Media Planning: Basic Terminology by Esaline Marie Spykerman https://padlet.com/esalinems/com2105basicterminology Establishing a Media Framework: Paid, Owned and Earned Media en-us 2017-09-07 08:00:58 UTC 2023-03-27 16:15:22 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Optimplaces.png esalinems https://padlet.com/esalinems/com2105basicterminology/wish/185747157 Knorr's Love at first taste campaign: Media Framework

Paid media: Facebook, YouTube (content film), Playbuzz and Tastemade (recipe videos)
Owned media: Knorr's website (flavour profiler), Twitter. Facebook.
Earned media: Facebook, Twitter, Snapchat


]]> 2017-09-08 02:41:37 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185747157 McDonald's Prosperity - Twister Fries j16020556 https://padlet.com/esalinems/com2105basicterminology/wish/185753690 http://www.kancilawards.com/winners/2252
Paid Media: Facebook, Instagram, Youtube
Owned Media: Mc Donald's Website , Youtube Channel, Facebook, Twitter, Instagram
Earned Media: Facebook, Twitter, Instagram ]]> 2017-09-08 03:45:17 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185753690 Petronas- Rubber Boy: Media Framework gg_971209 https://padlet.com/esalinems/com2105basicterminology/wish/185753755 Paid Media: YouTube(Petronas Official)https://www.youtube.com/watch?v=r9i08erqdpY,
Facebook(Petroliam Nasional Brand)
Owned Media: YouTube (Petronas Official), Official Petronas Facebook, Petronas Official Website
Earned Media: YouTube, Facebook, Reservoir Production Facebook ]]> 2017-09-08 03:45:51 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185753755 Campaign : Boiled Water Is not enough joycelyn98 https://padlet.com/esalinems/com2105basicterminology/wish/185753789 Paid media : Facebook , Coway website , YouTube 
Owned media : Facebook , Website , YouTube , Twitter 
Earned media : Facebook , Twitter

]]> 2017-09-08 03:46:09 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185753789 WHATEVER IT TAKES darrylchuah https://padlet.com/esalinems/com2105basicterminology/wish/185753873 Paid: Facebook
Owned: 11street website, Facebook, Twitter, Instagram
Earned: Youtube (Zizan Razak and Elizabeth Tan)
(http://www.11street.my/)]]> 2017-09-08 03:46:49 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185753873 #3bitechallenge. http://www.kancilawards.com/winners/2047 yuenyu98 https://padlet.com/esalinems/com2105basicterminology/wish/185753901 Paid media : Facebook ads, YouTube Ads
Owned media : McDonald website (www.mcdonalds.com.my), McDonald's Facebook page 
Earned Media : Target Audiences' FB Live, Target Audiences' YouTube channel]]> 2017-09-08 03:46:59 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185753901 Whatever it takes jx0071 https://padlet.com/esalinems/com2105basicterminology/wish/185754067 http://www.kancilawards.com/winners/2279
Paid media: Facebook, Youtube, Astro, MPTV
Owned media: www.11street.my
Earned media: Elizabeth Tan, Zizan Razak]]> 2017-09-08 03:48:40 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754067 Blonde Roast kienxing0520 https://padlet.com/esalinems/com2105basicterminology/wish/185754155 https://www.starbucks.com/coffee/blonde
Paid: Facebook, Twitter.
Owned: Starbucks' website, Facebook, Twitter.
Earned: Facebook, Twitter.]]> 2017-09-08 03:49:32 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754155 Mudah.my: HOEEKI - TREADMILL ewchung2013 https://padlet.com/esalinems/com2105basicterminology/wish/185754280 Video: http://www.kancilawards.com/winners/2055

Paid Media: Facebook, YouTube
Owned Media: Mudah.my, Facebook
Earned Media: Facebook, YouTube 
]]> 2017-09-08 03:50:35 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754280 Carlsberg beer taster jaycewan https://padlet.com/esalinems/com2105basicterminology/wish/185754345 Paid : facebook, jobstreet, LinkedIn , the strait times, twitter , fhm,
the sun,  yahoo , the star, edge

Owned : facebook, twitter, probablythebest.com.my

Earned : facebook, the star, hype , twitter


https://youtu.be/4lx5z0kJAUQ

http://www.kancilawards.com/winners/2276]]> 2017-09-08 03:51:20 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754345 Siber-Turahim jiaweijw1995 https://padlet.com/esalinems/com2105basicterminology/wish/185754348 Paid media : Facebook, Youtube
Owned media : youtube channel
Earned media : ]]> 2017-09-08 03:51:22 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754348 Petronas : Rubber Boy (Framework) j15019644 https://padlet.com/esalinems/com2105basicterminology/wish/185754356 http://www.kancilawards.com/winners/2274
Paid Media :  Youtube, Facebook, Astro Awani
Owned Media : Petronas website, Facebook, Youtube.
Earned Media : Facebook, Youtube, Thedrum website.

