Brainstorm Marketing Activities by Learn with NoveList

Start of lead gen activities:

2023-01-03 15:47:33 UTC

Get with Sales, find out who the hot leads are, esp VIP, get an inventory of who has what.

FOMO e-blast series, each focusing on a specific CC and including a quote from a customer on how/why that CC has benefitted them.

chaworth5 — 2023-01-03 15:48:05 UTC

Revisit & Refresh: Take a look at FY22 CC campaigns (I know there was one email that was very successful - can we update?)

2023-01-03 15:48:12 UTC

-- Create new campaign codes to track
-- Revisit CC Marketing Plan in asana

Martha Hickson blog post idea

2023-01-03 15:48:33 UTC

Martha Hickson is a librarian at a school in NJ who faced a rather nasty book challenge. She ended up winning the ALA Lemony Snicket award for fighting back and she said she used CC to help her. I thought we could approach her for a post that we could promote on multiple channels.

If we're not doing this already, offer package deals (add two more collections cheaper than buying them separately)

2023-01-03 15:48:47 UTC

Show the benefit of having all of them.

2023-01-03 15:49:06 UTC

Next step for lead gen:

2023-01-03 15:49:06 UTC

Get some segmentation. Who's got what. look for commonalities (is that a word?). Then upsell from there using personal touches. Phone calls, live 1:1 meetings. Hard letters or notes.

Opt-In Monster pages

2023-01-03 15:49:07 UTC

Popups on CC pages pointing to CCE in particular.

Success Story: Ask sales to keep finger on the pulse with new CCE customers.

2023-01-03 15:49:12 UTC

Customer testimonial email

2023-01-03 15:49:32 UTC

We could ask current CCE customers to provide testimonials and create a Marketo email.

Be memorable and attention seeking

2023-01-03 15:49:42 UTC

Do funny videos!! Try to get in the libraries that have the CC's you're trying to push and get in there for live testimony.

Marketo email aimed at Summer

2023-01-03 15:50:02 UTC

Summer is coming, build your Spanish collection

CCE advisor profile

2023-01-03 15:50:22 UTC

Blog post, similar to the one we did for BookChat.

Wider selection of books reviewed; don't come up short, find exactly what you need in any category/genre, FOMO

2023-01-03 15:50:25 UTC

2023-01-03 15:50:44 UTC

Being more inclusive is important for libraries and one that has been a focus for many as of late -- having all collections will support and enhance a library's inclusivity for all ages, spanish-speakers, and genre preferences.

Webinar/microtraining

2023-01-03 15:50:55 UTC

Or the demo idea we had in the summer/fall. How does it work? Why do you need it?

Success Story Webinar: Maybe get back with Dianne Coan from Fairfax?

2023-01-03 15:51:11 UTC

Interesting infographics

2023-01-03 15:51:27 UTC

Create charts of the books "covered" with all the collections. Help show them what niches they could be missing without all the pieces.

Manage just one subscription (if it's possible to set up that way)

2023-01-03 15:51:29 UTC

Learn_with_NoveList — 2023-01-03 15:51:55 UTC

Identify demographics of customers. Get on consultation calls. Send bi-weekly e-blast to promote it to the customers.

Something around the idea of creating an inclusive collection - all areas of the collection.

chaworth5 — 2023-01-03 15:52:05 UTC

Drip campaigns

2023-01-03 15:52:30 UTC

Set up a nurture lead drip campaign mapped out with the benefits we want to push. Just one or two benefits at a time. Who do they help specifically with each CC? Add them all up together at the end.

For customers that still use the printed books (Houston PL for example!) show the benefits of using our digital format -- time saving, updated in real time, etc.

2023-01-03 15:52:38 UTC

2023-01-03 15:53:04 UTC

Libraries want (and need) to get younger generations into the library and loving to read more. The Children's, Junior High, and Senior High CC can help them accomplish that.

Or spin this towards SR coming up and how valuable having these three ages CC can help them have a successful SR.

Come up with a line or two about each collection's strong point or reason why you can't/wouldn't want to build a collection without it.

2023-01-03 15:53:24 UTC

Benefits:

2023-01-03 15:54:00 UTC

Many, many audiences supported. Niche topics that are hard to stay on top of. Helping librarians find titles outside of the norm for their communities. That they're on top of the game with our help, and with minimal time spent.

Swag: Ask me about our Spanish Language Collection pins

2023-01-03 15:55:21 UTC

pregúntame sobre nuestra colección en español

You're almost there! Build a complete collection by adding XYZ.

2023-01-03 15:55:30 UTC

Customer testimonials from customers that have all collections - why is that benefitting them?

chaworth5 — 2023-01-03 15:55:47 UTC

Some sort of infographic detailing how/why/benefits of having all CCs

chaworth5 — 2023-01-03 16:01:29 UTC

ODAA Blog Series

2023-01-04 15:20:05 UTC

ODAA: Building a diverse collection (this is already scheduled for 4/9)

ANGELA: Ask MARIA THIS

2023-01-05 22:28:02 UTC

CCE webinar idea: insight into the Spanish community learned from CCE research

Quick Guide to starting a Spanish collection

2023-01-06 16:04:00 UTC

In asana; not scheduled