CONSUMER BEHAVIOUR by Nabilah binti. Mansor

bmh2007046 — 2021-04-20 06:45:55 UTC

Maggi noodles-Arinah
A-The targeted segment by Maggi is kids, youth, office goers and working individuals.

I-low budget student, mother,people that have less money than usual

O- From the beginning the main focus of the company was to develop food products for people with busy lifestyle which aligned with the targeted segment answering the second perspective of targeting

AMEERUL

2021-04-20 06:46:59 UTC

I will choose Adidas not because I'm a sportsmen only, but it's because the lifestyle that they're offered to customers. It consist of sports gears and apparels, hypebeast shoes such as yeezy, simple graffiti tee, very cool and light weight sliders, running and jungle trekking shoes and many more. I would say Adidas got a complete set of indoor and outdoor lifestyle, except for corporate things. Their target market more focussing on Adidas enthusiasts, the youths and also sportsmen/women.

MUHAMMAD IZZAT BIN ZULPIKA ALI

2021-04-20 06:50:57 UTC

A- Focus on football fans
I- Focus on Chelsea fans
0- Main focus company to aim football fans especially Chelsea fans

Faiz Hafidzi

faizhafidzi412 — 2021-04-20 06:52:19 UTC

Horror Survival game(Dying Light)
A-Learning something new from other country because some game copy place their country.
I- Overcame fear of horror things

O- It can help people to be fearless or stay calm when facing apocalyptic, chaos and unexpected situation.

Izzat Azhar

2021-04-20 06:53:21 UTC

Balqis Binti Roszabidi

2021-04-20 06:55:10 UTC

Aiken Prebiotic Hydra Plus Moistruizer

A- The targeted segment by this moistruizer is for who has oily or dry skin.

I- People who have oily or dr skin.

O- From the beginning, the main is helping people who have oily or dry skin to hydrate their skin effectively.

Aiman Firdaus

2021-04-20 06:56:06 UTC

Nike
A- The targeted is athlete.
I - Focus on athete or any people who loves Nike brands.
O - From the beginning, the main focus for this company for styling, lifestyle and also for sport activities.

ASMA'

2021-04-20 06:58:38 UTC

I choose Cadbury

A- The targeted segment by Cadbury is kids, teenager and someone who want to give present.

I- kids will ask their mother to buy it.it also cheap and easy to buy it for gift

o- helping people who love chocolate and for simple gift

AZZAMUDDEN

2021-04-20 06:58:48 UTC

seller ball for football example molten

A- sports
I- focus on football player
o- main focus to people play football

ASYRAF

2021-04-20 06:59:25 UTC

A- the targeted customer is teenager, office goers
I- for those who not have enough time to eat their meals because to busy, a person who not interest to eat rice
O-help the person to have good meal as the source of carbohidrate

AMIRUL AIMAN

2021-04-20 07:01:11 UTC

I choose xioami smartphone
A- The targeted people by xioami are photographer people and gamers
I- The smartphone have low badget and expensive badget.
O- Focus of speed processor, flagship camera, and gaming experience

2021-04-20 07:02:15 UTC

Danial
Adidas fotball & soccer boots
A- They target the footballer and guy who want to play football during free time
I- The soccer boots not to expensive andnot to cheap, just nice to buy it with affordable price
O- they want to footballer comfortable to wear it when they play football or use when training

FAHMI

2021-04-20 07:05:19 UTC

PS5

A - provides the convenience of gadgets to play video games with more fun and more real

I - For the people who loves playing video game no matter old or young

O - It can gives pleasure and can relieve stress. In addition, it can strengthen family ties when playing games together

Red Bull energy drink

bmh2007002 — 2021-04-20 07:05:54 UTC

A- This product focus for athletes and heavy worker

I- Athletes and heavy worker that want extra energy

O- For those that want some instant and extra energy before doing their work to makesure they have an energy to do their work

Kamalin

2021-04-20 07:07:11 UTC

Batiste Dry Shampoo

A - A container of dry shampoo for days when you just don't have time to hop into the shower.

I - Great for dirty hair brunching, running late to the office, need to rush at any family function, and shopping in workout clothes.

O - Specifically for the consumer who wanted to get rid of hair grease and also gives hair that voluminous, just washed look.

HIKMAH

2021-04-20 07:50:30 UTC

(Lipbalm)
A- Provide to give the lips moisture.
I- For people that's have problem dry lips.
O- To helps moisturize the lips and avoid the lips look dry

ARISSA

2021-04-20 07:52:02 UTC

Decoration/prop
A-focus for someone who enjoys buying props or decoration for their room
I-Someone whose the interest is to decorate the house
O-It makes someone feels more happy and please when their room is beautiful

SHAZNIEAMIERA

2021-04-20 07:52:37 UTC

1 - foundation
I- easy to use in a short time , full coverage and waterproof
A
- woman who is rushing to work and easy to blend
0 - boosts confident level

rajaafiqah

2021-04-20 07:55:29 UTC

ambi pur car clip lavender

A- focused on person who have a car and want to prevent the unpleasant smell in car

