PMC Research by Layla Akhazzan El - Ghoury https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3 Women Night Safety en-us 2021-11-09 17:48:25 UTC 2023-05-08 15:21:46 UTC hello@padlet.com https://interactive.unwomen.org/multimedia/campaign/unpacktheeveryday/index.html#gallery lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1879050882 UN made a campaign about women safety, focusing on women's rise of violent and sexual attacks, 
They have used "everyday" objects that women use, explaining the reasons why they really use them "everyday" ad their reasons are not what they seem to be.]]> 2021-11-09 17:51:53 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1879050882 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1879055640 2021-11-09 17:53:34 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1879055640 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1879057422 2021-11-09 17:54:16 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1879057422 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1879062877 2021-11-09 17:56:28 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1879062877 First Time trying indesign lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1921009294 2021-11-30 17:35:35 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1921009294 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1921014381 https://www.gov.uk/government/publications/safety-of-women-at-night-fund-application-process

The Safety of Women at Night Fund will support programmes aimed at reducing violence against women and girls in public places at night, such as: in the night-time economy (economic activity that occurs in the evening and at night) and at venues along relevant routes home. 

Police and crime commissioners in England and Wales, local councils, the British Transport Police, and civil society organisations will be able to use the fund (charities, community and voluntary organisations, social enterprises and cooperatives)
]]> 2021-11-30 17:37:53 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1921014381 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928049400 This campaign consists of a series of photographs that exploit real Google searches to highlight the pervasive occurrence of sexism and discrimination against women. Based on searches conducted on March 9, 2013, the advertisements reveal unfavourable emotions ranging from stereotyping to outright rejection of women's rights.
https://www.oxfam.org.au/wp-content/uploads/2016/07/un-women1-1.jpg]]> 2021-12-03 19:37:58 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928049400 LOOK AT ME- Women's Aid Campaign lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928070990 Photographs of wounded women with words such as 'If you can spot domestic abuse, we can stop it,' and 'Don't turn a blind eye,' are shown, encouraging members of the public to stop and take notice. 

Passers-by who gaze at the advertisement are tracked using face recognition technology. The more people who look, the more the ladies on television 'heal' and their injuries fade. 

In the most recent cooperation, WCRS developed a campaign for Women's Aid.]]> 2021-12-03 19:53:42 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928070990 https://www.youtube.com/watch?v=wEybVOerb9Q lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928075266 2021-12-03 19:56:50 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928075266 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928080696 https://cdn.onebauer.media/one/lifestyle-legacy/4a/97f11/0c979/82e91/ac38b/b1023/3f220/story_700x541.jpg?format=jpg&quality=80&width=850&ratio=1-1&resize=aspectfit]]> 2021-12-03 20:01:00 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928080696 Is using violent images for campaigns good? lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928083619 Many organizations and advertisers are using violence in advertising today. A lot of ads are showing fearful scenarios and provocative images but is it really the best way to stand out with the message? New insights can be found using EEG testing. Interesting research shed new light on how to tackle the problem known as perceptual defense. 

https://www.straylight.se/violence-may-kill-your-campaign/]]> 2021-12-03 20:03:17 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928083619 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928099786 https://www.houseofexperience.co.uk/wp-content/uploads/2018/03/This-girl-can.png

This Girl Can was founded on the goal to address the reality that, despite advances in the overall number of people who are active in England, women continue to be less active than males. The campaign honours active women who do their thing regardless of how they look, how well they do it, or how sweaty they become. We want to question the traditional definition of fitness and reach out to women of various backgrounds and races who feel left behind by traditional exercise.]]> 2021-12-03 20:16:29 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928099786 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928100670 https://www.houseofexperience.co.uk/wp-content/uploads/2018/03/Like-a-girl.png

Always company initiated a new leg of its epic campaign in 2014 to ensure that girls worldwide maintain their confidence through adolescence and beyond by addressing the cultural barriers that stand in their way. #LikeAGirl has evolved from a simple statement to a strong and uplifting movement since then.
The viral video has boys and girls of all ages being encouraged to perform various things 'like a female.' The senior players flail their limbs around miserably as the younger youngsters rush and fight madly with no inhibitions. Only 19% of women, according to the agency, have a good connotation with the phrase "like a girl."]]> 2021-12-03 20:17:14 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928100670 colours advice lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928106184 https://photographypro.com/color-in-photography/]]> 2021-12-03 20:21:38 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928106184 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928109316 2021-12-03 20:24:30 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1928109316 #WhatIReallyWant example lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1954144821 https://www.asianmediaawards.com/wp-content/uploads/2016/11/whatireallyreallywant.jpg

