Marketing Analytics Shared Padlet by Aditya Mehrotra https://padlet.com/mehrotraaditya20/tkz0bf1y7g8e6q2x All Minutes and Data are right here en-us 2022-02-22 13:31:36 UTC 2022-02-22 14:01:37 UTC hello@padlet.com https://padlet.net/icons/png/1f95d.png Minutes of Meeting 1 - 22nd February 2022 mehrotraaditya20 https://padlet.com/mehrotraaditya20/tkz0bf1y7g8e6q2x/wish/2060586243 Alignment of Our Research problem

  • Segmentation - Create Customer Groups using Factor Analysis and Consider Loyalty to be the closest measure to prove value. 

  • Identify factors related to product selection or revenue - Using Questions that talk about Factors of Rental Clothing (Q46 to Q51) [Cluster Analysis if possible] and attributing it to variables that are relative to pricing or product selection or preference. (Fairly Broad but focused towards Rental Service)

    - Using Questions that talk about Response to Product Selection (Q5 - Q12) [Cluster Analysis] and attributing it to variables that are relative to product selection. (MORE DEFINED TOWARDS THE QUESTION)





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