https://padlet.com/40093370/t5qoshv6rnmu9b9t Mango x Eliza Batten en-us 2020-12-09 09:39:02 UTC 2025-04-01 17:20:33 UTC hello@padlet.com 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001583919 As my concept is based around a collaboration with Eliza Batten, I researched her Instagram platform in order to determine her social media presence and whether she would be successful to advertise the collection. ]]> 2020-12-09 10:08:59 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001583919 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001584193 I found this article really interesting, describing how celebrities can help to endorse products. This is why I chose to collaborate with an influencer for my range in order to promote and advertise it to encourage consumers to buy.]]> 2020-12-09 10:09:07 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001584193 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001588383 Vising Mango's online website was essential for my brand research so I could assess what type of products they sell and at what prices. Getting a feel for the brand was necessary to understand the type of consumers that shop there.  ]]> 2020-12-09 10:11:09 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001588383 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001588601 This article summarises the shopping habits of the different generations, and therefore gave me information on how my customer target would prefer to shop. ]]> 2020-12-09 10:11:15 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001588601 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001592162 I used the WGSN buyer's brief to determine what prints and patterns I would use in my collection, as well as what colours. This was very useful to see what prints and colours will be successful in A/W21, and the reasons behind it. ]]> 2020-12-09 10:12:57 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001592162 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001592658 This website was extremely useful when deciding what fabrics to use for my range. How sustainable hemp is as a fabric is examined in this article by Good on You. ]]> 2020-12-09 10:13:11 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001592658 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001593138 This is a screenshot I took from Photoshop where I created my range using WGSN cads. I used this to develop garments and design my range according to the principles in my concept. I had a screenshot in Photoshop of my key colours and prints in order to directly use the colours and patterns for designing my range.]]> 2020-12-09 10:13:25 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001593138 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001593321 Using the CAD tab on WGSN I was able to choose the designs I wanted for my range. On the website you can select different seasons, genders, garments etc. so you can search for exactly what you want. ]]> 2020-12-09 10:13:30 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001593321 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001596508 Using the WGSN buyers' briefing for key items, I used the WGSN analytics to justify why I have included certain garments in my range and how they are performing in the general assortment mix. ]]> 2020-12-09 10:14:59 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001596508 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001599183 In order to complete my colour and print mix diagram, I used the website Piktochart, where I could fill in the percentages of how much each colour was, and then upload the correct colours from Pantone.]]> 2020-12-09 10:16:10 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001599183 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001599386 Below are screenshots from Edited of Mango's current pricing architecture. I used Mango's current pricing to determine how I would price my range and whether products would be entry/mid/exit in the pricing structure. ]]> 2020-12-09 10:16:16 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001599386 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001600163 Using an Excel template table, I created a range plan for my collection. This included each item in my range, the prices, profit margins and unit buys. I was then able to explain these numbers in further detail in my project slides.]]> 2020-12-09 10:16:39 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001600163 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001600975 This website was extremely useful when determining how to market my collection. It showed multiple stats about the Mango website and how many people visit it and how long they visit for. It was particularly interesting to see the bounce back rate of the website which led me to think of ideas on how to improve this. ]]> 2020-12-09 10:17:02 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1001600975 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1023329519 I have included the INP brief on my Padlet in order for me to easily refer back to it and ensure my work is innkeeping with the guidelines. ]]> 2020-12-16 09:36:53 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1023329519 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1023337936 When planning my INP presentation, I referred to this mind map in order to organise my work into the relevant sections. This was extremely helpful when working out how to present my work, and which order would be the most effective.]]> 2020-12-16 09:40:40 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1023337936 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1023385790 To determine what trend idea my collection would follow, I used WGSN women's style trend concepts for ideas, and decided to go with Conscious Clarity. This fits well with my theme of timeless and sustainable garments. ]]> 2020-12-16 10:02:27 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1023385790 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1023403479 2020-12-16 10:10:42 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1023403479 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035777550 As part of my brand research I did an instore visit into Mango, where I examined how the items were laid out, the theme of the store, and what items they were selling. This was very useful when determining Mango's brand image.]]