Product info:

a. We choose this product because this canned coffee is combined with chocolate and mint flavours to create a unique taste. This coffee is made using 100% Arabica coffee beans to enhance coffee aroma and quality.

b. Our ad objective is to build and strengthen ZUS’ brand identity as a unique coffee brand in the RTD market, while reinforcing ZUS as a coffee brand, with modern, lifestyle-focused positioning. This will be achieved through creative digital campaigns on Tiktok and Instagram, influencer collaborations, and visually engaging content that is trendy and highlights the elements of the canned drink. Additionally, campus pop-up booths and sampling events will allow consumers to directly experience the product, strengthening ZUS’ positioning as both a real coffee brand and an innovation lifestyle choice.

Our competitor- Wonda Mocha’s target is diverse, they are not limited to one community only, and their mocha products are a common flavor.

c. Our strategy is to target the new market which is Gen Z, mainly college and university students. As students are usually fatigued and tired from studies, we can promote this product as a solution to help their problems such as giving them energy from the caffeine, feeling refreshed from the chocolate minty flavour, and de-stress by enjoying every sip.

d. Refresh Your Mind, Power Your Grind

This highlights how ZUS Expresso Minty Mocha does more than just providing energy. With its unique blend of espresso, chocolate and mint, it delivers a cool, refreshing boost that helps clear the mind while keeping you energised. Designed for busy students, it’s the perfect companion to stay focused, productive, and refreshed throughout the day.

Ad Objective :

• Ensure F&N Seasons becomes a staple brand for beverages amongst Malaysians

• Increase brand awareness and top-of-mind recall among Gen Z consumers

• Increase F&N Seasons social media presence within Malaysians

• Fulfill the demand of Malaysian consumers who are looking for a drink with a smooth and creamy texture

• Strengthen emotional engagement with consumers whilst addressing brand homogenity

Strategy :

• Engage with audience on social media through posts/stories/reels.

• Run roadshows in Colleges/Universities in Malaysia to raise the brand awareness among Gen Z

• Explore new uses of the drink via cooking or baking

• Show benefit of the drink to attract health-concious consumers niche (Secondary Audience)

• Position the drink as a substitute to sugary drinks

• Collaborate with influencers/celebrities to widen brand promotion

Big Idea : Tastily Malaysia, Specially Yours

Why we choose this product?: because it is a sparkling prebiotic soda, that is low in sugar, high in fibre and ,and made from natural ingredients.

Problem statments : many people still see soda unhealthy, too sugary, sugar gulp is still a new brand with low awareness.

Ad obj:

to increase awareness and trial.

• reposition super gulp as a everyday hydration drink that goes beyond that water supporting guard health.

STRATEGY : turn super gulp into a social feel good ritual. Experimental Ads, campus activations (gulp station at universities) .

Big idea : Gu!p together !!

as a social, feel good ritual here friends "gulp together" to boost both mood and gut health, turning

b.To change the perception that UHT milk is “less fresh” or lower quality compared to fresh milk.

c.Reposition Farm Fresh UHT milk as a “fresh-tasting, everyday premium milk” that fits Gen Z lifestyles.

d.“Sorry, we’re just fresher.”

We chose Drinho Sparkling Tea Zero because it is a newly launched beverage in the Malaysian market with strong growth potential. As a product positioned between traditional tea and modern sparkling drinks, it offers a unique combination that aligns with current consumer trends, especially among younger audiences.

The product is still relatively new and not widely recognised, which provides an opportunity to improve its brand awareness through creative advertising. It also reflects a growing demand for healthier beverage alternatives, making it relevant to today’s health-conscious consumers.

B. The objective is to increase brand awareness and position Drinho Sparkling Tea Zero as a unique and enjoyable healthy drink. The main problem is low awareness and weak differentiation in a competitive market.

As Drinho Sparkling Tea Zero is not so familiar in Malaysia Market so, it has to increase the product visibility, such as print ads on vending machines.

C. The strategy is to position the product as a balanced lifestyle drink that offers both health and enjoyment. Instead of promoting the benefits such as "zero sugar", we'll focus on emotional and lifestyle positioning, highlighting how the product fits into daily life. Besides, the strategy will emphasise the product's unique combination of sparkling water and tea, presenting it as a new and different drinking experience rather than just another flavoured beverage.

D. Your Everyday Healthy Refreshment. The big idea shows that this drink can be enjoyed every day. It combines sparkling water with tea, zero sugar, calories and colouring, allowing consumers to enjoy the drink without worry about health issues.