Tesla & Panasonic by Yingcong Peng https://padlet.com/mirandapeng11/tc4b1ad4dnr997o0 en-us 2024-08-05 10:53:42 UTC 2024-08-05 11:21:32 UTC hello@padlet.com https://padlet.net/icons/8.0/png/1f3ce.png 1. Tesla was lucky to receive Panasonic’s support in 2009 and it is now an established and reputable organisation. Given that Tesla could choose cheaper manufacturers of 18650s for supply, why does it stick with Panasonic? How can Panasonic generate sufficient value for the relation with Tesla to continue? mirandapeng11 https://padlet.com/mirandapeng11/tc4b1ad4dnr997o0/wish/3067698068 2024-08-05 11:14:25 UTC https://padlet.com/mirandapeng11/tc4b1ad4dnr997o0/wish/3067698068 2. Examine Appendix A of Ulaga and Eggert (2006; p.134). Which of these elements (as per the operational measures) do you see in the case of Tesla and Panasonic? Order these from most to least important to Panasonic’s key supplier status based on your own thinking. mirandapeng11 https://padlet.com/mirandapeng11/tc4b1ad4dnr997o0/wish/3067698341 2024-08-05 11:15:07 UTC https://padlet.com/mirandapeng11/tc4b1ad4dnr997o0/wish/3067698341 3. What might happen if Tesla is able to innovate in battery technology without Panasonic’s help? mirandapeng11 https://padlet.com/mirandapeng11/tc4b1ad4dnr997o0/wish/3067698596 2024-08-05 11:15:46 UTC https://padlet.com/mirandapeng11/tc4b1ad4dnr997o0/wish/3067698596