• Vinamilk fresh milk 100%

Market segmentation that we will determine to sell Vinanmilk fresh milk 100%:

• Young adults:

  Age: 18 - 25 years old

  Gender: Male, female, and others

  Income: no income, low income

  Education: Colledge/ University students

Problems of the company:

• Brand identity: Changing logo

Objectives for report:

• Research Gen Z's perception toward Vinamilk 100% fresh milk.

• What is the background or situation leading to this market research?

• Any basic information about the company, the brand, the market situation, or the competitive landscape we should bear in mind?

• What is the current situation of the business, the brand, or marketing performance?

DEFINE PROBLEM &ACTION TO BE TAKEN

• What business problems you are trying to solve?

• What decision will be made based on the results?

DEFINE INFORMATION NEEDS

• List all pieces of information that would help to make decision

• Which of these pieces of information are 'nice to know' and 'need to know‘?

LIST OUT DETAILED QUESTIONS TO BE EXPLORED

• What are specific questions need to be answered?

• What facts, data, findings we would like to see in the final report?

• Specific areas of interest from other stakeholders required?

DEFINE YOUR TARGET RESPONDENTS

• Whom should we talk to?