> 2020-12-21 11:50:14 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035777550 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035778241 2020-12-21 11:50:58 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035778241 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035778465 2020-12-21 11:51:13 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035778465 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035778967 2020-12-21 11:51:31 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035778967 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035779294 From looking at the products in Mango, some of them has labels demonstrating that they were made of sustainable materials as part of Mango's 'Committed' range. ]]> 2020-12-21 11:51:52 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035779294 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035779797 2020-12-21 11:52:19 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1035779797 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1037904851 This website compares the shopping habits of millennials and Generation Y customers, and states the findings of surveys that have been carried out amongst consumers. ]]> 2020-12-22 12:41:30 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1037904851 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1038094764 This is a screenshot from an Acorn classification that I used for my Mango customer profile. Using Acorn I found the postcode of a Mango customer and it demonstrated the habitats of a typical customer, both shopping and otherwise. ]]> 2020-12-22 14:28:22 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1038094764 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1047592916 Using UK tribes I could define the type of consumer that shops at Mango for my customer profile. I chose Urban, as it links to city living in multicultural hubs, which I think is the target audience for Mango.]]> 2020-12-31 11:29:23 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1047592916 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1047593912 This website was extremely useful for determining what shopping habits are used by millennials, and I added this to my customer profile. ]]> 2020-12-31 11:31:27 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1047593912 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1062682315 As part of my customer profile for Mango, I decided to interview some Mango customers on their style. I designed a short questionnaire for them to fill in, and contacted the interviewees via social media. ]]> 2021-01-07 11:02:52 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1062682315 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1062708239 Researching on the WGSN Buyer's Briefing for A/W21, I chose the key items that are going to be in my collection, and the trend that my collection will follow. ]]> 2021-01-07 11:16:46 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1062708239 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1062811289 2021-01-07 12:12:26 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1062811289 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1071633044 I have uploaded my initial business plan which I completed half way through my project. This is a good way to demonstrate my progress and to reflect back on how my work is going. ]]> 2021-01-10 16:21:34 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1071633044 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082286078 I found this website extremely useful when determining Mango's strengths for my SWOT analysis. ]]> 2021-01-13 09:59:09 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082286078 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082291660 Here I have attached a screenshot from Edited, comparing the percentage of types of garments in Mango, Zara and Bershka. This is very useful to compare the types of products that I should use for my range; for example, in all shops the greatest percentage of items is tops, so my range will include more tops than bottoms. ]]> 2021-01-13 10:00:52 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082291660 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082292573 2021-01-13 10:01:07 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082292573 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082294340 In order to compare and score brands on their sustainability, I used a website called 'Good on You'. It gives brands a fair assessment of their environmental ratings, and is a good way to see how sustainable they are. ]]> 2021-01-13 10:01:43 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082294340 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082295260 Week 1 of my project went well and I managed to complete all the tasks I had set myself apart from completing my INP proposal form. I went into a Mango store and took some pictures for primary research which I have uploaded to my Padlet. Visiting the Mango store was very useful when seeing what clothes they prioritise, how the store is laid out, and what their current pricing is. This was all very useful information for determining what clothes would suit the brand when designing my range, and how I would later decide to market them. I also did some research on Eliza Batten and justified why using her for the collaboration would be a strong strategy for the collection. ]]> 2021-01-13 10:02:02 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082295260 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082296544 This week’s tasks proved quite difficult when the government announced that the area in which I live would be going into tier 4 due to Coronavirus, meaning that shops would be closed. This meant that I was unable to complete my comp shop store visits, and I therefore had to change my original plan and complete the comp shop online using brand websites and Edited. In order to complete a questionnaire for my customer profile, I contacted two influencers from Instagram and they kindly offered to answer my questions. It was interesting to see their style tips and offer their opinion of why they shop at Mango. ]]> 2021-01-13 10:02:26 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082296544 