I - come in many fragrance like lemon, lavender, vanila and others. it also cheep and affordable

O - to make sure the passenger and the driver feel comfortable during the journey

Khawlah

2021-04-20 07:56:02 UTC

Headphone
A
Target teenagers who usually need device for a better hearing
I
Teenagers usually love to hear music.
O
Some people love to use headphone better than loud speaker

2021-04-20 07:56:18 UTC

I choose muslimah blouse
A- it's easier for us muslim women to wear brautiful blouse and cover the aurat at the same time

I- women love to wear pretty blouse when they go out

O- they can create a stylish blouse yet it comfy to wear

SITI AISYAH

2021-04-20 07:56:25 UTC

syahirah perfume
A- focus on who have a bad body smell.
I- For the people who like to smell good
O- it suitable for people who want to save money

Mise En Scene Serum

bmh2007023 — 2021-04-20 07:56:30 UTC

A- Targeted for those who have dull and unhealthy hair.

I- for those who need a styling product that can be used to reduce frizz and add shine and moisture the hair.

O- The main focus of hair serum is to coat the surface of the hair to help impart added shine, smoothness, hydration, and humidity + pollution protection to the hair.

Adibah

bmh2007036 — 2021-04-20 07:56:53 UTC

Philips Perfect Care 9000 Series steam generator

A-focus on housewife or busy working mom

I- it can sensor the type of fabric and can even tackle the thickest wrinkle.

O-Great for busy working mom as it can iron even the wrinkle on thickest cloth in a short time using the steam generated.

AYYUNI SAFIAH

bmh2007037 — 2021-04-20 07:57:25 UTC

I choose mister potato snacks

A- The targeted was various by kids & adults
I - Cheap price and affordable to buy
O-The main purpose of this was mister potato snack can be use and eat anytime and anywhere for many peoples to buy. It was likely and favourable by kids who enjoy eating snacking and yeahh i think it was such a good marketing.

NABIHAH NAJLAA'

2021-04-20 07:58:15 UTC

Lipbalm

A- the target for this product is for people that always have problem in dry lip.

I- people who have dry lip

O- In my opinion, the main focus for help your lips from becoming dry and chapped and will protect against the harmful rays of the sun as well.

Nurfarhana Nabilah

2021-04-20 08:00:15 UTC

MILO

A- Their target audience are for families and grocery buyers.
I- A mother give their family MILO every morning for their breakfast. It's also a good option especially for those who doesn't want to have a heavy breakfast but still need an energy to start their day.
O- Contains micronutrients made up of a unique combination of 6 vitamins and 3 minerals to support energy release.

Deoderant Rexona

bmh2007031 — 2021-04-20 08:00:34 UTC

A - a product that people always use in a daily especially after taking a bath
I - this product is focus to the consumer who want to be fresh and have a good smell
O - it will make the consumer become more confident and comfortable

NURUL FARHANAHAZIZAN

bmh20070211 — 2021-04-20 08:00:54 UTC

Wardah vitamin c serum

A-the target segment by this serum is for focus on acne

I-people who have acne

O- This serum can help to refuce acne or reduce acne scar

NUR FATINI BINTI FARID

2021-04-20 08:02:36 UTC

I choose Faber-Castell stationeries

A- Focus on people who are studying and working, such as students and employees.
I- They buy the stationeries to write notes, highlight important point in the book using highlighter, or sometimes for person who loves to draw.
O- In my opinion, this product can help people to have a more creative notes or drawing and people can feel more comfortable with their own stationeries.

bmh2007029 — 2021-04-20 08:03:34 UTC

wardah lightening toner
A- focus on who want repair their skin
I- good product with cheap price because there have a good ingredients
O- it can help you to reduce the acne and it have a good tekstur

MOHD FIRDAUS BIN MOHD HALIMI

2021-04-20 08:05:04 UTC

HAT
A- People who use this item a protecting themselves from the heat during the day

I- School Student , Teenagers, Kids, Adult

O- for people who can't stand the heat it is very suitable to use it.

Athirah

2021-04-20 08:05:04 UTC

IRONLESS SCARF

A- A person who love simple look and also busy person.
I- It is suitable to student, housewife, mother because it can save time.
O- Did not take long time in the morning to go to office or classes.

AMENAH TALEB

2021-04-20 08:05:06 UTC

i choose airfryer
A- focus for community who want to enjoy a healthy eating without using excessive of oil in their eating habits
I- it also can multitask not only for frying but people who would like to do a simple baking can also use air fryer.
O- it is a great and innovative product that makes peoples life esaier to fry the food with and takes lesser time to clean after frying.

HUZAIFI

2021-04-20 08:06:12 UTC

Mountain bike

A-the target is athlete cycling

I-people who love cycling

O-to simplify athlete to riding a bike

NURUL AFIQAH LUTHFIE

2021-04-20 08:07:12 UTC

TEFAL MANUAL CHOPPER

A- The target for this product is for the housewives and people who are rarely / less experienced in cooking.

I- Housewives and people who are rarely and having less experiences in cooking/serving food

0- Help the housewives and the beginner to cook and serve food easier within a short time as it is easy to use, no use of electricity, and convenient. The housewives can use the chopper to cut the onions and vegetables without using knife.

