GRAD NOW: GRDS/GDVX Senior and Grad work by Sam Eckersley

GRAD NOW: GRDS/GDVX Senior and Grad work by Sam Eckersley https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition Calling all GRDS/GDVX students graduating this year. Please submit your best work by 5/11/22 to be entered into our graduation competition judged by SCAD ATL Graphic Design Faculty. Winners will be announced during our year end GRAD NOW celebration on June 2nd. Submit your work in a PDF or MOV format only. You can include a url/link in the description if required. Please keep files smaller than 10MB. These can be school or personal projects, and you are free to enter up to three each. en-us 2022-04-25 14:12:59 UTC 2022-05-31 18:30:06 UTC hello@padlet.com Movie Typography Motion sejeon20 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2176409163 Movie Tittle: Snowpiercer

Director: Bong Joon-ho

This project summarizes my chosen movie script very briefly, and selects three main scenes to transform them into typography books and typography motion. Also do not use the existing logo or image of the movie.

]]> 2022-05-09 20:28:11 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2176409163 Raniah Al-Obaidi - DAWN FM Promo Motion https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2176827923 This concept showcases the idea of scrolling through songs on the album to pick the perfect one to play. The animation will start with an intergalactic feel same way the album does. Using dark colors, like blue and black as well as live footage of The Weeknd performing, alongside vhs themed type and static noises, will give a glimpse of how futuristic Dawn FM is. It will end with an audio used from the album creating an unforgettable experience. ]]> 2022-05-10 03:07:08 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2176827923 Raniah Al-Obaidi _ Dutch Design Exhibition Poster https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2176833100 An exhibition designed to advertise the Dutch Design era. Showcasing three prominent artists from that era, as well as three brochures each highlighting one of the three artists included in the exhibition.

More info here: https://raniahalobaidi.com/work/dutch]]> 2022-05-10 03:11:27 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2176833100 Raniah Al-Obaidi _ Human Trafficking Awareness Poster https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2176835492 Campaign Awareness Poster for Human Trafficking - The hands reaching out of the barcode (that is usually used to brand the victims) to the headline to indicate that the victims are NOT FOR SALE.
The design is then followed by human trafficking statistics shown as percentages.
More: https://raniahalobaidi.com/work/humantrafficking]]> 2022-05-10 03:13:30 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2176835492 Ana Espinosa _ Heineken https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178385684 This is a promotional logo animation for Heineken, which can be used across all of their social media platforms. I wanted to capture the dynamic energy that encapsulates the brand.]]> 2022-05-10 22:38:18 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178385684 Maya Griffin _ Root Cafe Rebrand https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178421591 Within Southside Main Street (SoMa) in Little Rock, Arkansas lies the Root Cafe. The Root has been a place which I felt a sense of community growing up and adored it’s values as they cater to those with dietary restrictions and celebrate a local, and organic lifestyle.