To mark the 20th anniversary of the release of the Spice Girls' debut single Wannabe, the Richard Curtis-backed initiative Project Everyone has created a remake of the video, called #WhatIReallyWant. The campaign also uses a series of photographs containing posters which have facts about the inequalities that women face. They created the hashtag #WhatIreallywant to let women get involved on social media ad participate by taking pictures such as remaking the example above or just express their unequal experiences they have faces for being a woman.]]> 2021-12-17 18:21:57 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1954144821 Things women are recommended to do to stay safe lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1974890824 https://www.womenonguard.com/blog/2020/08/06/7-crucial-safety-tips-for-women-walking-alone-at-night/

this website gives 7 "tips" that women should learn to protect themselves. I will be using three of the tips to explore them in each picture for the campaign. three of the tips that stood out the most to me were 1: self-defence, 2: stock up, 3: be observant. Those are the most common tips that women are told to do.]]> 2022-01-04 18:43:33 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1974890824 Self defence advert for picture 1 inspiration. Using this idea to challenge it. lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1974905889 we can be strong, but should we be?]]> 2022-01-04 18:51:34 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1974905889 product defence advert / Pepper spray lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1974908336 we can stock up, but why should we?]]> 2022-01-04 18:52:52 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1974908336 website recommending women to not be "distracted" lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1974922229 https://www.instructables.com/Basic-Street-Safety-for-Women/]]> 2022-01-04 19:00:02 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1974922229 Lagos, Pathos, Ethos meaning lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1975015785 Logos appeals to the audience’s reason, building up logical arguments. Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

