How could this have happened? Simple: your phone is a Samsung Galaxy Note 7 -- and it's one of over a hundred that have spontaneously burst into flames.

After 35 reported incidents of overheating smartphones worldwide, Samsung made the unprecedented decision to recall every single one of the Galaxy Note 7 smartphones sold. That's said to be1 million of the 2.5 million that were manufactured. (Since the recall was first announced, the number of explosive Note 7s has nearly quadrupled.)

Samsung is a huge, multinational company with products, programs, and services across many market segments. It rolled out the Galaxy Note 7 with much hype and fanfare, only to quickly find out it had a problem. Some of the phones caught fire or exploded. That was not the sizzling type of launch it was seeking. Early on it thought it was a simple issue of a battery vendors which delivered an inferior product. Simple fix, right? Not so, because the replacement phones with the new battery had the same problem. It was then made clear that Samsung didn’t know the root of the problem.

With consumers, airlines and regulators all engaged, Samsung had a choice: Continue to try to find out what’s wrong, perhaps by troubleshooting and risk issuing recall after recall? Or, does it step up and decide that the cost of trying to save the Note 7 is not worth risking the entire Samsung brand? It took the second road.

Clearly, Samsung had a lot of investment in this product. The timing couldn’t have been better for its rival, Google, (not Apple in my opinion) which was fresh off the launch of its new Pixel phones. Since the Pixel phones and Samsung’s Note 7 run the same operating system, some believe that the Pixel is the biggest beneficiary of the Note 7’s demise. This was not an easy decision for Samsung, but I think it made it fairly quickly, based on how these things go.

Moving forward, Samsung will undoubtedly focus on quality control throughout its supply chain and at every step of the product development cycle. These steps will make up key message points in its branding and public statements in the future. It will stay away from the safety issue and focus on the process improvement and quality control issue.

Of these 26 reports, Samsung only actually received 12 handsets, none of which were faulty. In a further seven of the cases, Samsung was not able to reach the supposed victim. And the remaining seven alleged customers either cancelled the complaint, or purported to have thrown their handset away.

Here’s a breakdown of false reports by country:

The pen itself has a slightly smaller 0.7mm tip, which makes writing feel more natural, and Samsung says it also has improved pressure sensitivity. The stylus is also IP68-rated, so you can take it under up to a meter of water for 30 minutes alongside the Galaxy Note 7 in case you wanted to do some sketching at the pool.

So the Note 7 packs a fingerprint scanner and an iris scanner, and Samsung says both can be used interchangeably. You’ll be able to authenticate Samsung Pay purchases with the iris scanner, the company says, and developers will be able to optimize their apps to use the iris scanner, though that may take a while.