Wafiy awaludin

2021-04-20 08:10:02 UTC

Laptop

A - to all the student or workers that need to use laptop for a work

I- for student and working people like business person to develop their work in a short time

O- compact, easy to bring everywhere,convenient, great technology,

NUR AINA NAJMIAH

2021-04-20 08:14:59 UTC

RICE COOKER
A- The targeted for people who want to cook rice easily.
I- Mother, housewife or the other person who want to cook rice in the fast and easy way.
o- It can make it easier for everyone to cook rice.

Sharifah Aishah

2021-04-20 08:24:33 UTC

Dryer Machine
A) target people who do house chores and rarely have much time to spend in cleaning and washing.
I) make their daily house cleaning routine faster and easier.
O) convenience for daily use. Don't have to worry if it is rain or cloudy. Need no energy for hanging the cloths.

Nur Irsalina Nayli binti Juma'at Rusli

2021-04-20 08:28:18 UTC

Flavettes Effervescent ( Vitamin C)

A - Focus to help maintain health with Vitamin C.
I - Focus on adult and children.
O -

Contains high doses of vitamin C supplemented with vitamin E and glutathione to help improve your skin tone as these are powerful antioxidant properties to fight free radicals that cause aging.

2021-04-20 11:21:34 UTC

Izzat Azhar

I choose Iphone smartphone
A: the target is photographer and businessman

I: High price but worth it

O: Focus on security, camera, phone storage

Iman Farhan

2021-04-20 11:43:11 UTC

FACE MASK 😷

A - for people cover their mouth and nose to prevent bacteria enter into their body
i - focus on people that have disease like cough
O - main focus for everybody that is sick or not to wear it during pandemic to prevent covid 19

Athiqah- TATI Skincare

2021-04-20 12:45:39 UTC

A- the target segment by the product is the teenager girl who want to be pretty in fast way.
I- a little bit expensive but worth it because of fast response from product.
O- using the product which is fast response to our face is dangerous, our face is not easy to get change. It take a few months to treat our face.

2021-04-20 14:07:58 UTC

Lukman Syahmi

Colgate toothpaste
A - creating a healthier planet and work every day to create healthy smiles for all by brushing teeth

I - To all people in order to support their oral care routine

O - To prevent our teeth from cavity problems

Sakinah - Nzcrunchies

bmh2007033 — 2021-04-20 14:29:09 UTC

Nzcrunchies

A- The target is to all kind of people no matter what age they are

I- This product provides many kind of unique flavours that suits a wide range of consumer

O- This product is a good type of food to students who are always munching on their mouth while doing their assignments.

Shaklee products

ainunfm — 2021-04-20 15:28:31 UTC

A- Offered a healthy lifestyle in a safe and guaranteed way
I- All types of ages especially students, workers, and senior citizens
O- To help the people in gaining a healthy and good body no matter what age you are besides helps the students, workers, housewives and anybody in gaining side income.

MN.HAKIMI

bmh2007010 — 2021-04-20 15:30:09 UTC

Mackinz ultimate serum
A - A serum that provide healthy skin to teenager and medium age customers
I - solve dry skin problem by moisturize our skin, work as sunscreen and improve skin condition
O - In my opinion, this serum is very helpful in giving teenager a solution for skin problem.This serum is also affordable and the effectiveness is guaranteed as i am the one who using this products.

NUR HANNAH

2021-04-20 15:49:55 UTC

Realme C15
A - the target is the students , the worker , the gamer
I - This realme provide 32 or 64 gb , 6000 mAH ,18 W quick charge ,13 MP al quad camera , 16.5 cm mini-drop fullscrenn, fingerprint and face sensor and this price starting from rm 499
O - In my opinion , this smartphone quite worth because this smartphone has beautiful and quality picture capture , has more storage to download any game and also can do any editing .

ENGKU YAZID ZIDANE

2021-04-20 23:50:24 UTC

100PLUS
A - focus on people who play and sport and do a lot of heavy work every day.
I - Athlete usually interest in the isotonic drink.
O - This non-carbonated Isotonic drink rehydrates, replenishes and re-energises you with added Vitamin B3, B6, B12.

Mary Kay

2021-04-21 00:04:57 UTC

Mary Kay is a very popular facial care product because its market is very wide. Although Mary Kay products are expensive, they are also well received by the community. Examples of its products are toner, moisturizer, charcoal mask, eye cream and others. This is because the product is very effective and proven to restore facial skin better. Mary Kay's target market was originally for people who can afford it and want the beauty of clean facial skin and it has received a lot of response from women aged 18 to 40 years old. I am also one of the Mary Kay users and I really like the product even though it is expensive but the satisfaction of the effect is very enjoyable

Foodpanda

2021-04-21 07:47:59 UTC

A- This apps actually focussed on delivery food for who have order from the rider.

I- The target is people who busy with work,students and in this pandemic season some of people don’t like eat outside.

O- This apps suitable to use for this pandemic season to reducing covid-19 cases.