I used all of their values, imagery, and characteristics in order to help focus the brand on their founding idea of sourcing food from local small farms and producers in Arkansas, making their food and ideas as fresh as possible.]]> 2022-05-10 23:30:01 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178421591 Kate Abel _ Tennessee Aquarium https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178520536 2022-05-11 01:02:47 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178520536 Kate Abel _ Images of the Ornate https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178521048 2022-05-11 01:03:17 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178521048 Kate Abel _ Existential Dread https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178522595 2022-05-11 01:04:39 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178522595 Yunqi Zhao_ZHI STUDIO ARCHIVE VOL.1 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178688857 In 2021, I established a fashion studio called ZHI STUDIO in Beijing, China. It will take the Chinese subculture as its main source of inspiration. Therefore, I decided to make ZHI STUDIO ARCHIVE Vol.1 to record the first collection Elder Fashion Club, and combine Fashion, Chinese subculture, bilingual typography in both Chinese and English, and Chinese traditional bookbinding.
More:
https://www.yunqizhaodesign.com/zhi-studio-archive-vol-1]]> 2022-05-11 03:13:24 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178688857 Dyan Szall: Nespresso x Survivor https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178695596 Based on the first season of Survivor, this limited-edition packaging draws inspiration from the colors and flavors of Borneo. Grainy textures and abstracted forms evoke a sense of adventure, a key element to Survivor. The package is decorated entirely, so each detail can be enjoyed along with your Nespresso. ]]> 2022-05-11 03:18:29 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178695596 Yunqi Zhao_DRUID HILLS MOVIE HUNT 5K https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178705483 I hope to create an event to increase the vitality of the neighborhood, which combines a scavenger hunt with running and call it “Druid Hills Movie Hunt 5K”. This event is also to meet the needs of movie lovers and bring a healthy lifestyle to people interestingly.
More:
https://www.yunqizhaodesign.com/druid-hills-movie-hunt-5k]]> 2022-05-11 03:27:00 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178705483 Dyan Szall: Design Army https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178720510 Design Army, an award-winning firm in Washington, D.C., creates colorfully stunning work which is contrasted by their minimal black-and-white internal branding. In order to mirror the company’s mark and identity, clean typography and layout is implemented. For each internal project, an opener contains vellum with a die cut over a hero image, creating an interactive window into the vibrant design.]]> 2022-05-11 03:42:06 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178720510 Dyan Szall: Seattle Mariners https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178746476 To return a sense of pride to the city, the Seattle Mariners’ trident "m" symbol is reimagined to become more active and energetic. The brighter, more playful purples and blues allows for differentiation between their MLB opponents as well as fellow Seattle sports teams. Typography is a clean and timeless sans serif and can work inside the full mark emblem or be rearranged to accompany the trident symbol in any application. ]]> 2022-05-11 04:11:28 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2178746476 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179197231 Janggu: Collecting Traditional Sounds

The poster designed to promote a Korean traditional sound.Nowadays, as the opportunity of listening to traditional music has reduced, there is a lack of awareness of traditional music and instruments. Traditional music is one of the way to communicate with words that can express their own unique culture. The poster represents a traditional image with rhythmic pattern by using the object, Janggu. Janggu is one of traditional percussion instruments in South Korea that consists of an hourglass-shaped body with two heads made from animal skin.Representing traditional image with rhythmic pattern by using the object, Janggu.

]]> 2022-05-11 10:40:11 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179197231 So Jin Lee_BHOPE Flea Market Branding https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179213107 Brookwood Hill's Neighborhood

Bhope Flea Market

Bhope flea market will promote the existing yearly charity event. Currently, the yard sales does not have a specific theme or name, even though it holds a venerable purpose of fundraising for Children’s Healthcare of Atlanta. Therefore, creating one that symbolizes Brookwood Hill’s environment will make it easier for the residents to announce the event and attract more visitors. Also, upscaling the event from a local backyard market to a wider public flea market will efficiently engage the local community as well as visitors from other areas by providing a vibrant place to gather and share.

]]> 2022-05-11 10:55:18 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179213107 Khushboo Uday Nayak_ Indic Callifest_Event Branding for MODA https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179293605 The “Indic Callifest” is a Bilingual Event sponsored by MODA which includes poster series, Instagram feeds for MODA and, at the same time, some promotional gift items for the audience, like calligraphical tools packaging, a tools pouch, and a manual that briefly describes how these tools are used and gives detailed information about the Indian traditional calligraphy. The poster series is designed using the Latin and the Devanagari scripts (oldest Indian script), to announce an event that encompasses exhibitions of various Indian artists, and their calligraphy demonstrations.This event is a festival of Indian scripts, and an introduction to all kinds of different tools used in calligraphy. The purpose was to create a highly artistic and modernized, yet aesthetic poster series that pays homage to the diversity of Indian scripts and brings forth the knowledge and impact of calligraphic technique to the audience.

