Project 3 - Acne Studios by Abi Taylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9 en-us 2021-01-26 13:40:47 UTC 2023-03-02 20:54:01 UTC hello@padlet.com Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126676951 Originally named Acne then branched away to Acne Studios.

ACNE stands for Ambition to Create Novel Expressions. 

Swedish based fashion brand. Founded in 1996 by Jonny Johansson.

First release was Jeans collection. Staple in everyones wardrobe at the time so was very current.
Gave these jeans to family and friends which soon after gained interest and popularity from the media.]]> 2021-01-26 13:52:51 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126676951 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126678997 2021-01-26 13:53:18 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126678997 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126680713 Sustainability is a priority for Acne Studios. Acne want to be proud of their products by their quality and how they are made and used.
They have a sustainability ambition which is divided into 3 categories;
1 - Our Products
"Design high quality products made for long term use with carefully considered materials and techniques"
2 - Our Suppliers
"Cooperate with transparent and responsible sourcing partners to promote fair working conditions in our supply chain"
3 - Our Opperations
"Be a responsible employer that conceders the ethical and environmental impact of our operation activities"]]> 2021-01-26 13:53:37 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126680713 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126682246 SDG's  - Sustainable Development Goals
Acne show their support by trying to align their activities with the goals in mind.

Our Products is broken down into 5 focus topics;
1 - Circularity (involves wanting customers to value their products and use them for a long time)
2 - Raw Materials (Durable materials that last)
3 - Animal Welfare (They are not a company that 100% doesn't use animal wool however they take steps to make sure the animal wool they do use comes from animals that are treated correctly and not just raised for that purpose)
4 - Chemical Management (Products sold by Acne should always be safe for customers)
5 - Production Processes (The materials used in the production process and what they do to reduce their carbon footprint)]]> 2021-01-26 13:53:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126682246 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126683661 2021-01-26 13:54:14 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126683661 Animal Welfare Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126685084 They use wool including Mohair, Cashmere, Alpaca and Merino.
They use down in winter jackets.

They follow restrictions such as;
 - Ban on Angora Wool
- Dont accept mulesing  of merino sheep.
- Only use down certified to Responsible Down Standard (RDS)
- Never use hides from animals only raises for fur.
- Use hides that are a by product.

Traceability Questionnaire
All suppliers go through this questionnaire. It allows can't to have full transparency of who they are working with. They declare documentation from these suppliers for example a non - museling declaration. 
70% of leather garments are form tanneries located in Italy and France.
A goal is to have documented overview od all stems in supply chain of animal derived materials. ]]> 2021-01-26 13:54:31 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126685084 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126686205 Chemical Management
Member of the "Kemikaliegruppen"
Participation in seminars on chemical matters.
Member of "BLC Technology" to gain further support on chemical management.
Suppliers need to sign and confirm compliance with the chemical management.

Production Process
This includes tanning, dying, printing, washing and finishing. 
All of these can leave marks within green house gasses, water pollution etc.
Member of the Sweden Textile Water Initiative and the Leather Working Group.
All denim finished are done in Italy with a small number of wash houses.
Several wash houses use all or partly green energy.
Leather is Chromium, synthetic or vegetable tanned however chromium free tanning is preferred.
Acne has a capsule collection made with low impact washing techniques. ]]> 2021-01-26 13:54:46 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126686205 Our Suppliers Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126687609 Labour Standards
Social and quality standards are high.
Member of the Fair Wear Foundation (FWF)

Purchasing Practices
Plan and book capacity as early as possible to allow suppliers time to deliver.
Pre-book materials.

Raising Awareness
Sustainability team and development production teams regularly rate all the suppliers on their sustainability performance.

Transparency
All of their details are shared with the Fair Wear Foundation. 
Yearly brand performance checks are done. Acne has received the highest grade for their achievements. ]]> 2021-01-26 13:55:02 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126687609 Our Opperations Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126689128 How they take responsibility for employees worldwide and how they work to promote ethical business behaviour.

Environmental Impact
1- Facilities (Energy consumption from stores, offices to warehouses)
2- Travels (Business travel by employees)
3- Logistics (Shipments of products)

Co2 impact mostly comes from Logistics (60%) compared to Travels (31%) and Facilities (9%).]]> 2021-01-26 13:55:18 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126689128 Packaging Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126690689 Acne studios packaging is designed so it is desirable and useful to customers. 
In store uses paper bags that are made from paper certified by the Forest Stewardship Council (FSC). If not that, its recycled cardboard.
Acne has a simple packaging design with a classic pink carrier bag which is part of their brand identity.]]> 2021-01-26 13:55:38 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1126690689 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127564519 Socials include Facebook, Twitter, Instagram, Pinterest, Youtube and Weibo - Connecting with Eastern Asia market.
Acne however doesn't have a mobile app.

Acne also does not show reviews on their website. This might be because of the luxury aesthetic but it does not help when it comes to people purchasing items, knowing the real life fit of the garment.

Website vs mobile site were very cohesive and both run smoothly. Fitting with the brand aesthetic.

Slight differences which depend on how you are viewing the site. 
Mostly using model shots with a few flat lay options. 

Recommended product at bottom of page - Usually the items the models are wearing along with the item you are viewing.

Provide a "shown with" option as a link and sell method. This shows how Acne would style that item.

"Fit Visualiser"  - Help with finding your size and can compare sizing to garments you already own.

