Elevator, Social Media and Transit advertisements

Messaging Strategy:

The messaging strategy used in this ad is a unique selling proposition. Since Grimace is a nostalgic character unique to McDonald’s. Also after the Barbie movie everyone collaborated with this company but no one made a shake.

Creative Strategy Statement:

We want to promote the Barbie and Grimace Shake collaboration as the trendiest drink for young consumers. Highlighting the mysterious flavor, vibrant look, and affordable cost of the Grimace Shake, our strategy satisfies both hectic lifestyles and aesthetic desires.

Appearing: 

• On apps such as Instagram, TikTok, and Snapchat (shareable content)

• Popular streaming services like Hulu, Netflix, and YouTube TV

How often:

•  Once daily 

Part of the day: 

• Mid-afternoon/Late night 

Season: 

• Spring/Summer (more appealing to enjoy a cold refreshing milkshake)

Messaging Strategy: 

Icon Strategy:( ft. Margot Robbie)

• Margot Robbie was a hit in the Barbie movie, is an amazing producer, and has received various awards

• To generate excitement and credibility from our audience

Creative Strategy Statement: Our creative strategy will center on utilizing Barbie's and Grimace's timeless appeal to produce a whimsical and fun advertising campaign that piques the interest of and captures the imagination of our target audience. To capture the delight and excitement of consuming the limited-edition Grimace X Barbie shake, we'll blend vibrant graphics, upbeat music, and hilarious narration.

Streaming: Hot Mess Alix Earle’s Podcast

Time of Day: Day part/ mid afternoon

Messaging Strategy:

Unique selling preposition

Creative Strategy Statement:

To convince fast-food consumers to buy the limited time Grimace themed items at McDonald’s in order to celebrate the character’s birthday.

Emotional

Media Plan:

Vogue

Creative Strategy Statement:

Our campaign aims to change the perception of Grimace and promote women's empowerment by strategically collaborating with Barbie to deliver a new and improved Grimace shake. Our goal is to highlight Grimace's commitment to supporting  women while presenting her as an inspiring and entertaining character.

Celebrity Endorsement

Media Plan:

Teen Magazine

Creative Strategy Statement:

Our campaign aims to change the perception of Grimace and promote women's empowerment by strategically collaborating with Barbie to deliver a new and improved Grimace shake. Our goal is to highlight Grimace's commitment to supporting  women while presenting her as an inspiring and entertaining character.

Emotional

Media Plan:

Teen Vogue

Creative Strategy Statement:

Our campaign aims to change the perception of Grimace and promote women's empowerment by strategically collaborating with Barbie to deliver a new and improved Grimace shake. Our goal is to highlight Grimace's commitment to supporting  women while presenting her as an inspiring and entertaining character.