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082297210 I managed to complete all of the tasks I had set myself to do this week. I really enjoyed creating my mood board and deciding what colours and prints I wanted to use in my range. I found it really interesting researching on WGSN what items will be on trend for A/W 21/22 and how I would include them in my range plan. ]]> 2021-01-13 10:02:41 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082297210 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082297901 My plan included a lot this week and I unfortunately did not manage to finish it all. The government announced that education would no longer be open meaning we could not go into college and use the software available to use on the college computers. I therefore had to download Photoshop onto my laptop in order to complete designing my range. I have rolled the remaining tasks over into next weeks plan. ]]> 2021-01-13 10:02:53 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082297901 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082298261 This week I completed the remaining tasks that I did not manage to do last week, including product development, price architecture, washing line and allocation strategy. As there is still uncertainty surrounding both Brexit and COVID-19, I did find it more difficult to create a sourcing strategy for the collection that I thought. I wanted to make sure that neither of these issues would become a problem when sourcing my range from different countries. ]]> 2021-01-13 10:03:01 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082298261 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082299353 I found it difficult this week to find the time to work on my INP because I started a three-week work placement at M&S. However, I managed to complete the merchandising excel spreadsheet and add this to my presentation. It was really interesting to understand how merchandisers work out the number of units to buy of each product, and how the profit margins are then calculated. ]]> 2021-01-13 10:03:19 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082299353 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082299794 I particularly enjoyed the tasks I had set myself this week and I found it really interesting deciding how to market my collection. This was due to using Eliza Batten as the influencer, and determining how she would advertise the range on her platform in order to reach the target audience. I did however, find it difficult to complete the space layout slide. Due to lockdown, I was unable to visit Mango stores and research how they would normally lay out their stores and determine how I would lay out my own collection. Luckily, I had visited a small Mango store when they were open and I could get some ideas from that. ]]> 2021-01-13 10:03:28 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082299794 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082300648 During this week for my final placement week at Marks and Spencer, I had to do a presentation on a competitive analysis that we performed as a group. I therefore did not have that much time to do my INP throughout the week however I managed to complete my evaluation as well as my executive summary at the weekend ahead of schedule, allowing me more time in the last week to perform checks and final adjustments of the project. ]]> 2021-01-13 10:03:45 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082300648 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082301115 As I completed my executive summary ahead of time, the only thing left for me to do this week was perfect my bibliography and make sure all information within my project was referenced properly. In order to make a bibliography for my project I created a Word document and added all the references that I had used from websites throughout the 9 weeks. I then used the A-Z tool on Word to make sure that they were in alphabetical order, and then copied the bibliography to my slides. ]]> 2021-01-13 10:03:55 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082301115 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082439187 An article that states what countries Mango currently sources from, including China where it sources 42% of its goods. I used this article to determine where I would source my range from as I wanted some countries to be the same as Mango uses because they would already have built relationships with suppliers.]]> 2021-01-13 10:51:02 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1082439187 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1091489964 I used this article for information on why China is a good country to source from and how it achieves its low manufacturing and labour costs.]]> 2021-01-15 15:09:34 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1091489964 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1097660656 Another fabric I used in my range is lyocell, and this article was extremely useful when determining how and where lyocell is made. ]]> 2021-01-18 11:09:19 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1097660656 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1100506845 This website was very useful in showing all the sustainable fabric alternatives to wool that I could use in my collection. Alternatives include lyocell, linen, organic cotton, hemp etc. ]]> 2021-01-19 10:11:59 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1100506845 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1127519426 As part of my comp shop I compared Mango to Zara's website in order to see what Mango was doing right, or ideas on how to improve. ]]> 2021-01-26 16:16:07 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1127519426 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1127522163 I included Bershka in my comp shop as it is another Spanish brand and one of Mango's competitors. Although the target audience might be slightly younger for Bershka, I found the website really useful when thinking of new ideas for Mango's marketing. ]]> 2021-01-26 16:16:34 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1127522163 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1127527847 I decided to include H&M as a competitor in my comp shop because it is well known for its sustainability efforts, and I thought it would be useful to use for inspiration for my collection. ]]> 2021-01-26 16:17:32 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1127527847 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1148503540 A very interesting study, this paper gave insight into which online marketing strategies were preferred by millennials. I used this as evidence when deciding how to market my collection. ]]> 2021-02-01 13:11:52 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1148503540 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1167775055 Identifying the key areas that brands could become more sustainable in was essential for when starting my project and how I was going to make my range sustainable.]]