G18 EBX ONLINE DISCUSSION (JIMMY CHOO) by

Hi everyone!

2016-10-15 07:31:31 UTC

Hi!
My name is Nor Shamira Sabri and you can call me Shamira. :)

Hi, guys

mizzhanani27 — 2016-10-15 07:40:50 UTC

You guys can call me nani .>_<.

hai.

michelleanakgeorge — 2016-10-15 07:41:56 UTC

My name is Michelle Anak George.
But, you can me Michelle

testing

sweet_arra — 2016-10-15 07:44:15 UTC

hello :)
my name is munawwarah,you can call me muna

Hi guys!

mohdnazrulm9 — 2016-10-15 07:45:37 UTC

My full name is Mohammad Nazrul Bin Mornie. You guys can call me Nazrul. :)

Intro

mcronajohnny9 — 2016-10-15 07:47:40 UTC

Greetings, everone my name McRona Johnny Soimpon,
but you guys can just call me Mac

hi everyone!

alya261097 — 2016-10-15 07:48:14 UTC

My name Alya Syazana. Just call me Alya

okay, let's go straight to our discussion..

mizzhanani27 — 2016-10-15 07:52:29 UTC

Our title is JIMMY CHOO FASHION BUSINESS. So, we can start discuss now..

ps: jgn main2 lampazz, paluk palak klak

Jimmy Choo Foundation.

2016-10-15 07:53:51 UTC

Jimmy Choo has his own foundation for women.

THE JIMMY CHOO FOUNDATION IS A NON-PROFIT CHARITABLE TRUST THAT EMPOWERS WOMEN THROUGH EDUCATION AND ENTERPRISE TO ENHANCE LIVELIHOODS.

The Jimmy Choo Foundation, was established in 2011 to focus upon the empowerment of women and improving their quality of life through education and enterprise.

According to Jimmy Choo Creative Director, Sandra Choi, "Women have always been at the core of the Jimmy Choo brand, and as a company, we feel passionately about creating a world where women can develop the confidence and optimism to dream and achieve.

Hi everyone, I'm Amirah Afiqah, please call me Mel

fiyqa_vip97 — 2016-10-15 07:54:19 UTC

sweet_arra — 2016-10-15 07:58:55 UTC

wow!his design is good <3

mohdnazrulm9 — 2016-10-15 08:00:45 UTC

Jimmy Choo not only produce shoe. He also produce perfume for both man and women..

Jimmy Choo

alya261097 — 2016-10-15 08:01:15 UTC

2016-10-15 08:01:18 UTC

do he have any branches of his company overseas??

his business

mcronajohnny9 — 2016-10-15 08:01:49 UTC

he design and sell
shoes to holywood celebrities

he has various kind of business especially shoes, perfumes, bags and so on.

mizzhanani27 — 2016-10-15 08:02:01 UTC

Yes, he has various kind of business, but he focused mainly on the fashion field

fiyqa_vip97 — 2016-10-15 08:02:02 UTC

mcronajohnny9 — 2016-10-15 08:03:03 UTC

I don't know since when,
but he also sell product for men :)

His store is really famous and he has many branches worldwide.The first Jimmy Choo store was opened in 1996 on Motcomb Street in London. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. Over the following years, Jimmy Choo expanded its store portfolio by opening directly operated stores and with local partners. Over 2011 and 2012, Jimmy Choo took control of the majority of its Asian operations in China,Hong Kongand Japan. Several boutiques are to be found in secondary outlets such as Saks Fifth Avenue, as well as smaller boutique stores on shopping estates such as Woodbury Common Premium Outlets in Central Valley, New York.

fiyqa_vip97 — 2016-10-15 08:03:23 UTC

sorry my name is lorenzoe

2016-10-15 08:03:43 UTC

he also produce bag

michelleanakgeorge — 2016-10-15 08:03:51 UTC

hello from the other

2016-10-15 08:04:00 UTC

wat tactics did he use ?? art of war from tsu zu? am i right ?

2016-10-15 08:05:25 UTC

alya261097 — 2016-10-15 08:09:02 UTC

Jimmy Choo net worth: Jimmy Choo is a Malaysian shoe and fashion designer who has a net worth of $50 million dollars. Jimmy Choo lives in the United Kingdom, where his business is based, including Jimmy Choo Ltd, which is famous for its high-end women's shoes, which are also handmade.

