You can ask general questions to the customers that could help with the decision making for the customer to purchase a product, also understanding the customers needs and wants is vital for their decision making and to influence them based on their answers you recieve you can help guide them also to a final decision on what they will like.

When a customer sits down, and the waiter proceeds to hand the menus and gives them a few minutes to decide, the waiter goes and asks the customers if they are ready to order, if the customer asks "i don't know what to order, can you recommend me any options?" the waiter can then reply a series of questions that will narrow the options down and will rely on the process of elimination to then gather enough information to decide on what to inform the customer on what options would satisfy their wants

2. Social Media Listening for considering the needs in general.

   The sole purpose of social media listening is to recieve any possible suggestions / ideas on how they can improve or implement new stuff in the fish and chips bar, and to also share photos on their social media to show their audience their food and try convince them to come and try their food.

3. Customer Surveys - for considering the needs of customers in general

The purpose of Customer Surveys is to get feedback from the general public / customers on how they can be better or to improve in areas that the customers didnt approve of, for example if a major percent of people gave feedback on how the waiters wasnt punctual enough, the managers / owners will make sure to tell their waiters about the feedback recieved and will tell them to change it.

1.1 PASS ACHIEVED

Also, on the other hand if a customer had a bad experience and customer needs wasn't met, the repercussions are met much higher, this could have a chain effect and ruin the reputation of your business leaving potential customers in doubt of coming to your business in case there customer needs are also not met.

This is why meeting customer needs are so important for a business, to make sure your customers are happy leaves a good view for the business, the customers can leave good reviews on your website / google, therefore creating a chain effect of other good reviews as people are more keen to review on a place that already has similar experiences as they did.

The impact of meeting a customers needs from a customers point of view is they feel great about their experience with your business, they would be more keen on returning and leaving a good word of mouth for your business, leaving the impact on your business to be more recurring customers and more potential customers for your business, meaning its on track to keep scaling and growing.

However, the impact of meeting a customers needs from a business point of view is a impact that will keep their business growing, with happy customers that could potentially leave reviews on their experience, meaning potential customers will have trust in the business and will be attracted to go and visit the business.

MERIT

The consequences for Brighton Pier if customer needs are met are vital, if they are not met the customers will leave a bad review and word of mouth to their friends resulting in their friends not having trust in your business, resulting in a loss of customers

However if the customers needs are met, it is also met with a positive outcome, the customers would be keen to come back and leaving a good word of mouth for the business, meaning more people would be keen to come and visit the business, this will result in more sales and recognition for the business.

1.2 MERIT ACHIEVED

The methods you could use to build positive relationships with customers is by if they order a coffee for example, you could ask for what their name is so you can label their name on the coffee drink, therefore building trust in the environment between the customer and the worker. Another example is if you know their name, always greet them with their name whenever the come into the restaurant. giving a more valued perspective that the customer feels.

It is important to respond to individual customer needs as it will make them feel fulfilled if there needs are met. If their meets are not met they wont feel entitled to come back as their trust for the restaurant will be decreased as the fact is they haven't felt like their expectations wasnt met.

A method that a waiter could do to see if their customer needs were met is by asking them if they would like anything else, and re assure them if they have everything they need in the restaurant and keep checking on the customers if everything is good, this re assures the customer that the staff are giving effort in helping the table to meet their standards.

Using loyalty cards for the business is helpful for the regular customers that come by and don't receive any loyalty back on the stuff they buy, therefore implementing loyalty cards ti the customers give them a goal to reach or a reason to keep going to the same place as they will receive rewards

These methods will be beneficial for brighton pier as brighton pier is a amusement place, meaning people will go for different reasons, if you implement all these methods the customers will go to your place in the brighton pier, making sure customer needs are met and using loyalty cards influences customers to keep going to your place, meaning your business will be bigger over time, however if you implement meeting customer needs and talking with regular customers they will be more keen on spending more money there and telling their friends about it, making your business even bigger.

Managing customer experiences helps to reduce complaints and returns from the customer, making sure there is clear communication between the waiter and customer lowers the chance of dissatisfaction.

Another benefit from managing customer experiences is customer loyalty, the customer will feel valued at the business and will be more keen on returning to the business therefore the business will make more money.

In a competitive market it is key to set the standards above your competitors in terms of managing customers expectations to then give you a advantage in the competitive side

IP: Please remember that names of people, places and organisations must always start with a capital letter. Some of your sentences are too long - try saying them out loud to yourself. When you reach the point that you need to take a breath, this could be a good place to put a full stop and start a new sentence.

1.3 MERIT ACHIEVED

One way is using clear and transparent communication to the customer, explaining to the customer and helping them if they are in need of anything.

Another way is by providing amazing customer support, supporting your customer if something has happened e.g a customers plate has smashed by accident,you can comfort them in the situation and being empathetic in these situations like these.

A final way to manage customer expectations is to set realistic promises, e.g its very busy and its gonna take 1h for food to be delivered, you can be honest to the customer instead of giving fake expectations to the customer.