Link for the whole project with process: https://www.khushbooudaynayak.com/work/indic-callifest-event-branding-and-art-direction]]> 2022-05-11 12:09:02 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179293605 Khushboo Uday Nayak_Journalistic Data Visualization – Infographics https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179316357 "World of Dance" Journalistic Data Visualization focuses on the different dance forms in the world. Dance is the beautiful conversation between your body and soul, and it's an integral part of many dancing cultures and their various forms around the world. Dance International magazine publication is devoted to featuring a wide spectrum of contemporary and classical dance from Canada and around the world. “World of Dance” is a proposed new issue that focuses on journalistic data visualization by collecting all information about the different dance forms across the world. This Data visualization aims to embrace the beauty and heritage of dancing culture and its art forms worldwide. It's a gatefold magazine double spread published in Dance International magazine to reach all kinds of audiences across the globe. It communicates through the data by giving information about different dance forms practiced worldwide. The digital media promotions of introducing this new issue of Dance international magazine on social media platforms and also on the website where people can have an experience of how these dance forms are actually performed.

Link for the whole project along with its process: https://www.khushbooudaynayak.com/work/world-of-dance-journalistic-data-visualisation]]> 2022-05-11 12:25:51 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179316357 Khushboo Uday Nayak_ Type Design_"Golu_Bilingual Typeface" https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179365652 "Golu" is a hand-drawn bi-lingual display typeface with rounded curves, designed to revive the traditional hand-lettering style in the age of digitalized typeface design. The "Golu" typeface is my tribute to the great Indian Devnagari lettering and calligraphy artist Shree Kamal Shedge, who made an unparalleled contribution to the field of typography design with his lettering styles on movie title designs. "Golu" is a hand-sketched lettering typeface built on the inspiration drawn from two distinct and traditional yet artistic letterforms, Devnagari and Latin, which is intended to be used for children's storybook or movie titles.

Detailed project along with its process: https://www.khushbooudaynayak.com/work/type-design-hand-lettering-typeface-design]]> 2022-05-11 12:58:30 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179365652 Natalia Alas_ Neenah Paper promotion https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179450390 The Neenah Paper promotion is a collaboration with the Neenah paper company incorporating die cutting and foiling. Creating a collaboration that well represents the Neenah company and their mission and values which is to produce high quality paper at low prices. As well as visualizing a collaboration that well represents the history of Neenah Paper by creating this series of photo cards. Neenah as a company has been in business for over 100 years, honoring true craftsmanship and advanced technology. As addition, creating the album that would be incorporated with the collaboration so that fans of the specific Kpop group could go and buy to collect the special photo cards. ]]> 2022-05-11 13:46:09 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179450390 Leah Deaner_ BrewDog Rebrand https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179529372 The final redesign of the brand created consistency in theme throughout all the branding materials. It also made the cans and advertising more visually interesting and engaging through the use of illustration and bold typography and color. While the merchandise now can now appeal to a larger audience due to the exciting illustration. Overall, the brand is more visually stunning and unique making it stand out from competitors.]]> 2022-05-11 14:29:34 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179529372 Leah Deaner_TaylorMade Rebrand https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179541000 The final design of the project modernized the brand while retaining the core values and target audience of the brand. The new mark emphasizes the companies athletic nature while still retaining the organic symbol shape to keep the brand recognizable. The custom oblique typeface now matches the symbol creating brand consistency. The new shade of red is brighter and bolder to the eye, again, emphasizing the athletic nature. The new gear, socials, and advertising designs have been designed to appeal to a younger audience while still remaining professional for older established customers. ]]> 2022-05-11 14:36:16 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179541000 Leah Deaner_Philippine Airlines Packaging https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179549536
The goal of this project was to create a final package design that communicated the current brand identity of Philippine Airlines, while still being fresh and visually interesting. Therefore, a luxury amenities kit for first class passengers was deemed the most appropriate solution to this project.

