https://youtu.be/UYhAuTWUzqk?si=wOoi0gBIL5dTeSOB

Usually brief and lasts for a short time.

Shown by widened eyes and raised eyebrows.

Can be positive or negative (good or bad surprises).

Helps shift attention quickly to something new.

Encourages quick thinking and reaction.

The target of this ad are Gen z and Alpha that are massive social media users, and struggle with self esteem/Self confidence.

The video aspects foster sadness in the viewer and cause Empathy and compasion, which is the goal of Dove.

• Disappointment

• Grief

• Hopelessness

• Desinterest

• Damped mood

  It can become depression if it last longer.

  The relevance to Marketing can create emotional depth and connection, as well as empathy and compassion.

  
  

Sophistacation and snobbery shouldn't exclude classics that work everytime, people who aren't picky eaters who have been in the situation of being in a posh restaurant with fancy options who know what they want no matter judgements

Triggers: Dialogues, wittiness, loyalty

Anger and outrage grab attention much faster than calm emotions.

Viewers instantly stop scrolling or talking when they see a familiar face act totally out of character.

It became a meme because of that instant, high-energy disruption.

The “angry Dravid” version makes him more relatable; he’s not the saintly sportsman, he’s just like the rest of us who lose patience in traffic. Anger use here to generate Emotional Hook which will drive Brand Recall

Targeted Urban, Digitally Active Professionals