MON-L5: Q&A for PRESENTATION by DEBORAH TAN https://padlet.com/debstan2307/tm5od7lok54mksdf Made with mirth en-us 2021-11-22 05:55:46 UTC 2026-01-25 17:58:35 UTC hello@padlet.com kl https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905403874 why choose all 3 types of communication instead of just 1?

T4 response - It is better to to use different forms of communication so that we can reach out to as many peopleas the business is still new and also not everyone are using social media]]> 2021-11-22 06:27:24 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905403874 ilyas 21035380_2 https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905408044 do you guys have a slogan for your business?

T4 response- Our business slogan: "Eat healthy with the best quality food at home" 

]]> 2021-11-22 06:30:53 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905408044 yk https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905408476 yk: im just curious why did yall choose to compare tingkat to tupperware instead of all the different kind of food containers?

T4 response: As Tupperware people are more likely to use than metal containers. And why we didn't go for disposable options like plastic containers are because we are environmental friends:)

yk: okay im enlightened, thank you

]]> 2021-11-22 06:31:19 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905408476 Ms Deb https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905413296 1.  Where is the peripheral route ? > SM
2. Conflics in Neiborhood ? > Relationship with neibour no good - comm will be disrupted
3.  Entire "reference Grp" sectin was unclear/ You seem to repeat info..2 persons saying the same thing > Frame of reference : if they want REVIEW, FEEDBACK, INFO from past users, Endorser. Celebrity Endorsement.
4. How do you encourage people to share in SM ?
5. How to Measure overall (ROI +Return to Investments) + Sales. If in case, Break-even is NOT a KPI (Key Pefmce Indicator) = ROI on Advert : Impressions, Reviews (Quality/Quantity), Likes, Views]]> 2021-11-22 06:35:23 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905413296 TY https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905454543 Good Job!!
my qns would be: Other than social media, do you consider other type? Like Flyers or magazines?

Chen Kang:
We can consider that but we feel that social media will be the majority of advertising going forward as most people are on their phones nowadays and traditional advertisements like flyers and magazines are quite detrimental to our planet due to the amount of paper it needs]]> 2021-11-22 07:07:56 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905454543 saidah https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905455050 what type of neighbourhood do yall plan to target? hdb? or private housing estate?

but due to covid, are they still able to prepare food for their neighbours? as some people are very cautious about trying/ taking food from others

overall that was a good presentation:)

Hui Xuan: Our target would be hdb so that it would be easier for dtd delivery. 

Si Qi : They are still able to prepare the food through different precaution such as the food can be place outside their doorstep without any physical contact of other party 

Fana: Although it is Covid, home-based businesses are allowed to proceed as long as we have a permit. 
]]> 2021-11-22 07:08:19 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905455050 mingyi 210384941 https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905470855 Is there any other advertising channel that can be use other than sm?

Zi Juan
As mentioned in the slides, we also use newspapers and television for single 3 tech savvy people

Yang Kai: Yeah weve chosen radio and television broadcasts that can be done so during commercial breaks and we are currently thinking of newspaper articles and advertising on there as we feel that this will better reach out to the seniors that tends to read newspapers and are not as active on social media sites. Does this answer your question?]]> 2021-11-22 07:19:57 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905470855 nat https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905473864 hi! good presentation :)

Why do you guys only choose one type pf communication? 

Yang Kai: Hi thanks for the compliment! 
Weve chosen one type of communication cause we feel that we are able to market our products better if theres only one site that focus on, does that answer your question?

]]> 2021-11-22 07:21:59 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905473864 Ms Deb debstan2307 https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905475743 1. Pros and Cons - must be in COLUMNs for clarity. Slides must be in pointers and not paragraphs of words
2. "THINKING of Tingkat..Think less" is good - BUT image is SO serious..best chance to have a cartoony illustration.
3. GOOGLE ranks websites very high if you have back-links. Like sharing an article by HPB. Impression Management is very high.]]> 2021-11-22 07:23:21 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905475743 Ms Deb debstan2307 https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905497631 1. Double-meaning : Careful that your demographcs may not know. Advert Catch-phrases..keep simple.
2. Timelessness - VERY GOOD ! Then Peranakan makes sense - evergreen.
BUT..if your timeless..can it be a Community Message ? Like "Kindness", "Cimate"- themed ?
3. Buy the veges from roottop farms of hydroponics ? Fish be Red Tilapia - Singapore-grown ?
4. SM challenge is always how to DRIVE traffic into your sites !! So you still need Traditional Media - eg : Present the Flyer to CLAIM ONE free meal. REcommend someone with a flyer and BOTH get 1 free meal IT both LIKE the IG post. You have just driven 2 groups of people to your site]]> 2021-11-22 07:37:22 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905497631 Fara https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905503964 LOVE your team's slides!

How is Mary and Mason's Tingkat services different from their competitors? What's unique about their Tingkat services?

Thank you for your kind words!! Mary and Mason's Tingkat services are different as their Tingkat metal containers comes in many designs!! Their cuisines are also inspired by some celebrities' favourite food!]]> 2021-11-22 07:40:53 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905503964 Si Qi https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905504480 Great presentation 

Due to the recent pandemic, do you think is possible for customer to try the food ?

yuzhen: due to the current pandemic, it would be quite impossible for our customers to have a complementary tasting. however as stated in our slides, we do offer timely offers where our customers would be able to enjoy promotions deals and get more tasting of our delicacies with cheaper offers.

xinyi: thank you !! and yes we must agree that the recent pandemic will affect the trying of food. but we hope the pandemic will take a change for the better. for now, we will take the necessary precautions to delivery our food to them and include a small sample of food in each delivery so that consumers can try other foods available in our business.  ]]> 2021-11-22 07:41:11 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905504480 Ms Deb debstan2307 https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905514183 1.  Rationale is simple and good
2. Ah - Special needs...no one mentioned. For Diabetic only ?
3. Black Friday offers, Christmas themed ?
4. Tingkat with on-spot cooking ?]]> 2021-11-22 07:46:51 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905514183 21041577_2 https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905514590 yuzhen : how does scanning QR code on flyers engage audience participation?

T5: so like by scanning QR code, they will be able to play a short game and the points they earned would be the promotions discounts of how much they would receive (eg, 100 points = 50% discount. 50 points = 25 % discount). We forget to add it into our slides. Apologies]]> 2021-11-22 07:47:07 UTC https://padlet.com/debstan2307/tm5od7lok54mksdf/wish/1905514590