In an increasingly digital and interconnected environment, data privacy — also known as information privacy — has become a central topic in discussions about technology, security, and individual rights. This concept refers to the right of each person to control their own personal data, deciding how this information is collected, stored, used, and shared by public and private organizations.

Companies, in turn, deal with a large amount of sensitive data on a daily basis, such as email addresses, biometric information, and credit card numbers. Therefore, ensuring data privacy means not only complying with legal requirements, such as those established by the General Data Protection Regulation (GDPR), but also adopting responsible practices, such as obtaining consent, applying security measures, and offering transparency and control to users.