To achieve the brand goals colors and typefaces were used consistently throughout the design. Except for on the cover of the box where a display typeface was used to draw in viewers. Additionally, the pattern on the inside of the box was recreated from a collaboration between Philippine Airlines and TeamManila Design Studio. The items inside the box were curated to be items a passenger would find most useful on their flight and while traveling. All were branded to specifically represent Philippine Airlines and designed for the passenger to take them with them if they choos

]]> 2022-05-11 14:40:57 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179549536 Tae Suh_2022 Dancheong Calendar Set taesuh20 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179626679 For over 100 years, Neenah Paper has been the market leader in the creation and manufacturing of specialty papers for premium writing, text, cover, packaging, and label application. This project gave me the freedom to produce anything so long as it successfully promoted Neenah Paper and their quality. I decided to produce a Dancheong- themed printed set consisting of a 2022 calendar, complimentary bookmarks and packaging. Dancheong refers to a Korean traditional decorative coloring that dates back to 57 B.C. and were adorned with vibrant colors on prominent buildings. Due to its history, it was important for me to highlight and maintain the integrity of this traditional style in the illustrations seen throughout the set.]]> 2022-05-11 15:22:53 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179626679 Tae Suh_Memphis Project taesuh20 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179666173 This is a conceptual informative brochure and complimentary poster for an exhibition hosted by the High Museum of Art, Atlanta. The theme of the exhibition is the Memphis Movement and focuses on the works of Ettore Sottsass, Martine Bedin, and Peter Shire. Founded by Ettore Sottssass in 1981, the Memphis Movement is defined by the groundbreaking and witty aesthetic that emerged from the Italian collaborative design group Memphis. There are three brochures designated to each designer with insights to their background, notable works, and inspiration. These brochures are a more elaborate presentation of what is on the poster, which is used to promote the exhibition in an advertising setting. ]]> 2022-05-11 15:44:50 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179666173 Exhibition Catalog & Collatera_When Dada Meets... https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179674785 An overlap between art, design, and notions:

When Dada Meets... features various types of artworks that overlap art, design and notions with Dadaism. The exhibition divides artworks into three parts: Dada with De Stijl, Dada with Surrealism, and Dada with Constructivism. The art pieces in this exhibition showcase the combinations of different notions with dadaism in the 1920s as well as in the contemporary period. Those combinations create numerous possibilities that provide powerful influences in the fields of art and design.

—
Changran Du

More:
https://duchangran.myportfolio.com/exhibition-catalog-collateral-2

]]> 2022-05-11 15:49:41 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179674785 Katulife Muadinohamba: Balancing Act of Robustness and Ornamentalism kmuadi20 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179679886 This type specimen booklet showcases the delicate balancing act between robustness and ornamentalism that American Typewriter is known for.]]> 2022-05-11 15:52:37 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179679886 Katulife Muadinohamba: Traditional Attire of the Namibian People kmuadi20 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179679963 As a proud Namibian designer, showcasing parts of our culture is imperative to my goal of equitable representation of Namibian folks. This mailer includes information and illustrations about different traditional attire.]]> 2022-05-11 15:52:40 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179679963 Katulife Muadinohamba: Welcome to Shawshank, Maggot. kmuadi20 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179680042 A fun film script book of Frank Darabont's Shawshank Redemption (1994). Using a mostly achromatic scheme and varying fonts, the storytelling is driven by well-placed typography.]]> 2022-05-11 15:52:42 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179680042 Paulina Osenenko_New Outliers paulina187 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179688611 New Outliers is an exhibition about current indie rock that would take place at the MoMa. The focus is creating an immersive, euphoric experience. The name New Outliers signifies the unique, independent sounds of current indie rock artists. They typically make music for themselves, not to please their fans or fit in with pop culture. The color gradients resemble the mystic, euphoric feeling while listening to these artists, while the particles focus on the variety of sounds and subgenres within indie rock.

More:
https://www.paulinaosenenko.com/work-1/newoutliers

]]> 2022-05-11 15:57:39 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179688611 Paulina Osenenko_New Outliers paulina187 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179692608 Headline reel for New Outliers, an exhibition about current indie rock that would take place at the MoMa. The focus is creating an immersive, euphoric experience. The name New Outliers signifies the unique, independent sounds of current indie rock artists. They typically make music for themselves, not to please their fans or fit in with pop culture. The color gradients resemble the mystic, euphoric feeling while listening to these artists, while the particles focus on the variety of sounds and subgenres within indie rock.