- https://www.scribbr.com/frequently-asked-questions/logos-ethos-pathos/]]> 2022-01-04 19:44:42 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1975015785 Picture 1 made with pics art lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984217488 For the first picture, I will use the keys as a defence object idea for this part. I have found this really interesting discussion online which have spoken about which objets do they keep at night to protect themselves just in case anything happens to them, and keys was to me the most interesting object as it is an object used to open doors, mostly use for house doors key's use wasn't made to use to protect yourself for self defence etc.  I used a random key from google images along with a picture of a women's fist to visualise the first picture of my campaign. text will be added onto the picture but for not haven't added anything due to not having anything in mind.]]> 2022-01-10 16:24:20 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984217488 Picture 2 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984241679 For this picture, I will use portrait of a woman posing as she is doing a self-defence posture. The most common thing women do to protect themselves at night is learn how to self-defence by taking some lessons or learning through tutorials videos or social media posts. Many schools and boroughs recommend women to learn self-defence, offering free sessions and classes for all ages. I have used a random picture from google of a woman to show a demo of what the second picture will be like. I have used the same colour background as the first picture, purple but I think I might change the colour as it the end result might look tacky. ]]> 2022-01-10 16:34:05 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984241679 RESEARCH lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984261495 2022-01-10 16:42:27 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984261495 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984264912 VISUALS]]> 2022-01-10 16:43:53 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984264912 Picture 3 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984285079 And for the last picture, I have decided to use the calling for a friend/family on your journey at home to make sure you are safe. This method of night safety has been used a a lot especially for when women feel the most unease during their night journey. Once again I have used random pictures of google to create this demo so credits to their owners. I still have used the same background colour as one f the requirements for the campaign Is that all pictures should have a similar style, so I will be using colour to demonstrate the similarities between all the three pictures. ]]> 2022-01-10 16:52:11 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984285079 ACADEMIC THEORIES lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984318872 2022-01-10 17:06:40 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984318872 Bandura Media Effects lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984329417 https://www.uky.edu/~eushe2/Bandura/Bandura2009MassComm.pdf
Bandura's Media Effects 
The media has the ability to directly impact individuals — media modelling has the ability to modify human values, judgement, and behaviour. Empirical data favours direct impact over other media effect hypotheses such as two-step flow, agenda-setting, no effects, or the media reflecting existing beliefs and behaviour. 
Imitation can occur as a result of media depictions of aggressive or violent behaviour. People can be impacted by media messages without being exposed to them since the media can influence them directly or through social networks. The effects of various media vary. The "new" media provide options for self-direction.]]> 2022-01-10 17:11:27 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984329417 Gender Theory By Butler lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984338259 https://www.jstor.org/stable/3207893?seq=1#metadata_info_tab_contents
Gender is defined by how we perform our gender roles; there is no inherent gender identity in these positions; rather, gender is defined by how we execute them. Performativity is not a one-time act, but rather a routine that gets ingrained in the body. 
Any feminism that focuses solely on masculinity and femininity ignores other gender and sexual identities. For people who do not meet the heterosexual conventions, this causes 'gender difficulty.' Butler is a significant postmodern writer who influenced Queer theory, which deconstructs and seeks to destabilise seemingly fixed identities based on gender and sexual orientation.]]> 2022-01-10 17:15:20 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984338259 Theories of identity by Gaunlet lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984348226 https://www.perlego.com/book/1609068/media-gender-and-identity-an-introduction-pdf
The media has a complex but vital relationship with identities. Individuals in the modern society are expected to make decisions about their identity and lifestyle. Individuals can employ a variety of different and conflicting media messages to think about their identities and methods of expressing themselves, even in conventional media. The triumph of "popular feminism" and increased depiction of many sexualities, for example, has produced a society where the meaning of gender, sexuality, and identity is becoming increasingly open. 
People may express themselves through internet media, resulting in a better feeling of self and participation in the world by producing and sharing. These mediums serve as forums for discussion, trade, and transformation.]]> 2022-01-10 17:19:45 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1984348226 https://youtu.be/IkNlGuW-0g8 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1996555331 2022-01-17 20:18:19 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1996555331 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1996556623 2022-01-17 20:19:30 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1996556623 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1996557347 2022-01-17 20:20:00 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1996557347 London Hackney women safety campaign lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1996570733 The City of London Corporation, Hackney Council, and Good Night Out are spearheading the effort. The campaign will promote new training offered by the independent Good Night Out initiative, which is dedicated to raising awareness of the issue of harassment on nights out, assisting clubs, bars, and pubs in tackling and preventing it, and dealing with it more effectively by training staff, security, and management on how to handle and prevent harassment.]]> 2022-01-17 20:32:37 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/1996570733 ORGANIZATIONS TO BE USED lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001058306 2022-01-19 17:41:13 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001058306 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001094635 UN Women is the United Nations body in charge of implementing programmes, policies, and standards that protect women's human rights and guarantee that every woman and girl achieves her full potential. 
UN Women campaigns for women's and girls' rights, as well as LGBTIQ+ rights, and works on a wide range of issues, including violence against women and LGBTIQ+ persons. They are well-known for their effective initiatives, which mostly address domestic violence, gender inequality, girl's injustices, women's rights, and other issues. They are well-known over the world, which attests to their success. Their use of typeface, phrases, mise-en-scene, photography, and concepts astounded me and encouraged me to utilise them for my campaign since it is something UNWOMEN would do.]]> 2022-01-19 17:56:02 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001094635 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001118508 The mayor of London who is currently Sadiq Khan usually does  campaigns to spread important messages that impact the London city and Londoners. The campaigns the mayor of London usually launches are currently covid-19 or climate change related as those are the two things he speaks and takes importance in.  His campaigns are usually displayed in underground stations as most Londoners use the train to avoid commission etc. The rise of women being attacked in London has increased massively, especially recent years but the mayor of London hasn't;t launched or published anything related to this huge problem that is in the London city, nor did any governor so I will be using the mayor of London as a collaboration with UN women so the campaign specifically targets female Londoners and also this problem being campaigned by the mayor of London could show the importance and seriousness this problem is, especially in London.      ]]> 2022-01-19 18:06:26 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001118508 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001127150 2022-01-19 18:10:09 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001127150 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001134392 2022-01-19 18:13:28 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001134392 FIRST WORKSHOP LESSONS lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001162795 In the first workshop lessons Antonia taught us how to use adobe applications like photoshop and indesign which was very helpful as I don't have much experience in them or know how to do essential stuff like basics. We also had lessons on how to teach us how to take good photographs, teaching us the basic of how to use a dslr camera, and different types of settings in the camera to use for our pictures such us iso which was extremely helpful and will be 100% using for my campaign pictures]]> 2022-01-19 18:25:42 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001162795 Colour Palette lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001167522 After doing academic research and colour theories I will be using this colour palette, a range of purple colours and of course either black or white for the texts, will see which colour works best for the text later once I have the pictures

