group]]> 2022-03-08 01:17:13 UTC https://padlet.com/divyaparmar/tn4ohowqp3faguee/wish/2082864125