More:
https://www.paulinaosenenko.com/work-1/newoutliers]]> 2022-05-11 16:00:03 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179692608 She_Book Design https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179697331 India’s mystical religious culture:

This book is about the religion of India. The reason for the use of the title
“She” is that the people of India regard religious belief as their mother, and
have lasted for thousands of years in India. The whole book expresses the
Indian belief culture in an abstract way and interprets it in a beautiful way
of artistic conception. The book is divided into five chapters: the three main
gods of India, the Baba, the religious link life, and the “ Gitanjali ” poem. The
Challenge Based on India’s mystical religious culture, through the study of
various aspects of Indian faith and culture, the three main gods of India to
form a comprehensive outline of the book. The culture of India’s unique faith
is illustrated by the use of books as a medium to illustrate the religious style
of India in a traditional and modern way.

—
Changran Du

More:
https://duchangran.myportfolio.com/book-design-indian-religion-culture]]> 2022-05-11 16:03:02 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179697331 Yiyao Xia: Atlanta Botanical Garden https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179705381 This project is a rebrand of the Atlanta Botanical Garden. The rebrand project uses the shape of the magnolia flower from the original logotype throughout the application and utilizes recognizable colors which are purple, green, and yellow, showing the brand personality is modern, near to nature, and pleasant.

The logo is inspired by the magnolia from its original logotype and the “A” representing Atlanta Botanical Garden. What’s more, the shape of the “A” allows it to work as a roof, protection, for plants in the garden.

More: https://www.yiyaox.com/atlanta-botanical-garden-rebranding]]> 2022-05-11 16:07:48 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179705381 Paulina Osenenko_ Pantone Design Guide paulina187 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179710372 The Pantone Design Guide was created as an aid to new designers to inform and educate them about Pantone colors and their uses in design. I aimed to create a design that would captivate the audience to not only pick it up, but maintain their attention through the entirety of the book.

More:
https://www.paulinaosenenko.com/work-1/pantone-design-guide]]> 2022-05-11 16:10:32 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179710372 Paulina Osenenko_The Cycle paulina187 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179714622 The Cycle is a set of 3 Anti-Design typography posters created as a wake up call to the world. The text is bent and stretched to resemble the call to action of breaking societal norms; being stuck in a toxic cycle of not living life to its fullest. Each poster was created to stand on its own, although when put all together, each one flows into the next, creating a story and cycle of life. The color scheme flows from black and white, to one color, to a full color gradient. This color evolution resembles being stuck in the cycle, learning about how to break the cycle, and realizing the cycle is deadly.

More:
https://www.paulinaosenenko.com/work-1/the-cycle]]> 2022-05-11 16:13:11 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179714622 Grubhub_Advertisement https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179723806 This is one of the projects for my Cinema 4D class in college. For GrubHub, I emphasize the idea of "excited for every delivery, Restaurant you love, delivered." This video tells a story about two people fighting for a binocular in order to see when the Grubhub delivery truck will arrive.

—
Changran Du

More:
https://duchangran.myportfolio.com/grubhub]]> 2022-05-11 16:18:40 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179723806 Tae Suh_Museum of Design Atlanta Rebrand taesuh20 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179746666 The Atlanta International Museum of Art & Design reopened as the Museum of Design Atlanta in 2011 in the heart of Midtown. The Museum envisions a world that celebrates design as a creative force that inspires change, transforms lives, and makes the world a better place. This rebrand aims to better capture their vision and represent them as, “the only museum in the Southeast dedicated exclusively to the study and celebration of all things design.” Throughout the years, they had lost their spark and vibrancy in their branding. To overcome this, I designed a fresh brand identity that speaks to customer through their branding and visuals first before anything else.]]> 2022-05-11 16:32:36 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179746666 MarianaR_RoughDraft_Rebrand https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179803600 Rough Draft is a bar and bookstore located at Kingston, New York's historic four corners. They are dedicated to providing a fantastic selection of coffee; alcohol; local pastries and a curated selection of new books of all kinds; Its a place for people from Kingston and beyond to come together. A new color palette and brand elements were introduced for their new visual presence. Focusing on the essence of what this company stands for and what it wants to communicate, this conceptual rebrand stands to bring life back to Rough Draft.