]]> 2017-09-08 03:51:29 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754356 Mudah.my mitralinii https://padlet.com/esalinems/com2105basicterminology/wish/185754456 Paid: Facebook Page
Owned: Mudah.my's website, Facebook page
Earned:
Facebook Page
https://m.facebook.com/mudah.my/ ]]> 2017-09-08 03:52:37 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754456 Beer Taster mohanagunasegeran https://padlet.com/esalinems/com2105basicterminology/wish/185754482 Paid : Facebook
Owned : Facebook, probablythebest.com.my
Earned : Facebook, Hype

http://www.kancilawards.com/winners/2276]]> 2017-09-08 03:52:51 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754482 Mak Kata by Dutch Lady: Media Framework qianrou1998 https://padlet.com/esalinems/com2105basicterminology/wish/185754601 Paid Media: Facebook Scha Alyahya, Mia Sara Nasuah
Owned Media: Facebook, youtube
Earned Media: The Star, Facebook]]> 2017-09-08 03:53:43 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754601 Petronas- I Am Muniandy youwiinsanpedro https://padlet.com/esalinems/com2105basicterminology/wish/185754705 Paid : Astro commercial. YouTube ads. 
Owned : Website. Facebook page. Posted on YouTube page
Earned : story on Malaysia Digest. Blog post on Places and Foods. News Article on Mumbrella Asia
 ]]> 2017-09-08 03:54:32 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754705 OLD SPICE (The man the man could smell like) j15018983 https://padlet.com/esalinems/com2105basicterminology/wish/185754893
Paid Media: wedsite https://oldspice.com/en

Owned Media: Social Media https://www.facebook.com/OldSpice/

Earned Media: Youtube ]]> 2017-09-08 03:56:31 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185754893 Urban Hero jnavyind https://padlet.com/esalinems/com2105basicterminology/wish/185755207 Paid: YouTube, Facebook
Owned: https://toyota.com.my/ , Facebook, Twitter, Instagram, YouTube
Earned: Faceb]]> 2017-09-08 04:00:00 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185755207 Metlife Hong Kong: My Daddy is a Liar startrooperjoshua https://padlet.com/esalinems/com2105basicterminology/wish/185755504 Paid: Youtube, Facebook
Owned: Website (official), Facebook page, Youtube channel
Earned: Adweek, Facebook, Pinteres, Rachfeed

Video: https://www.youtube.com/watch?v=3bdm4NBYxII

]]> 2017-09-08 04:02:53 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185755504 Rubber Boy danieleu98 https://padlet.com/esalinems/com2105basicterminology/wish/185755558 Paid: Facebook, YouTube
Owned: Facebook, Petronas 
Earned: Facebook, Leo Brunett Malaysia

http://www.kancilawards.com/winners/2274]]> 2017-09-08 04:03:19 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185755558 Chong Hui Wen (j16020396) #stopnurserycrime https://padlet.com/esalinems/com2105basicterminology/wish/185755786 Paid: None. This campaign is specifically designed to earn awareness and social conversation through owned and earned media only. It sparked conversations from government agencies, law enforcement officers, and NGOs with zero media spend.

Owned: Website
https://www.stopnurserycrimes.com

Earned: Newspapers (http://www.thestar.com.my/news/nation/2016/07/22/break-the-taboo-on-keeping-silent-to-hide-shame/)
Facebook (https://m.facebook.com/story.php?story_fbid=1251755991509852&id=133601893325273)
Other website
(https://asklegal.my/p/stopping-nursery-crimes)

]]> 2017-09-08 04:05:37 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185755786 Carlsberg Beer Taster xiaohong1314 https://padlet.com/esalinems/com2105basicterminology/wish/185756124 Paid: Facebook, twitter, YouTube, LinkedIn, Yahoo

Owned: Facebook, twitter, YouTube

Earned: Facebook, Twitter

YouTube: https://m.youtube.com/watch?v=J_gFaCr8NQw

Facebook page:
https://m.facebook.com/CarlsbergMY/?brand_redir=158294650998696

]]> 2017-09-08 04:08:42 UTC https://padlet.com/esalinems/com2105basicterminology/wish/185756124