Das' publication includes a link to another one of her articles for the Guadian, claiming that "TikTok bombards young men with misogynistic videos."

The article accounts for Tate's most infamous controversies surrounding women, which Das berates throughout the article.

Given that Das is a woman, we can argue that Tate's star image does not resonate with the female audience, so we can agree that many would view his star image as misogynistic and disdainful.

• Who is Andrew Tate?

• What did Andrew Tate say about women?

• How does Andrew Tate make his money?

• Why was Andrew Tate arrested?

all of which provide a snippet of Tate's star image as the controversial public figure.

This is where his brand becomes contradictory; he vouches that women should not be oppressed or hurt by men, yet he has caused physical harm to women. The brand he markets towards men acts as oppressive towards the female audience by excluding them from having ambition; they are linked to their traditional roles which can be seen as oppressing them.

During Tate's kickboxing career, we can then argue that he was his real self, rather than the 'manufactured celebrity' we can later speculate him to be.

The comments from the video are mainly positive in Tate's favour, with one person commenting:

"Mad respect for Tate getting knocked out, getting back up, and actually win the ******* fight. Tate is a ******* mental breaker."

Another said:

"There is nothing controversial about Andrew Tate. He is just a respectful person who happens to be not politically correct."

Both these comments imply that Tate's vulnerability online has gained him respect from audiences; he is his authentic self when he kickboxes because he cannot determine the outcome of the match, therefore he is being his real self.

The article discusses Tate's house arrest which was put into place on March 31st 2023 after he and his brother were released from prison. The appeal to extend their detention was rejected by the court, and they remained under house arrest from August 4th til October 2nd.

Franks goes on to write about Tate's bans from social media platforms; including, Instagram, Facebook, YouTube and Tiktok. His bans fall under the violation of parent company Meta's policies on "dangerous individuals" and misogynistic views. His content has been viewed billions of times on fan channels.

Franks writes that Tate and his brother are accused of rape, human trafficking and organised crime. They denied all allegations and Romanian authorities have confiscated 15 luxury cars and 10 properties that the two brothers owned.

The article also touches on Tate's standpoint in regard to rape victims, claiming he stated that rape victims "bear some responsibility" for their attacks and that women "belong in the home". In a video, he explained why he moved to Romania: "I like being free", suggesting he moved to Romania to undertake illegal acts.

The article also mentions that Tate sparked a row with Greta Thunberg on Twitter when he shared a picture of himself standing next to a Bugatti and saying he owned 33 cars. Tate hit back with a video telling Ms Thunberg to "get a life", furthering his disregard for other people's opinions/criticism about himself.

Finally, Franks discusses that Tate's Hustler University members were told to flood social media with videos of him, which helped him become virally famous and potentially made him millions of pounds. This could be viewed as celebrity commodification, in hopes that controversies surrounding Tate would spark backlash, and therefore generate discussions about his morality.

He goes on to say that they are receiving tens and thousands of supporting messages from fans each day, who understand that they are "wealthy, affluent men who have been unfairly attacked"

"What they fail to realize is that the message is already out. More and more young men are resonating with this and the fact that they held him that long without charging him until now speaks volumes. Now more people will doubt anything else because the way it was handled indicates some level of corruption."

while another commented;

"This man changed my life and I will never believe what the media [purports]."

• One user responded to this comment, claiming that the 'paid comments are in full swing, and they continued to correct the user's misspelling of 'purport', which was initially spelt 'proport'.

Another user bashed the criminal justice system, arguing that "instead of investing crime to find the perpetrator, they are investigating the man to find a crime..."

All three comments reveal an aspect of what they believe about Andrew Tate. The first comment also mentions the legality of the case, claiming that there is corruption involved despite the Tates' arrest, and this can be due to either his wealth or the image he upholds. They reason that despite the lateness of his arrest, the message that the influencer is promoting to young boys is clear: they will see this behaviour and will resonate with its beliefs.

The next comment seems to be in favour of Tate, insisting his innocence and that anything we read in the media is fake because Tate has aided many individuals with his media influence over the years. Despite the authenticity of the comment (implied by the spelling error), one user argues that this comment was paid in order to promote the likes of Tate's innocent behaviour. However, Tate also used the word 'purport' in his interview, so we see how quickly he is to influence his followers' vocabulary.

The final comment is also degrading to the justice system inadvertently siding with Tate. They argue that by finding a perpetrator to fit the crime, they are wrongly accusing Tate by pinning him to crimes he has not been linked to.

His website promotes a virile image for young boys and men; success can only derive from men and men alone, therefore if you want to become one you must behave like one.

He now promotes teaching techniques to the younger generation who can grow up to be successful like him. He uses a subscription service in order to deliver his knowledge, which creates a marginalised group of successful individuals.

His website is only directed towards males, suggesting that he does not expect women to have the same ambitions as men.

• Note: all posts deriving from this are colour-coded to match their category in the padlet

11:33 - Tate started a webcam business which involved recruiting women for online sex work, and in its success, started to teach men to do the same

11:55 - The webcam business lessons became known as Tate PHD- 'Pimping Hoes Degree' - which eventually shut down to focus on Hustler's University

14:31 - Tate views the PHD as psychology, he claims it has prevented male suicide and he knows this to be true from 'personal experience'

15:23 - Shea interviews a woman who claims that Andrew's rhetoric has impacted their lives:

• One woman says her ex-boyfriend was radicalised by Tate, to the point where he would threaten her with revenge porn if she did not take back what she had posted on social media

  
  

17:50 - Shea states "In the world [Tate] has created, women are subjugated and men are defined by their capability to inflict violence"

30:51 - Shea is not allowed to film The War Room celebrations, but footage shows naked women being photographed - Is this their role in society?