]]> 2022-01-19 18:27:49 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001167522 Photoshop lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001176899 2022-01-19 18:31:14 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001176899 Polarr lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001178635 2022-01-19 18:31:59 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001178635 Grey background, purple lighting. I tried this pose at first to see how impactful it can be but personally I didn't like the result, felt like something was missing lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001189394 2022-01-19 18:36:44 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001189394 grey background, purple lighting. Tried two self-defence poses, and tis was the first one. This pose wasn't clearly demonstrating the campaign message lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001191160 2022-01-19 18:37:26 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001191160 For the third picture, the telephone idea I decided to use UN WOMEN's unpack the everyday campaign idea but I decided to not use it as It can be seen as a copy and not original. lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001192480 2022-01-19 18:38:00 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001192480 white background, white lighting. I have used the same pose as the first one so see if it works better in white lighting and also her face instead of looking towards, to look sideway and this pose was working lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001194630 2022-01-19 18:38:52 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001194630 grey background, purple lighting. This second self-defence pose is the one I enjoyed the most taking pictures of. This pose is the most expressive and speaks the message in my opinion. lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001197220 2022-01-19 18:40:01 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001197220 For the second campaign picture, this pose was my first visual that I had in my mind and it has worked perfectly in this set up. I have used the perfect shot for my second pic with a zoom. lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001201230 2022-01-19 18:41:47 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001201230 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001375312 2022-01-19 20:04:24 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001375312 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001383096 2022-01-19 20:08:25 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001383096 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001394758 2022-01-19 20:15:05 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001394758 TARGET AUDIENCE lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001418753 2022-01-19 20:28:36 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001418753 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001435438 2022-01-19 20:38:36 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001435438 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001449962 2022-01-19 20:47:38 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001449962 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001452326 2022-01-19 20:49:11 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001452326 Why I chose this target audience lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001480579 The reason why I chose this target audience is cause I am part of the target audience, a woman. I want to raise awareness on this problem in which isn't spoken about enough when it comes to campaigns or government. I love what UN women do and their target audience is also this so I decided to also use the same target audience. HOWEVER THE TARGET AUDIENCE IS ALSO MEN, as the "why should we" directly speaks to everyone as a whole.]]> 2022-01-19 21:07:34 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001480579 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001506921 2022-01-19 21:24:59 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001506921 EDITING lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001512864 POLARR: Polarr is rated high for their basic setting such as adjustments and colours so I have used it to change the light, vibrance, saturation, blacks etc of the pictures. I have also used I for some texts as their fonts are really good and close to UN WOMEN'S fonts

Photoshop: For photoshop, I have used it for final touches such as cropping, texts, adjustments, convert raw images to jpg. I have used it mostly for the mock ups as it was easier to do in photoshop rather than indesign due to being more familiar with photoshop.

I had to go to YouTube to find tutorials on how to do certain stuff or recap from what I learnt in the workshops, these are the videos that I have used to help me:


https://www.youtube.com/watch?v=B1CtXPvFDXM

https://www.youtube.com/watch?v=DsFOR2FEFhc]]> 2022-01-19 21:29:42 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001512864 MOCK UPS lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001516337 2022-01-19 21:32:27 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001516337 INSIDE THE UNDERGROUND STATIONS lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001524553 WHY?
Around 2 million people use the tfl underground everyday, which means around that number of people will be able to see the advert. This campaign needs it's maximum attention due to being a huge problem in London, women in London are at risk and people need to be aware of the problem so putting the advert somewhere where all Londoners have access, the underground station is the best option for thet.]]> 2022-01-19 21:38:52 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001524553 INSIDE A MAGAZINE lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001531205 Why?
As the target audience is a variation of ages, we have got to consider the differences between generations. The target audience for magazines are usually Middle Aged, especially women. Adverts inside a magazine are a great success for those who read magazines. Newspapers and magazines have 63% of popularity among consumers while the Internet has just 25% source from : (https://topmediadvertising.co.uk/top-print-advertising-statistics/). Ad campaigns are mostly seen in magazines ad the consumers's attention are already drawn in the magazine so they most likely keen to read the advert campaigns compared to jus randomly seeing it]]> 2022-01-19 21:43:48 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001531205 SOCIAL MEDIA POST lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001541749 WHY?
Social media is used by most of the world's population so posts are seen not only locally but globally. This problem doesn't only occur in London but also the rest of the country and other countries. Social media is mostly used by GEN Z. Generation Z refers to the generation born between 1997-2012. Generation Z especially 14-25 year olds are the ones who are more at risk compared to other ages when it comes to women so targeting them is better with a platform in which they mostly used, instagram a form of social media. The use of hashtag is also mostly used generation Z so the hostage was created for that specific type of audience so they can interact with the campaign through social media, especially instagram.]]> 2022-01-19 21:51:36 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001541749 < COLLABORATION > lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001641659 2022-01-19 23:29:03 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001641659 lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001658822 2022-01-19 23:49:54 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001658822 THE USE OF HASHTAG lakhazzanelghoury1120191_2 https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001665131 I found that many modern campaigns use hashtags, why? It is argued that consumers are now more active rather than just consumers who just "consume". The use of hashtag is also very common on young women so I decided to come up with a hashtag for my campaign pictures and decided it to be #wecan. The words we can are mentioned in all three campaigns so all consumers who have seen either one or more will be aware of it mutually and anyone can participate in the campaign by just using the hashtag]]> 2022-01-19 23:57:14 UTC https://padlet.com/lakhazzanelghoury1120191_2/taaz9cv620v5vkq3/wish/2001665131