Explanation: The way a market is set up how many buyers and sellers there are, and how they compete.

Example: The car parts industry has only a few big suppliers, which shows an oligopoly market structure.

Example: A steel company selling materials to a car manufacturer is an example of B2B.

Example: Our value proposition is that our software saves companies time and money.

Example: The buying center included engineers, finance staff, and managers who all helped choose the new machine.

Example: Through KAM, the supplier built a long term relationship with its biggest client.

Example: The sales funnel starts with many possible leads, but only a few end up buying

Example: The supplier’s after sales service included training and free repairs for one year.

Example: The company used CRM software to track customer needs and improve sales.

Example in a sentence: The scaffolding technique helped me learn B2B terms by first listing them, then explaining, and finally using them in sentences.