> 2021-02-05 11:34:54 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1167775055 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1168114573 Mango's size guide online shows the generic sizing for Mango and sizing conversions. ]]> 2021-02-05 13:31:40 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1168114573 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1176795464 2021-02-08 13:35:54 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1176795464 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1177176825 In order to decide how my collection would be laid out in store and marketed, I used the primary research photos I took when I went into a Mango store in order to see how Mango usually displays their collections. ]]> 2021-02-08 14:42:03 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1177176825 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1177178557 2021-02-08 14:42:18 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1177178557 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186439817 Looking at the WGSN buyers' briefing for key items, there is focus on durability and longevity of items which helped me to decide what my concept was going to be, and what kind of range I wanted to design.]]> 2021-02-10 09:33:31 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186439817 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186481302 This website was extremely useful when determining a gap in Mango's brand strategy. Mango have a low environmental rating, and I therefore chose this as my concept to create a brand opportunity. ]]> 2021-02-10 09:44:39 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186481302 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186490227 2021-02-10 09:47:09 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186490227 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186494450 2021-02-10 09:48:14 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186494450 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186499201 2021-02-10 09:49:32 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186499201 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186533891 A book defining sustainable fashion and why brands should invest in it due to the demands of consumers. It outlines brand strategies for this and the driving forces behind it.]]> 2021-02-10 09:59:31 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186533891 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186541934 This article was very useful when defining why consumers want transparency in their brands and where their products come from, and how this can be a very good strategy for brands. ]]> 2021-02-10 10:01:41 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186541934 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186583169 This article from Global Data was very interesting when stating that Mango has released a new collection for young adolescents. This was encouraging for my project as I think there is a still a gap in Mango's market for older adolescents, above 15, and my range is designed to target that. ]]> 2021-02-10 10:13:07 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186583169 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186615607 I used the Edited website to determine what Mango's assortment mix is in their current collection, so I could recreate similar garment proportions when designing my range. ]]> 2021-02-10 10:22:17 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186615607 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186636845 2021-02-10 10:28:36 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186636845 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186662037 Eliza Batten article on how she became an influencer due to her stint on the TV programme Made in Chelsea, and her stance on fast fashion.]]> 2021-02-10 10:36:03 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186662037 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186666147 This article was an interview with Eliza Batten on her 'Depop drops' and about the money she has raised for charity. I wanted to use her for the collaboration because this interview explains that she is passionate about the environment and what brands she uses. ]]> 2021-02-10 10:37:20 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186666147 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186705341 An article explaining that Eliza has a big Instagram following and is an influencer for many brands so is no stranger to collaborations. ]]> 2021-02-10 10:49:39 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186705341 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186761543 This FAQ's page about Mango was extremely informative and useful for my brand summary. It described what Mango's aim is to do when designing ranges, and gave facts including how many stores Mango has worldwide and how many countries the brand is present in.]]> 2021-02-10 11:07:12 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186761543 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186822453 On the Bershka website there is a section about the company. It gives really useful information about the brand including when it was founded and what group it is part of.]]> 2021-02-10 11:27:15 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186822453 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186838122 A very interesting article on how Mango has achieved their low-turnaround times and how this is one is their strengths.]]