Symbols, word marks and combination marks can all be used in tandem to build a successful visual brand. And this can evolve over time, as long as it’s done with intention and purpose. The intention here focused on the cohesiveness between the logo and other elements, which include business cards, app development, coffee table books, coasters, coffee cups and more.

]]> 2022-05-11 17:07:05 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179803600 SCADFash Promotion https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179804573 The purpose of this project was to create a promotional invitation for a SCAD Fash Designer Exhibition. The project required focusing on my print and production skills – constructing the invitation completely by hand. By incorporating die-cut and foiling methods, I was able to advertise an exhibition in a unique way. ]]> 2022-05-11 17:07:43 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179804573 MarianaR_ThePowerOfACompliment https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179815049 What's your response when you're told that you're beautiful? The Power of a Compliment is an independent project regarding beauty. These pictures where not taken in order to get a reaction, but simply filming beauty and this is the result. Without intending to, the effect of simple positivity and a compliment was captured. The reactions? Perfect. The final photos were developed in a darkroom located in Mexico City, a workshop used by photographers working with photographic film to make prints and carry out other associated tasks.]]> 2022-05-11 17:14:36 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179815049 Coleman Company Rebrand https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179830085 Coleman Company, Inc. is an American brand of outdoor recreation products, especially camping gear. The company ignites human connections in the outside, with the power to restore, redefine and reimagine a better tomorrow. The purpose of this project was to rebrand The Coleman Company in order to update its visual language. The branding has remained the same for over a century, and needs more modernization to attract the target audience. ]]> 2022-05-11 17:24:28 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179830085 Moot Poster - Mathieu Hébert mheber24 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179836976 The Museum of Ordinary Things (MOOT) is a mock New York

City museum putting the spotlight on ordinary every day objects

that we often overlook. The brief encompasses the creation and

promotion of a exhibit to catch the eye of their target audience.

MOOT is promoting a new exhibit transforming ordinary

objects into exciting surreal environments. We’re pushing the

edginess of the ordinary things through a grunge inspired series

of posters with textures and a street art. Bold colored objects

will contrast the black and white background. The tagline:

“Ordinary is Extra!”.

]]> 2022-05-11 17:28:40 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179836976 Columbus Zoo Rebrand sonalimestri123 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179837674 Columbus Zoo has intense market competition. The existing identity is only in red and white color combination. In contrast, Columbus zoo needs a characteristic organizational color. The visual identity should increase and unify the organization's color to improve the recognition and visual communication with the audience.

My design proposes a modular mark system with various colors in any given mark application. Each illustration is divided into three parts, eyes, nose, and mouth. In mismatch aspects, this illustration act as a playful genre. This mixture of colors, shapes, and animal body parts creates a playful, fun, modern energy that speaks to young children and their parents.

Process and other insights: https://www.sonalimestri.com/work/columbus-zoo-rebrand
https://www.behance.net/gallery/109914467/Columbus-Zoo-Rebranding-Project-%28Part-1%29

]]> 2022-05-11 17:29:07 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179837674 Barcelona Poster - Mathieu Hébert mheber24 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179838170 The Mockad agency hired us to design a new travel poster to

stimulate international travel post-COVID. The brief is broad, we

can pick any city, focus on any country and highlight any aspect

of the culture, landscape or community.

Barcelona, Spain was a clear choice to attract tourism. From

the unique culture, the rich history, the charming people, the

chill lifestyle, the splendid art scene and architecture, the warm

weather and the scrumptious gastronomy, Barcelona is a

beautiful cosmopolitan city full of life and flavors!