His design was featured in some tv drama and movies, I guess that is one of his marketing strategy

fiyqa_vip97 — 2016-10-15 08:10:10 UTC

his business logo

2016-10-15 08:10:52 UTC

1997 - Princess Diana steps out in Jimmy Choo

mizzhanani27 — 2016-10-15 08:12:12 UTC

sweet_arra — 2016-10-15 08:13:08 UTC

yes,he also had other branches at london,singapore,and if i not mistaken,also at australia

his strategy

mcronajohnny9 — 2016-10-15 08:14:05 UTC

Jimmy Choo are famously known as a shoe designer,
his shoes are luxurious even to the eye of celebrities. besides that he sells other outlet product other than shoes including bag, belts, perfume and the list goes on. although his designs are mainly for women Jimmy Choo also offer products for mens.
he started out his in london and after a few years he open up branches in the US and now he have another 3 more branches in the asia continent

shoe for men

2016-10-15 08:14:55 UTC

Jimmy not just produce shoes for women but he also produce shoes for men

tq mac

2016-10-15 08:16:45 UTC

JIMMY CHOO: ESTABLISHING THE BRAND AS THE CELEBRITY SHOE DESIGNER OF CHOICE

alya261097 — 2016-10-15 08:16:52 UTC

International luxury shoe brand Jimmy Choo took Los Angeles and the Hollywood community by storm as a result of MHA’s phenomenal outreach to fashion stylists and celebrities, layered with a program to generate meaningful editorial coverage. One of the first celebrity driven events MHA organized for Jimmy Choo was a hotel suite event attended by actresses wishing to customize their shoes with dye and beads to match their Oscar 2000 dresses. As the Wall Street Journal noted, “it was seen as a risky move for a small company”. But this strategy paid off, as actresses from Jennifer Lopez to Kim Basinger walked the Oscar red carpet in their one-of-a-kind Choo creations. In its March 26, 2000 edition Los Angeles Times Magazine declared, “Making sure glamour is a shoe-in: elite feet slip into Jimmy Choo on Oscar Night”. US Weekly named Jimmy Choo “Cobbler to the Stars” in its November 12, 2001 issue. In their April 21st issue of the same year, the editors cooed, “When it comes to footwear, Jimmy Choo wins hands down as the Oscar shoe”. Jimmy Choo not only appeared on the red carpet, but quickly became topic of conversation there too; at the 2002 MTV Movie Awards, Oscar winner Hilary Swank gushed over newcomer Jennifer Garner’s strappy Choos, gleefully telling an “Entertainment Tonight” presenter, “I knew they were Jimmy Choos!!” In short, Jimmy Choo has entered the lexicon as an euphemism for the most desirable shoes worn by the fashionable elite. In 2002, InStyle, the celebrity fashion bible, headlined “It had to be Choo: the top choice of the Hollywood A-List, Jimmy Choo shoes are always in hot demand, and in Oscar Week, things reach boiling point”. Jimmy Choo continues to be consistently featured on fashion and entertainment publications as the shoe brand of the season and the frenzy the editorial coverage generates is real. Within days of an Elle magazine photo spread of Jennifer Aniston in black Jimmy Choo boots, the knee-high stilettos sold out in stores across the country.

Jimmy Choo has ever produce top 20 most expensive shoe in the world.

mohdnazrulm9 — 2016-10-15 08:17:04 UTC

The “Iconic” collection from Jimmy Choo costs about $3785 making it the most expensive in the brand’s collections from the year 2011.

Mostly, the Hollywood celebs are seen wearing these on the Red Carpet events and premier shows.

For you guys information his shoes ranked 11.

^ Ranked 11 most expensive shoe.

The Duchess of Cambridge wears a pair of classic court Choos.

alya261097 — 2016-10-15 08:18:42 UTC

michelleanakgeorge — 2016-10-15 08:21:23 UTC

sweet_arra — 2016-10-15 08:22:22 UTC

WOW!All Choo shoes are hand-made and his talent in design is show in very simple detail.

Choo favors crystalline colors, aqua, fuchsia, and bright orange and applies them to luxury fabrics like silk satin and shantung.

Python and fish skin are some of his favorite materials because of the way they accept dye, and mink and feathers grace some of his styles. He has used a wide variety of stones, from Swarovski crystals to natural crystals for their healing power.

Everything start with a dream.

mohdnazrulm9 — 2016-10-15 08:22:39 UTC

For you guys information, Jimmy Choo make his first shoe at the age of 11. What an impressive kid.

mizzhanani27 — 2016-10-15 08:22:40 UTC

Today Jimmy Choo encompasses a complete luxury lifestyle brand. Women’s shoes remain the core product, along with handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrances, and men’s shoes.

An iconic luxury lifestyle brand defined by an empowered sense of glamour and a confident sense of style  Has a goal of creating a global luxury business  Attracted outside investment, embarked on expansion across product categories, channels, and geographies  Jimmy Choo have more than 150 store in 32 countries and is present in the most prestigious department and specialty stores worldwide

mizzhanani27 — 2016-10-15 08:24:41 UTC

He also launch his own foundation in 2011

mizzhanani27 — 2016-10-15 08:27:06 UTC

Jimmy Choo Foundation
• Launch in 2011 to offer women the confidence and optimism to dream and achieve
• The foundation is prompted by the growing recognition that if we as a society are to be successful in progressing economically, morally, and philosophically, we need to educate and empower women
• Focuses on women abuse: sex trafficking, prostitution, gender-based violence, maternal health, building confidence and independence through education and economic opportunity
• Through this foundation, increases chance for education, raises economic productivity, reduces infant mortality according to UN development Programme (UNDP)

