PRIME by Alexander Scanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw en-us 2024-04-11 05:41:31 UTC 2024-04-11 06:00:43 UTC hello@padlet.com WWE ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950609916 "Not only is Prime Hydration WWE’s first-ever hydration partner, but it will be the first partner to ever appear on the center of the WWE ring.


While the length and financial terms of the deal were not disclosed, it is said to be the largest sponsorship deal in WWE history."


]]> 2024-04-11 05:44:24 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950609916 WWE pt. 3 ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950611816 Streamer IShowSpeed appears on WWE in Prime outfit, dropkicked by popular wrestler Randy Orton

]]> 2024-04-11 05:46:00 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950611816 Logan Paul and KSI as public figures https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950612087

  • strong YouTube and social media presence

  • have previously engaged in a really popular boxing match.

  • both athletes

  • considering how athletes' product promotion appears to younger children- enforces ideas of success, masculinity, health, popularity

    • ]]>     2024-04-11 05:46:16 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950612087     WWE pt. 2 ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950614426 Logan Paul's Prime Hydration is the first brand partner to have its logo featured on a WWE mat

    ]]>     2024-04-11 05:48:20 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950614426     Sponsorships/brand deals with other athletes https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950614789

  • helped spread the product

  • targeted audience: male, young, inspired by athletes

    • ]]>     2024-04-11 05:48:40 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950614789     https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950614915 Prime is associated with a number of significant sporting teams including Arsenal, the LA Lakers, FC Barcelona as well as sporting institutions such as WWE and UFC. This association with legitimate sporting teams and codes further influences Prime's core audience, young boys, who are likely to be existing fans of these sports

    ]]>     2024-04-11 05:48:49 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950614915     Packaging/Distribution ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950615590 Also appear in Can form alongside Bottle form

    ]]>     2024-04-11 05:49:24 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950615590     https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950615777

  • Footage of children running and diving to get the drink

  • 39 million subscribers between them on their main channels.

  • YouTube sense of community. Feeling like KSI and Logan are their friends, recommending a drink to them

  • Inviting other YouTube creators to sample the drink to their audience, including people with mass audiences such as Mr Beast


    • ]]>     2024-04-11 05:49:33 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950615777     Different available flavours and colours https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950616398

  • big letters- attract attention

  • word 'prime' has positive connotations of superiority and 'winning'

  • makes the product more appealing

  • almost gives the impression that they are 'collectible' and that each one is unique

    • ]]>     2024-04-11 05:49:59 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950616398     Celebrity endorsement(???) ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950617668 All press is good press!

    ]]>     2024-04-11 05:51:02 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950617668     https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950618290 'Overhear: The product is bought NOT through paid media channels like IG (post an ad, watch it run) but rather through some means of hearing about the product, either virally or digitally. Kids who bought Prime Hydration heard about it on social channels, saw their friends drink it at school – or even watched a Logan Paul influencer-laden video.'

    ]]>     2024-04-11 05:51:34 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950618290     Expanding to different countries ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950619110 2024-04-11 05:52:13 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950619110 Controversy https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950620710

  • 'moral panic'

  • parents worrying about the product because the influencers promoting them have been associated with problematic videos.

  • parents worrying about the caffeine content

    • ]]>     2024-04-11 05:53:48 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950620710     Banning Prime in Schools ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950620773 All press is good press, once again

    ]]>     2024-04-11 05:53:53 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950620773     On controversy ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950621552 2024-04-11 05:54:32 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950621552 https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950622294 Due to its popularity, especially when it was first released, scarcity was a major feature of the product, increasing its value

    ]]>     2024-04-11 05:55:13 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950622294     Connected to the image of a male adolescent https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950622766

  • memes began aligning the product with a particular demographic- young, adolescent boys.

  • this strengthened the product's relationship to that group's social identity

  • perhaps this put pressure on other children to purchase the drinks to align to that image

    • ]]>     2024-04-11 05:55:37 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950622766     https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950622841

  • Fear of missing out

  • Curiosity

  • Drip-fed the supply to ensure interest remained and a bigger demand was created.

    • ]]>     2024-04-11 05:55:43 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950622841     ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950624294 2024-04-11 05:56:49 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950624294 https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950627170

  • product differentiation (sugar free, vegan)

  • Influencer marketing

  • Free samples at select locations

  • Affordable pricing


    • ]]>     2024-04-11 05:59:05 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950627170     "Promotion" ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950628549 Trend inspires others to make content around the product for publicity, in a sense giving free promotion???

    ]]>     2024-04-11 06:00:00 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950628549     Different flavours/variants ajscanlon https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950629697 Added collector aspect etc

    ]]>     2024-04-11 06:00:43 UTC https://padlet.com/ajscanlon/tj51vkzrq04aldqw/wish/2950629697