]]> 2022-05-11 17:29:26 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179838170 Guo Pei Invite - Mathieu Hébert mheber24 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179839794 This amazing project focused on crafting a high end invitation for SCAD FASH, the Museum of Fashion and Film. The exhibit highlighted the works of legendary fashion designer Guo Pei. Channeling the spirit of the Blue and Porcelain dress was a delight and conceptualizing a slow unraveling audience interaction brought it to the next level. Although it was challenging in the production room (many fingers were pricked and a few

blue ink cartridges were sacrificed), it made the final result even more satisfying!

]]> 2022-05-11 17:30:30 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179839794 Calluna Type Specimen https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179851510 Calluna is a serif typeface designed by Dutch designer Jos Buivenga and released in 2009 through the exljbris font foundry. I think Calluna has interesting characteristics that set it apart from other serif fonts, such as the slope of the serifs on the descenders of the p and q. The typeface is chunky and assertive, with exaggerated serifs. The precise lines of this serif make it a modern alternative to other old-style types. Calluna combines the charm of classic design with the clean-cut appeal of modernism. This specimen book takes a closer look at Calluna and places an emphasis on its unique characteristics.]]> 2022-05-11 17:37:34 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179851510 Revolt Magazine Cover rnadol20 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179855436 Revolt magazine is a social justice magazine. I designed the logotype, collage, and layout for this magazine’s cover and the feature article which speaks about rape culture. Each element in the collage on the cover is meant to represent the trials women face in society and the soft strength that women carry with themselves everyday despite these challenges.]]> 2022-05-11 17:39:59 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179855436 The Timekeepers sonalimestri123 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179865003 The concept was created for Nima SandMuseum located in Japan. The purpose was to create a highly artistic and modernized yet aesthetic poster that speaks about the evolution of timekeepers. In addition, it brings the knowledge and impact of hourglass techniques to the audience.

This series of posters aspires to emphasize the magnificence & evolution of timekeepers. This composition of posters is an exclusive representation of me as an Art Director. The typeface, layout, photography, photo editing, and choice of bilingual type designing are made by myself.

More about Project: https://www.behance.net/gallery/115906371/The-Evolution-of-Timekeepers]]> 2022-05-11 17:46:07 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179865003 RE Sustainability Branding and Campaign rnadol20 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179865945 RE (pronounced aR-EE) is a slow fashion brand that I conceptualized and created from beginning to end.

RE is targeting the largest supporters of fast fashion, late millennials, and early gen-z females. The brand is built off of the idea of taking our garbage and pollution and repurposing them into something new and pure. Thus, all of the graphic elements in the RE brand are natural shapes and patterns found in the trash that we leave lying in the streets.

The ad campaign for RE is meant to make slow fashion and caring for your clothes trendy (thus successfully reaching the target audience) through the use of free merch, a repeated call to action, and social media tactics to build and maintain a relationship with the consumers.

This project holds a very special place in my heart and I hope to transform it into a real company someday.

]]> 2022-05-11 17:46:40 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179865945 Lyft Local App: Small Business Crisis sonalimestri123 https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179888675 “Proposing an Interface design that is a new platform of the Lyft company app. That functions dynamically as a cultural connector in a small community, informing users of the latest community news, including special deals, service availabilities, collaboration opportunities, events, and support small business owners.”

The design strategy is based on empathy, emotion, and spirit towards the Local Community.

Target Audience: The target audience would be community enthusiasts and local tourists who prefer to experience the neighborhood’s lifestyle rather than visit tourist attractions.

Process and Insights: https://www.sonalimestri.com/work/small-business-crisis-making-connection

]]> 2022-05-11 18:00:43 UTC https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179888675 Yiyao Xia_ Kit Of Enjoying Sex For Couples https://padlet.com/sameckersley/GRDS_GDVX_Grad_Competition/wish/2179932756 SpiceUp is designed for 19-25 years old Chinese young people and contains a guide for couples, a package for women’s vibration, and a card game for starting sex conversations.

Problem

• Sex is related to negative things in China

• How to enjoy sex (Couples)

• How to express desires (Girls)

Project goal

It helps Chinese young people to experience the positivity of sex, enjoy sex and communicate with partners what they want in sex.