> 2021-02-10 11:32:19 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1186838122 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187002250 A strength of Mango is that they are going to release homeware products to expand their brand and customer audience. This was released part way through my INP so I had to adapt this from a weakness to a strength that Mango didn't, but now have. ]]> 2021-02-10 12:28:39 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187002250 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187030178 Describes the incident in Bangladesh at one of Mango's sourcing factories and how clothing brands side-stepped the blame. This is a weakness of Mango's as there was criticism from the fashion industry.]]> 2021-02-10 12:37:11 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187030178 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187582128 The strength of the pound has decreased since Brexit so overseas goods are more expensive.]]> 2021-02-10 14:33:23 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187582128 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187600000 Brexit has caused uncertainty about how England will trade with other countries. ]]> 2021-02-10 14:36:23 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187600000 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187619268 This website explains that Mango are using clothes bins in their stores to recycle and reuse old clothes that consumers no longer want. This has taken large effect in Spain, however there are not many stores that offer this in the UK]]> 2021-02-10 14:39:43 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187619268 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187645678 The article goes into detail about the impact of customs duty and Brexit and how this will affect businesses. ]]> 2021-02-10 14:44:08 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187645678 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187705263 An article describing the top 22 technologies that are creating the future of fashion, including artificial intelligence and the use of sustainable materials. ]]> 2021-02-10 14:53:49 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187705263 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187778088 A decrease in customer loyalty shown from a survey demonstrating results that customers are more likely to switch to a brand that provides a better experience. ]]> 2021-02-10 15:05:43 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187778088 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187819109 A report on United Kingdom labour costs and how they have risen in recent years. ]]> 2021-02-10 15:12:21 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187819109 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187914121 A BBC article on the unemployment rates since COVID-19. COVID hit the economy and thousands of people lost their jobs, leading to less spending and a decrease in consumers for brands. ]]> 2021-02-10 15:27:51 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1187914121 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192248070 This is the final business plan for my project. It includes the planning and progress for my project, as well as how I have demonstrated key skills needed for a buying or merchandising role that I have learnt throughout this project and my course. I have also included my weekly reflections, demonstrating how I overcame challenges that I faced each week. ]]> 2021-02-11 13:55:47 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192248070 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192389424 This article describes its new logistics centre in order to speed up deliveries and fulfilment. This means Mango will be able to respond to trends faster as fast fashion becomes more competitive.]]> 2021-02-11 14:21:04 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192389424 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192578677 The benefits of using Bangladesh as a sourcing country and how the textiles industry is developing rapidly. ]]> 2021-02-11 14:53:13 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192578677 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192623312 This Drapers article shows that Portugal is on the rise when it comes to sourcing countries, and that Portugal has always had a significant manufacturing industry.]]> 2021-02-11 15:01:05 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192623312 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192687967 Why Portugal is a sustainable and environmentally friendly country to source from. It is a country at the forefront of respecting human rights. ]]> 2021-02-11 15:12:11 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192687967 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192734379 In 2017, Portugal was the leader in FTTP access in Europe with almost 90% of territory covered.]]> 2021-02-11 15:19:54 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192734379 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192766573 Portugal is the 4th most peaceful in the world, meaning it is very stable and secure when it comes to politics and that would not affect the sourcing from it.]]> 2021-02-11 15:25:19 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1192766573 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1197075259 How brands can source fabrics sustainably helped me to choose my fabrics and why. It was important to be that as much of my range as possible had a sustainable aspect. ]]> 2021-02-12 16:09:47 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1197075259 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1197947441 I used this article as it demonstrated statistics about consumers showing more interest in sustainability. ]]> 2021-02-12 19:15:59 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1197947441 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1198350299 A WGSN article on using recycled materials for fashion. In my range will include the use of recycled polyester in order to reduce Mango's carbon footprint. ]]> 2021-02-12 21:23:13 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1198350299 40093370 https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1199242592 2021-02-13 13:31:43 UTC https://padlet.com/40093370/t5qoshv6rnmu9b9t/wish/1199242592