The Jimmy Choo 'Abel pump' was featured in the South Korean TV show 'My Love, From The Star', 2014. After the episode aired, that design was sold out in Asia. The glittery Jimmy Choo heel was flying off the shelves in Shanghai and Beijing. Store clerks notified executives at the brand's London headquarters that clients were coming in with smartphone snapshots of the shoe on a mysterious new television show. Within days, the Chinese stores were sold out, and so was Seoul.

fiyqa_vip97 — 2016-10-15 08:31:07 UTC

michelleanakgeorge — 2016-10-15 08:33:31 UTC

These is the strategy used by him when doing his business

Ms Jennifer

2016-10-15 08:41:16 UTC

Hi everyone!!
Wow!! You have quite a discussion over here.. Any reasons on choosing Jimmy Choo? :)

Hi, miss Jennifer..

mizzhanani27 — 2016-10-15 08:45:57 UTC

Thank you for your feedback and question. The reason why we choose Jimmy Choo is because he is a successful Malaysian businessman that had made us as Malaysians proud. His design was known world wide and we are sure if someone mention his name anywhere in the world, every will recognize him.

Hi Miss Jennifer! Other reason why we chose him is, he is famous with his fashion business, and nowadays, fashion is something everyone pays attention to. Even if you not really interested in fashion, you can't help from being involve with it in your everyday life.

fiyqa_vip97 — 2016-10-15 08:46:23 UTC

Hi Miss Jennifer...

alya261097 — 2016-10-15 08:49:12 UTC

We choose Jimmy Choo for Our discussion because he from a family of shoemaker. His father was a shoemaker. Even with his family background, he can be a successful person even recognize by the world. :)

Other than that, I think it is very amazing that his designs was handmade. We found that very remarkable and inspiring.

fiyqa_vip97 — 2016-10-15 08:53:23 UTC

one-on-one chat with jimmy choo on the business of making shoes, his philosophy for success and the process of creating for a client

michelleanakgeorge — 2016-10-15 08:57:38 UTC

Jimmy Choo's target consumer is women aged between 25 and over. They are independent, affluential and ambitious women that have successful careers and spend their hard earned money on luxury items. Having a website is crucial with the Jimmy Choo woman who have limited time to shop for themselves as they manage all aspects of their life, with this particular website ensuring she feels confident in her purchase. This is reflected in their website, with the brand being mainly within the growth and mature phase of the promotional mix in terms of the product lifestyle, with the Jimmy Choo website producing high quality images and product information to persuade and remind customers to buy. The website also allows Jimmy Choo to target new consumers, with the brand looking to expand into new markets where they have a limited presence, focusing specifically in Latin America and Eastern Europe (Jimmy Choo Plc, 2014) The site allows Jimmy Choo to see how these new markets react to the products and whether it will be successful if the brand opened solo stores or franchised within these areas. With both markets being very different in terms of demographic, geographic and economical factors it allows Jimmy Choo to enter both markets simultaneously whilst also keeping cost and risk a relatively low level.

michelleanakgeorge — 2016-10-15 09:09:48 UTC

hi miss Jennifer

michelleanakgeorge — 2016-10-15 10:24:05 UTC

we choose Jimmy Choo for the discussion because we have been inspired by his story on how he started his business and how he manage his strategy until he become the one who we know as the most success businessman in the world

Hi everyone my name Intan Syafinas please call me Intan

bluetopaz0897 — 2016-10-16 06:34:20 UTC

One of his strategies

bluetopaz0897 — 2016-10-16 06:51:16 UTC

His relationship with Vogue that would prove to be instrumental in the rise of the Jimmy Choo brand. Despite the rise of his popularity, Choo was still a small operation, making just 20 hand-made pairs shoes a week. But Tamara Yeardye Mellon, an accessories editor at Vogue, who often hired Choo to make shoes for fashion shoots, sensed a larger market for Choo's creations. She approached the shoemaker about partnering to create a line of ready-to-wear footwear.

Together, Choo and Mellon quickly grew the business, keeping the focus on creating high-end footwear, but no longer relying on the idea that every single pair had to be made by Choo himself. They contracted with Italian factories and opened their first boutique shop in London.

By the late 1990s, Choo had stores in Los Angeles and New York and lineup of adoring Hollywood celebrities that included Julia Roberts and Renee Zellweger.

With a goal of creating a global luxury business, Jimmy Choo attracted outside invesment and the company embarked on a significant expansion across product categories,channels and geographies.

bluetopaz0897 — 2016-10-16 06:58:46 UTC

He is a pioneer in the art of celebrity dressing and was the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand.

Today,Jimmy Choo can be seen on style icons from celebrities to royalty,musicians to heads of state.

Jimmy Choo's handba

bluetopaz0897 — 2016-10-16 07:10:00 UTC

Handbags wear by celebrities

bluetopaz0897 — 2016-10-16 07:12:52 UTC