New Paramark.com by Pranav Piyush

pranav40 — 2024-04-05 20:12:51 UTC

This is a sample comment

pranav40 — 2024-04-05 20:14:39 UTC

I wonder if we "effectiveness" is clear enough?

Tagline

2024-04-05 22:51:10 UTC

Is the tagline about aligning marketing and finance or about "finally knowing which campaigns work and how effective they actually are"? Or "finally solving the attribution problem"

Forecast with Confidence

2024-04-05 22:52:05 UTC

This also feels like a big opportunity. Marketing signing up for clear goals is always challenging so if you can improve forecasting that's really valuable

Tagline - Use the WHY model

klacy10 — 2024-04-08 12:50:17 UTC

You should ask yourself why the H1 and H2 text is important. Why is it important to align marketing and finance? Why is it important that CMOs can establish budgets, run experiments, and forecast results?

You are still missing the "damn I need this tool" statement.

Header Image

klacy10 — 2024-04-08 12:51:37 UTC

You could use something stronger above the fold. I should be able to grok exactly what the tool does by the image.

Lean into MMM

me1833 — 2024-04-10 14:38:34 UTC

Leads interested in Paramark are likely entering the funnel / converting because they're interested in MMM. We should lead with that and use the sub-heading to highlight our differentiator. E.g. Incrementality testing.

Case studies build confidence and trust

me1833 — 2024-04-10 14:40:55 UTC

This privacy argument is also weird because a lot of marketers want to show the great job they're doing. This erodes trust. Customer stories can make a big difference in the sales funnel.

What's required from marketing / data / engineering?

me1833 — 2024-04-10 14:43:06 UTC

I don't know if this is the best place to tackle this, but what is necessary from each team to bring the Paramark MMM vision to life? Does it need a data integration? What does the set-up look like? It could be good to tackle some of these questions to explain that's "engineering light".

More focus on CAC?

me1833 — 2024-04-10 14:44:47 UTC

There's a lot on revenue, which is great, but a lot of marketing teams report on CAC. Are we able to provide more accurate CACs? Then this is also something we can highlight.

Highlighting bias

me1833 — 2024-04-10 14:53:38 UTC

Would be great if we could highlight the bias from click based attribution. For example: the difference between "click based conversions" and "MMM conversions" for different strategies. Paid Brand Search is a big concern for a lot of marketers.

I think we could use stronger content / copy in hero;

2024-04-12 16:36:56 UTC

"Drive efficient revenue growth." "Generate a dynamic, accurate forecast" "Marketing measurement for modern brands" "Measure the impact of your marketing spend in every channel" - what's punchy? What speaks to the reader's biggest problem?

100M seems small to me...

emily1715 — 2024-04-12 16:45:01 UTC

Major brands spend 200M+ a year, so I'm thinking that in one regression I would have regularly analyzed like 600M in spend.

I don't think these negative symbols make the reader happy

emily1715 — 2024-04-12 16:49:59 UTC

The alert symbol doesn't seem appropriate here; too intense and time-sensitive, indicative of a system error than a significant strategic business challenge, making it more of a metaphor than a relevant icon

Bring these two sections together

carey50 — 2024-04-23 16:40:57 UTC

I think these two sections need to be pulled together better:

Marketing Attribution is broken. (white section)

Paramark has a better way. (blue section)

Today's Marketing Attribution isn't Working. (white section)

Paramark has the tools for the future... today

Tie these headlines together

carey50 — 2024-04-23 16:45:25 UTC

I feel like these two section need to be tied together better. It could be something graphic like putting a thin blue line above the grey box so it starts and ends with blue.

Maybe:

Marketing Attribution is broken...

Paramark has a way to fix it.

Marketing Attribution isn't working.

Paramark has a better way.

Bring these 2 sections together better

carey50 — 2024-04-23 16:51:42 UTC

I think these sections need to work goether better. It doesn't need a full blue background across both sections, but it needs something.

Maybe the headlines could be slightly reworked?

Marketing Attribution is broken...

Paramark has a way to make it work.

Marketing Attribution isn't working...

Paramark has a better way.

How can you show the results?

carey50 — 2024-04-23 16:56:41 UTC

Seeing how you analyzed it is one thing, but is there a way to talk about what you did wth the analysis?

such as Discover how our analysis of 100M+ in Marketing Spend was used to increase revenue by 23%.