31:25 - Tate claims that he may have 'potentially maybe' said one or two things that may have upset a large group of people, but he refuses to apologise for other people's edits or their standings on him as a person. He believes it is bad for business, and that fictitious investigations cause people to lose faith in his views

34:33 - A woman is interviewed about the abuse she experienced with Tate claiming, 'everyone was saying it's a character, it's a character, it's a character when I know it's not'

35:27 - The same woman recounts her experience with him, remembering that Tate said "I'm just contemplating whether to rape you or not"

37:43 - In a text voice note the woman receives from Tate, he says "I thought I'd remind you of the calibre of man I am, I am the most dangerous man on this planet" - This reveals that he knows how much power he has and the dangers he can inflict

45:00 - The last interviewer states "Real men don't lay their hands on women"

"We acknowledge that there were some delays to the investigation. This was addressed at the time and apologies were made"

5:15- 'a sword is a symbol of empowerment'

If someone signs up using a person's link, then that person will receive 40% of their subscription fee.

Shea states in the documentary that 'by financially incentivising his content, [Tate] is able to build an army and avoid social media bans because he is not the one posting the content' - essentially it is a viral marketing campaign aimed at young men (Shea's opinion)

16:35 - About The War Room: Tate describes it as 'a fraternity, a brotherhood which is to inspire the best from our bros.' Tate goes on to explain that to join The War Room members must 'have to have a mentality and the pedigree to survive'

The War Room involves a test that participants must complete if they wish to join. This promotes the idea of individuality, they're unique and special, and they're good enough to be part of the inner circle. This idea of eliteness encourages a parasocial relationship between Tate and his fans, even without directly singling them out, he is singling them out once they succeed and join The War Room, making them feel superior to others in the fanbase.

Inside The War Room, Tate is referred to as 'the commander' - which elevates his image as omnipotent to those around him who look up to him

18:33- Shea goes to The War Room to complete the test. 100 of his most loyal fans paid $5000 to attend. Once they are inside, they find out they have each been paired with a professional fighter whom they must fight. They are given no training beforehand and have one hour to decide if they are willing to fight. 1/3 of the room decided to fight.

21:33 - A man who refused to fight is interviewed. When asked why he did not fight he said he was 'scared' but he later 'felt bad and angry at himself [because he believes] the bottom message [of The War Room] is a positive one'

29:08 - Shea states 'The inner circle had put these men through collective hardship and recreated them in Andrew Tate's image' And if we look at the trials and tribulations of The War Room, we can agree that the image that Shea refers to is a violent one.

33:28 - 'After [Tate's] bans from social media, he reappears with an emoji covering his face, moves to Dubai, converts to Islam and sets up a bank in his name. He rebrands Hustlers University as 'The Real World'.

33:55 - In the first month of his return to social media, Tate earns $11,000,000 and has 250,000,000 on TikTok alone. One month after this, Elon Musk reinstated Tate's Twitter account and he gained 1,000,000 followers in the first 24 hours.

He claims that men excel in the physical world and likens this to the men fighting on the frontline in Ukraine. He quotes, "to sit and pretend that women are just as physically capable as men is a ******* lie; it's delusion [...] [women] are good at other things, [women] are better than men at other things but it's not the physical world"

His speech links back to his website. We see his idea of exclusivity shining through in the content he promotes. He targets men because he believes ambition can only be exclusive to them. But he does not necessarily oppress or berate women here, instead, he discusses that they have other talents that are useful to the world, and perhaps this is why he does not accommodate their ambitious needs - because they should not want to become higher in status, their should want to elevate the man's status when they are with them.

10:35 - 11:09 - "The things [the woman in red] is saying are common knowledge 20, 30 years ago. This is how the world functioned [...] the things I say that somehow people think are controversial are exactly the way the world functioned in the 90s, the 80s, 70s [...] in the entire history of human history, men had a role of masculinity, women had a role of femininity, we worked as a team. Now the world's come along and they've destroyed and broken everything. And there's this new "progressive" think and this new generation of women who seem to believe that if we [mess] it all end up better"

11:36 - counter-argument: "Man has destroyed earth. It's been decisions by powerful men that made men go to war and cause[d] women to lose husbands. Men made decisions for war. Men killed men"

12:39 - Tate: "Your man wants status [...] you need to find a way to make him look good, to the world and to his friends [...] one of the ways a man can get status is to pick a girl no one can get"

13:15 - Tate: "Men like me who have genuine options, we want complete exclusivity [...] because that gives status"

14:00 - Tate: "It's about [the] status of being the man of the house"

Following this article's dictation, it reveals that Tate does not necessarily care about his moral image. He has firm beliefs and he shows honesty in his words. Though one may argue that his wealth and success aid his successful branding. While he has a large amount of people despising his character, there are many who agree with his views. Statements like the one above become redundant to that small mass of people because all they see is a successful, wealthy man who can do no wrong. They're more likely to believe the allegations are fake because they have similar values as one another.