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}  Istikomah, I., Saputra, G.W. and Yusuf, M., 2022. Marketing Mix Strategy and Financial

}  Capabilities in Improving Sharia Stock Investment. Journal of Applied Management and

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}  http://download.garuda.kemdikbud.go.id/article.php?article=3384589&val=29674&title=Mar

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}   

The Gibbs reflective Cycle was developed by Graham Gibbs in 1988 to provide structure to learning from the experience (Adeana, Febriani, and Syafryadin, 2020). It helps in providing a framework for examining the experience, and provide its cyclic nature lends itself especially well to repeated experience, permit to plan and learn from the things that either go well or not go effectively. This reflection model covers the six areas such as description, evaluation, feelings, conclusion, and analysis and action plan.

Description

In this module Introduction of Marketing, I learn about the concept of marketing with the example of Volkswagen Company. In this module role and function of marketing in aspects of the business are discussed. The marketing mix represents a set of marketing tools which help in achieving the goals of marketing in a specific marketplace. During the development of the poster on marketing mix on Canva, I learned about the 4P of marketing mix aspects such as price, place, product, and promotion. In this, I learn about the 4P of VW Company. During the development of info-graphics 1 and 2. I learned about the importance of sustainable marketing and corporate social responsibility. This CSR Pyramid represents the four aspects such as legal responsibilities, economic responsibilities, ethical responsibilities, and philanthropic responsibilities.

Feeling

Before this module, I did not know how marketing plays its role in the business. Learning in this module helps improve my knowledge regarding the marketing mix, sustainability aspects, and CSR. The development of effective marketing strategies helps in providing growth and development of a company. During the development of the Poster on sustainability and CSR related to Volkswagen, I did deep research on this which provides effective information on these aspects.

Evaluation

During the development of infographics, PPT, related to marketing was good and working in an effective way. These all factors help to improve my knowledge and I can effectively utilize it in professional development.

Analysis

In this, I learnt about Padlet. In which I upload the history of the company, infographic 1 and infographic 2, and references. This aspect helps in providing the importance of marketing related to Volkswagen. The main aim of this represents the aspect of marketing mix, corporate social responsibility, and sustainability in Volkswagen Company.

Conclusion

In this, I started to develop my creativity of the two infographics on the marketing mix and sustainable marketing of Volkswagen. The marketing mix aspect represents a set of marketing tools which is used by Volkswagen to achieve the objectives and goals of the company. In this, I learned about the importance of the 4P of marketing mix for achieving goals and objectives. The sustainable market represents a system where activities of trading or service and goods exchange take place by considering aspects such as sustainable, ethical and environment friendly.

Action Plan

After the development of infographics 1 and 2, I faced problems regarding creating infographics on Canva because I used this platform for the first time. In future for the development of effective infographics, I need to learn about Canva. For effective implementation of infographics, and PPT on Padlet I faced a problem because lack of knowledge and it was time-consuming. In future, I need to improve my technical knowledge.

The only issue I have is your background colour but it is just a little thing.

Your analysis of customer-oriented marketing strategy through the marketing mix and situational analysis, including SWOT analysis and PESTLE is well structured and visually appealing. You have identified Volkswagen's present position and possible growth areas by looking at both internal and external factors.

Each element of the marketing mix infographic (product, price, place, promotion) and sustainability infographic is separate, which makes it easier to understand the information.

Your plan to improve your infographic skills using Canva is a proactive step. However, I suggest implementing the SMART goal in your action plan for more effectiveness.