◦ Demographic: 16+ Male and Female

◦ Geographic: International Scale

◦ Lifestyle or Psychographic: Gamers, Anime Enjoyers, Horse Racing Enthusiasts.

Because it is the appropriate targets which is the players of the game

https://www.canva.com/design/DAGz-Gmz0vA/QfurZTfLWp-f9HZ1QIluyw/edit

6:00 PM - 6:00 AM (GMT+8)

◦ Demographic: Gen Z & Millennials

◦ Geographic: Indonesia

◦ Lifestyle or Psychographic: Music enthusiast

◦ Demographic:

• Age: Primarily 18–25 years old (typical undergraduate and postgraduate students).

• Gender: Inclusive of all genders, with no strict skew.

• Education: University students (both local and international).

• Status: Mostly full-time students, some part-time, ranging from first-year undergraduates to master’s students.

◦ Geographic:

• On-campus students at your university (core audience).

• Students in the surrounding suburbs who commute to campus.

• Broader online reach: alumni and prospective students who follow university-related content.

◦ Lifestyle or Psychographic:

• Interests: Media, pop culture, entertainment, student life, university events, academic insights, and relatable humor.

• Values: Community, creativity, inclusivity, staying informed and connected with student culture.

• Behaviors:

  • Active social media users (Instagram, TikTok, YouTube).

  • Interested in short, engaging, and visually appealing content.

  • Seek content that is both entertaining and informative (news, campus updates, memes, behind-the-scenes student life).

• Motivations: Staying updated about campus happenings, showcasing student talent, belonging to a creative and collaborative community.

◦ Demographic: 30 - 70 years old, middle to upper class

◦ Geographic: indonesia, but not limited to global

◦ Lifestyle or Psychographic: well educated, business owners, families, upper corporate levels, consumers of esteem level in the maslow's hierarchy of needs

We want to increase awareness of jazz and house music among Gen Z and Millennials, gathering people together that's passionate about music.

The target audience is university students (18–25) because Brainwave Media is created by and for students, making its content most relevant and relatable to them. They are active on social media, share a common campus culture, and are the easiest group to reach and engage with.

We chose this target audience because they have the purchasing power to invest in art and see it as something meaningful and long-term. They value uniqueness, high-quality pieces, and are appreciative of traditional Indonesian culture.

Name: Laras

Age: 20

Location: Jakarta

Occupation: University student and worker

Income: Above minimum wage in Jakarta

Bio: someone who enjoys jazz and house music

Goals:

• Save money

• Connect with communities of jazz and house music

• Discover emerging jazz artists and support live music

Motivation: Increasing awareness of jazz and house music, exposing it to more people

https://www.canva.com/design/DAGz-P0NkVE/zt66y_ZhZTMo8HsTD3lZng/edit?utm_content=DAGz-P0NkVE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Persona: Art Collector

• Name: Jennifer Tandiono

• Age: 45

• Occupation: CEO of a mid-sized tech company

• Location: Jakarta

• Lifestyle: Travels regularly with family, enjoys fine dining and cultural events, member of a private club

• Motivation: Wants her home and office to reflect success and sophistication. Sees art as both a personal pleasure and a smart investment.

• Buying Behavior: Prefers exclusive, curated collections with a story. Values personal connection with the artist and limited-edition pieces. Will attend private exhibition and is willing to pay a premium for quality and uniqueness.

19.00-21.00

Followers are most active on Saturday

Based on our research, we find that our target audience are usually active on social media in the mornings (7-9AM) and lunch breaks (12-2PM) as they would be busy with their personal lives during working hours and in the evenings.