• Who are our past clients that we haven’t re-engaged with?

• How can we create a nurturing sequence to stay top-of-mind with them?

• What referral incentives or follow-ups can we implement to encourage word-of-mouth recommendations?

2. What outreach strategies can we implement to proactively attract more keynote opportunities?

• Are there specific industries, associations, or event organizers we should target directly?

• What systems or tools (CRM, email campaigns, LinkedIn outreach) can help us track and automate our efforts?

• How can we position Hal as the go-to speaker for high-impact events?

3. What additional value can we offer to increase bookings and expand our opportunities?

• Can we package Hal’s keynote with workshops, coaching programs, or online follow-ups?

• Are there ways to customize the keynote to fit specific industries better?

• Should we offer discounted "repeat engagement" packages to past clients?

4. How can we leverage marketing and content to attract more inbound keynote inquiries?

• Are we effectively showcasing testimonials and past event highlights on our website and social media?

• What content (videos, blog posts, social proof) can we create to position Hal as a must-have speaker?

• Can we leverage the Miracle Morning brand further to attract aligned audiences?

5. What systems and processes do we need to scale keynote bookings efficiently?

• Do we have a consistent follow-up process for inquiries and leads?

• How can we track and measure our efforts to identify the most successful booking channels?

• Are we utilizing our current team effectively, or do we need additional support to scale?

By answering these questions, you'll gain clarity on the areas to focus on and the next actionable steps to increase keynote bookings effectively.

Or referral - introduction email from client or person who loves Hal.

Hal would be thrilled to make a promo video for you. This is where she also talks about the emails that can be written and the social media posts that are going to be made.

This is also the spot where Tiffany offers a prep call with Hal.

Questionaire - What is the questionnaire? https://form.jotform.com/242065042215141

Sends assets - multiple head shots, speaker reel, tech requirements, bio, introduction for whomever intros, links to the questionnaire, w-9 (https://www.dropbox.com/scl/fo/isfli0vxh421mtjv5subr/ADmAMjmTkM1cCNH-zapOziE?rlkey=rqemqx4kafao704rnoe5sgxvn&st=pfx7yi4j&dl=0)

Also, think about all the things that we have that are additional, books, app, movie, etc

How can I support you? I'm available anytime. Tiffany

Tiffany follows up with event organizers to gather feedback and thank them.

Any remaining balance is collected per contract terms.

1. Automate initial inquiries through a CRM (e.g., ActiveCampaign) for quicker response times.

2. Create an automated follow-up sequence post-event for upsell opportunities.

3. Develop a content funnel (emails, case studies, videos) to nurture warm leads.

4. Implement a lead referral program to encourage past clients to introduce Hal to their networks.

5. Increase outbound efforts to supplement the current inbound model and grow bookings faster.

Hal's really focused on spending quality time for his family, speaking fee has to be considered.

This has to do with the way docusign works

I'm ready to support you with whatever you need

Get outcomes, ease their minds, get them pumped

Anything you need?

Builds rapport with them by checking out their website or place that they're promoting Hal or the event

Re attach the Dropbox link with all the assets

Anything you need?

Builds rapport with them by checking out their website or place that they're promoting Hal or the event

Re attach the Dropbox link with all the assets

Ping you. Final invoice has been sent out.

Still waiting on questionnaire, or something specific

What to do, not do

What to wear

Etc

She's making him a resource not a demand.

He almost always do call backs to the message before him. Trys to do it early on. Nice transition.

Book signings

VIP lunches

Ask for recording (if she doesn't get it, she follows up in a month)

Soft offer to re book Hal

Google Doc -