Price / fare

Speed of arrival (waiting time)

Driver reliability & safety

Comfort & cleanliness of the vehicle

App usability

Availability at any time

Payment options (cash, e-wallet, card)

Type of Innovation: Business Model & Process Innovation

It transformed traditional transportation by using online booking, real-time tracking, and dynamic pricing.

It also introduced cashless payments, ecosystem services (GrabFood, GrabExpress).

It can also be categorized as:

Incremental + Disruptive Innovation

Incremental because it improves transportation efficiency using apps.

Disruptive because it replaced traditional taxis and ojek pangkalan.

Hydration — keeps lips moisturized for long periods.

Texture — non-sticky, smooth application.

Ingredients — clean, safe, effective ingredients (peptides, shea butter, cupuaçu).

Scent/flavor options — pleasant but not overpowering.

Packaging — hygienic, easy to apply, travel-friendly.

Price — affordable compared to premium competitors.

Long-lasting effect — reduces dryness and cracking over time.

Brand when choosing a ride-hailing service and are willing to use:

Gojek

Maxim

Inept Set (Brands you reject / had bad experience with)

Brands you do not want to use, even if available:

For example: InDrive (if you dislike bargaining system or had safety concerns)

Inert Set (Brands you know but don’t consider much)

Brands you are aware of but feel neutral about:

Bluebird app (MyBluebird)

Anterin