https://padlet.com/Knowledge_Consulting_TD/tbexj1ntsxbciysl Segment your market, choose your Target, and create your Positioning Statement. en-us 2021-05-06 14:17:04 UTC 2023-04-19 07:44:55 UTC hello@padlet.com https://padlet.net/icons/png/1f468-1f469-1f467-1f466.png Knowledge_Consulting_TD https://padlet.com/Knowledge_Consulting_TD/tbexj1ntsxbciysl/wish/1498333906 Geographic: arabic speaking from visual impairment
Region: middle east(visual impairment who speaking arabic)
Country:middle east(visual impairment who speaking arabic)  
Population:  aware of technology
Climate: not applicable

Mada

Geographic: national and international market catering to the needs of PwD and reaching out to people with similar experiences
Population: Egypt and international market, at larger
Climate: N/A

Demographic:
Age: adult
Gender: males and  females
Nationality: MIDDLE EAST
Occupation: N/A
Income:

Psychographic:
Lifestyle: computer literate
Personality:
Values:
Interests:

Psychographic: people computer literate or pple with access to apps

Behavioral:
Brand Loyalty:
Benefits Sought:
User Status:
Occasion:
Readiness to Buy:

]]> 2021-05-06 14:22:27 UTC https://padlet.com/Knowledge_Consulting_TD/tbexj1ntsxbciysl/wish/1498333906 Knowledge_Consulting_TD https://padlet.com/Knowledge_Consulting_TD/tbexj1ntsxbciysl/wish/1498407854 Target: Mada targets: PwD, Caregivers and Service Providers (B2B)


Target: 1- VIMS OCR visual impair and low vision
2-VIMS OCR education association and public library and univeristy





]]> 2021-05-06 14:35:55 UTC https://padlet.com/Knowledge_Consulting_TD/tbexj1ntsxbciysl/wish/1498407854 Knowledge_Consulting_TD https://padlet.com/Knowledge_Consulting_TD/tbexj1ntsxbciysl/wish/1498417734 Positioning Mada
Positioning Statement: For People with Disability who need to connect with people of similar pains/experiences (or their families), Mada is a portal based platform offering accessibility services keen to embrace inclusion by helping PwD reach out to communities and/or find online products or services which is incomparable with any other Service Provider.

For Service Providers of PwD who are trying to reach out to potential customer base beyond Cairo region, Mada is a channel that will connect products and services to this market segment.


Positioning VIMS OCR
Positioning Statement: For blind and low vision who need to depend on themselves to access information (educational or employment or in life), VIMSOCR Is a mobile application that provide high accuracy for Arabic OCR and low price

For universities and public libraries who provide education services and knowledge more accessible, VIMSOCR Is desktop that provide high accuracy for Arabic OCR and low price







]]> 2021-05-06 14:37:42 UTC https://padlet.com/Knowledge_Consulting_TD/tbexj1ntsxbciysl/wish/1498417734