Group 4 (09.05.2022) by NPD Skills 2022 https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw INSTRUCTIONS: JUST CLICK ON + AND WORK AT THE TIME ON YOUR PERSONA... JUST WRITE IN OR YOU CAN ALSO ADD IMAGES, LINKS, TEXT, ETC. en-us 2022-05-04 13:42:49 UTC 2022-05-09 07:35:55 UTC hello@padlet.com https://padlet.net/icons/png/1f60a.png Persona Exercise kamilaochedalska https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2169933508 2022-05-04 13:42:49 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2169933508 Case Study: New Food Ingredient “GOODY” kamilaochedalska https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2169933509 2022-05-04 13:42:49 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2169933509 Persona Instructions kamilaochedalska https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2169933511 - Read the “GOODY” case (5 min)
- Imagine the user of the a new food ingredient “GOODY”    
- Create your “real” persona (25 min)
   Describe:
- Personal characteristics - What type of person he/she is… (e.g. on a diet, stressed)
- Needs, motivations, goals – Why does he/she needs this product? (e.g. convenience)
- Feelings – How does she/he feels about this product? (e.g. excited, guilty)
- Key feature(s) of the product, developers need to consider in connection to persona? 
- Quote a persona, e.g. What he/she thinks about the product or why she/he needs it?
- Situations - When would he/she use the product?
]]> 2022-05-04 13:42:49 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2169933511 Age 36 https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175229079 2022-05-09 07:17:48 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175229079 Name: Regina https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175229456 2022-05-09 07:18:04 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175229456 Female https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175229762 2022-05-09 07:18:17 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175229762 HR manager https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175230100 2022-05-09 07:18:32 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175230100 Single https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175230515 But looking for someone]]> 2022-05-09 07:18:52 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175230515 Lifestyle https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175234697
Busy schedule (intense work, no time)
Stressed
Having no time to eat properly
Moderately active (gym, running regularly)]]> 2022-05-09 07:21:43 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175234697 MOTIVATION, NEEDS, GOALS https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175236337
1. She feels guilty for not having time to eat properly (due to her busy lifestyle), so she sees an opportunity to change that 2. She is well informed about lifestyle tips (recent trends and challenges)
3. Wants to change her lifestyle and improve her well-being and health
4. Regina heard about the product from influencers promoting a healthy lifestyle]]> 2022-05-09 07:23:02 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175236337 PRODUCT https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175240677 A GOODY COOKIE]]> 2022-05-09 07:26:05 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175240677 KEY FEATURES OF THE PRODUCT AND SITUATIONS FOR USE https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175249696 As a snack (morning, afternoon, during breaks)
- The company is currently offering unhealthy snacks
- Substitution of unhealthy snacks with a GOODY COOKIE (a healthy alternative)
- Regina could share the product with her colleagues and "promote" it
- Multiple packaging options (family package with individual packages inside, individual portions)
- cookies can be consumed together with coffee or with fruit juice, and it could be useful for the display of the product in the shop...



]]> 2022-05-09 07:32:46 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175249696 BITTER TASTE https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175254792 1. added natural sweetenrers
2. added dried frutis]]> 2022-05-09 07:35:05 UTC https://padlet.com/kamilaochedalska/tfya8by1jejd9tfw/wish/2175254792