SITI ZUBAIDAH BINTI SAID by syarifahsyiramunisiti

THE THREE PARADOXES OF GENERATION Y

syarifahshafie — 2014-05-08 03:40:13 UTC

1. Short-term focus, but equally committed-

syarifahshafie — 2014-05-08 03:42:52 UTC

Gen Y are fast movers. We know they will change jobs, and perhaps even entire careers, many times in their long working lives. This is a stark contrast with the ‘job for life’ career pattern of their Baby Boomer parents, and the HR leaders at my executive program. It also shows their desire for meaningful, stimulating work from day one, and their lack of interest in traditional career paths that promote slowly.

2. Tech savvy, but value face-to-face-

syarifahshafie — 2014-05-08 03:44:31 UTC

Gen Y is known for its intensive use of social media and virtual communication. For example, in the USA, this generation send and receive around 88 texts a day according to research by Pew, and 70% check their phones every hour. With these statistics in hand it’s easy to view this generation as happy to conduct their lives, both professional and private, exclusively through their phones, iPads and laptops. But PwC’s research tells us that Gen Y’s aptitude for electronic communication augments rather than replaces face-to-face interaction. Particularly when it comes to performance and career discussions where personal interactions are still the preferred method.

3. Require recognition, but not necessarily more trophies-

syarifahshafie — 2014-05-08 03:46:23 UTC

Time Magazine rather negatively dubs Gen Y the ‘trophy generation’ who, as a result of receiving too many participation trophies as children, have a sense of entitlement far beyond that of their older peers. It’s easy to see where this assumption comes from. Just look at games such as Call of Duty and World of Warcraft, which provide satisfying rewards for every action the player takes. So, it should come as no surprise that, according to a study cited by Time Magazine, 40% of Gen Y believes they should be promoted every two years, regardless of performance.

WHAT THE STRATEGIES TO HELP THEM?

syarifahshafie — 2014-05-08 03:48:47 UTC

So, what do organizations do about these paradoxes and how can they truly understand what drives their Gen Ys? PwC’s Next Gen report has a few recommendations, but one stands out to me as particularly important for this fast-moving, tech-savvy group: ‘Invest time, resources and energy to listen and stay connected with your people’. If there’s one thing we know for sure about this generation, it’s that they like to have their voices heard, and to feel empowered. Whether in the virtual or real world, perhaps the key to understanding this generation and knowing how to engage them is to simply listen to them.

“What is the greatest challenge facing Generation Y?” (Q & A)

syarifahshafie — 2014-05-08 03:51:50 UTC

QUESTION AND ANSWER SESSION

Have a look at our website to find out more.

syarifahshafie — 2014-05-08 03:53:35 UTC

http://www.forbes.com/sites/lyndagratton/2013/06/06/the-three-paradoxes-of-generation-y/

syarifahshafie — 2014-05-08 03:54:52 UTC

syarifahshafie — 2014-05-08 03:57:24 UTC

syarifahshafie — 2014-05-08 03:58:25 UTC

syarifahshafie — 2014-05-08 03:58:45 UTC

syarifahshafie — 2014-05-08 03:58:57 UTC

REFERENCE

syarifahshafie — 2014-05-08 04:00:54 UTC