12ASP The Science behind Marketing by Marie IAT https://padlet.com/marieiat2012/tef0zx9zx3s54097 Our classwork and notes en-us 2021-01-20 05:15:23 UTC 2026-02-03 04:08:17 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png marieiat2012 https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104200476 2021-01-20 05:18:35 UTC https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104200476 Tasks marieiat2012 https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104208876 1. Find a definition of Neuro-marketing.
2. Research how brands use psychology to manipulate consumers.
3. Add an example - Something that influenced you to buy or love a brand.
4. Find advertisements that stand out to you as using neuro-marketing tricks.
5. Write a paragraph about the ethics of this situation.]]> 2021-01-20 05:23:21 UTC https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104208876 Tasks marieiat2012 https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104215533 1. Find a definition of Neuro-marketing.
2. Research how brands use psychology to manipulate consumers.
3. Add an example - Something that influenced you to buy or love a brand.
4. Find advertisements that stand out to you as using neuro-marketing tricks.
5. Write a paragraph about the ethics of this situation.]]> 2021-01-20 05:27:26 UTC https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104215533 Tasks marieiat2012 https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104215811 1. Find a definition of Neuro-marketing.
2. Research how brands use psychology to manipulate consumers.
3. Add an example - Something that influenced you to buy or love a brand.
4. Find advertisements that stand out to you as using neuro-marketing tricks.
5. Write a paragraph about the ethics of this situation.]]> 2021-01-20 05:27:36 UTC https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104215811 Answers https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104401826 1- Studying the brain in order to predict consumers reaction to marketing strategy.

2- Being consistent with marketing, advertisement and brand concepts helps to build emotional connections that add trust and loyalty to the customer. As well as implementing emotional ideas.

3- Apple AirPods advertisements 

4- AirPod ads that convince us that we’ll have a better social life and lifestyle.
A facial cream ad that gives the illusion of a prettier, healthier skin.

5- Marketers believe that neuro-marketing is ethical as its used within limits just to gain consumers interest and since marketing in general is supposed to influnce consumers but on ther other hand some consumers believe that it is considered manipulation and believe it is unethical

]]> 2021-01-20 06:57:24 UTC https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104401826 1. Neuro-marketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli. https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104404226 2. Brands use 5 main techniques: running emotional ideas, highlight your flaws, reposition your competition, promote exclusivity and introduce fear, uncertainty and doubt.

3. Burberry bag advertisement

4. Using the color red that grabs attention  in Coca Cola ads, Zain ads (containing good music and celebrities)

5. Most brands which use neuro-marketing work in an ethical way, they don't have the intentions of promoting bad or illegal products, therefore not harming their consumers. It also depends on the understanding of consumers, since different people will certainly view advertisements differently. ]]> 2021-01-20 06:58:21 UTC https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104404226 https://padlet.com/marieiat2012/tef0zx9zx3s54097/wish/1104415617 1.the measurement of physiological and neural signals to gain insight into customers' motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas
2. Brands usually take an advantage of the consumers’ psychology to attract them to purchase their products. For example, trying to achieve it with advertising that elicits a positive emotional impact, packaging products with fancy colorful wrappers that is definitely attracting.
3.(makeup products) the colors, free samples 
4.Featuring the words, pictures, videos and graphics as well as sound thrills in Apple’s advertisements grabs attention (IPhone 12 ad)
5.In the video, the man explained the ethics and morals that advertising/marketing should follow. These are honesty, understanding and social awareness and explained the importance of these morals.

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