Unit 10 Market Research in Business by Molly Mahon https://padlet.com/molly_mahon/tb9hl3hwpug0 Assignment Help en-us 2017-11-06 15:52:23 UTC 2026-02-20 17:09:18 UTC hello@padlet.com Primary Research molly_mahon https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203949906 Primary research (field research) involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group. Secondaryresearch (desk research) involves gathering existing data that has already been produced.]]> 2017-11-06 15:54:43 UTC https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203949906 Secondary Research molly_mahon https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203950591 Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments. ... At other times, it may be the only research technique used.]]> 2017-11-06 15:55:45 UTC https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203950591 Qualitative Research molly_mahon https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203952070 Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.]]> 2017-11-06 15:57:49 UTC https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203952070 Quantitative molly_mahon https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203952641 Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.]]> 2017-11-06 15:58:30 UTC https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203952641 Triangulation molly_mahon https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203954037 Triangulation (social science) ... Triangulation is a powerful technique that facilitates validation of data through cross verification from two or more sources. In particular, it refers to the application and combination of several research methods in the study of the same phenomenon. To do with Qualitative Research ]]> 2017-11-06 16:00:27 UTC https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203954037 Qualitative Research vs Quantitative Research molly_mahon https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203955045 QUALITATIVE -
 Non statistical 
 E.g. Focus Group,  Observations, un-Structured Interviews
 Has a main focus on social issues
 Additionally focuses on opinions, motivations, reasons 
 Normally a small sample size 
]]> 2017-11-06 16:02:03 UTC https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203955045 Quantitative Research vs Qualitative Research molly_mahon https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203956421  Quantitative
Uses statistics
 E.g. Questionnaire, Structured Interview, Survey
 Generating numerical data into statistical into useable statistics 
 Large sample sizes to accommodate to a large amount of data 
]]> 2017-11-06 16:04:14 UTC https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203956421 Primary Research Examples molly_mahon https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203958055 ■Observation; 
■Experimentation;
■Surveys
–Face to face
–Email
–Telephone
■E-marketing research; 
■Focus groups;
■Panels; one for the consumer market, and the other for collecting business-to-business (B2B) purchasing information
■Field trials; 
■Piloting (Surveys or Product)
]]> 2017-11-06 16:06:44 UTC https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203958055 Factors that effect Primary Research molly_mahon https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203958982 –Fitness for purpose
–Cost 
–Accuracy 
–Time
–Validity
–Response rate 
]]> 2017-11-06 16:08:08 UTC https://padlet.com/molly_mahon/tb9hl3hwpug0/wish/203958982