"Find in store" option linking online to in store. More accessible for some people. ]]> 2021-01-26 16:23:27 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127564519 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127565836 2021-01-26 16:23:40 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127565836 "Stockholm Syndrome" Bank Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127568273 Former bank that was the scene of a hostage situation. 

Jonny Johansson said "Its part of our history but also the future. This is how I see our monumental flash in Stockholm."

Store offers historical nuances alongside Acne Studios minimal aesthetic.
Relating events with Acne Studios making it honest which is true to brands identity.

Created a limited edition capsule collection alongside to pay homage to the heritage. The collection had prints of the newspapers of 1973 bank robbery over the clothing. ]]> 2021-01-26 16:24:04 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127568273 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127570438 Acne has a repurposed leather and denim collection which is constructed entirely from excess fabric.
"Finding positive and sustainable solutions through design."

Bla Konst  - Tokyo Shibuya
Relaunch of new separate denim line.
Interior finishes exclusive to the space.
Blue sky carpet with iron staircase painted red.
- Juxstaposed against metallic furnishings. 
Store front has blue neon sign "We are here". Brings attention to this small entrance way. Makes you wonder who they are as if you are meant to know. ]]> 2021-01-26 16:24:26 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127570438 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127572052 New York Flagship
Collaboration with Max Lamb. Max Lamb makes hand stuffed rugs which were included in this store design. The rugs added softness against hard, rough structure.
Furniture concept revolving around polycarbonate elements with gold accents.

Sophie Hicks - Architecture
1 - Seoul Flagship
Swedish culture is modest compared to Acne's store designs.
Building reflects this contrast.
Outside view is a Lightbox. Soft and translucent.
Outside structure is separate from inside creating the illusion its sitting in its box.
Inside is a concrete monster.
No decorations however played with music inside store to create a different atmosphere.

2 - New York (West Village)
Very small store with it being a former dry cleaners. They turned negative attributes such as low ceilings into positives.
They used wall mounted lights instead of putting them on the ceilings. 
Stainless steel frame inside catches light from passing car headlights drawing attention to shop.
The use of the stainless steel frame also creates softness to the store making it more laminated and airy.]]> 2021-01-26 16:24:44 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127572052 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127575275 Milan Flagship 
Location of shop is away from busier shopping streets.
Grand arched windows.
Windows create symmetry and echos the arches from neighbouring church.
The walls inside the store also mimic the arched windows.
This creates a sense of cohesiveness.
Granite tables and stools displaying product appearing like stone monuments.
This store concept gives;
Texture
Materials
Detailed 
Minimal with a pop of colour
Gives a sense of individuality.

West Hollywood
Collaboration with Daniel Silver.
He created a large sculpture which acted as a focal point in the centre of the store.
Acne produced 100 limited edition signed shirts to celebrate.

The store mimics an open gallery with a bright pop of colour.
The store facade is almost entirely of glass giving you this transparency right into the store.
Concrete floor with stainless steel rails with a corrugated ceiling.]]> 2021-01-26 16:25:08 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127575275 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127577488 London Flagship - Dover Street
Used to be a former 4 floor art gallery.
It was a challenge as it wasn't Acne's DNA however liked the idea of it being different to previous stores.

Location of store was close by to Dover Street Market adding to that artsy culture.

Each floor of the store has a different artist work displayed within. Menswear floor had a yellow piano that would play live music at the weekends. Founder of Acne was a musician so that played an importance to him and the history. 
Top floor remained a "gallery" to keep with the theme or the building however being a gallery of accessories and shoes.

Pelham Street - South Kensington
Edgy design and a more grown up version than first store due to location being more luxury and sophisticated.
This store focusses on design, industrial meets luxury.
Steel walls with neon tube lights.]]> 2021-01-26 16:25:28 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127577488 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127580543 2021-01-26 16:26:00 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127580543 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127582829 Overview of customer profiling and the 4 key categories, as a brand, that you need to think about when marketing and advertising to your target market. 
These being;
Demographic - General information such as age, gender, generation etc.
Psychographic and Behavioural - Lifestyle, self image, Interests and hobbies.
Geographic - Location, Urban/Suburban/Rural
Usage and Benefit - Brand Loyalty, Purchases and pricing sensitivity. ]]> 2021-01-26 16:26:24 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127582829 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127584826 More in depth detail of Acne's customer profile. The main demographic from age range to generation, marital status, ethnicity, income and education, job and social grade.

Psychographics looks more in detail about their personality, their hobbies, their characteristics. Where they would hang out, what they would get up to on the weekend. 

Geographic looks more at where they would live. Due to the demographics and where the stores are located, city centres or just outside main shopping areas are most likely where the customer profile would live. 
Looking specifically at where the London stores are located gives an idea of what type of building they would live in and which areas. 

Usage and Benefit goes onto look at how the customer profile shops. Being more sustainable conscious means they prefer quality over price. This also links to brand loyalty. 
Timeless pieces that last vs fast fashion. ]]> 2021-01-26 16:26:44 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127584826 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127586192 2021-01-26 16:26:59 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127586192 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127587532 Windows and story telling keeps peoples attention. They should go beyond showing the product and should tell a tale. By using a theme, finding a story in line with it and sending out a clear message will make a successful window.
* Colour trend can be a theme.]]> 2021-01-26 16:27:13 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127587532 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127588749 These are examples of global windows that have inspiring displays whilst spreading positivity - WGSN Autumn 2020

Key Action Points;
* Champion Sustainability
* Uplift and Energise
* Blur the boundaries 
(Explore between real and virtual)]]> 2021-01-26 16:27:26 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127588749 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127590122 2021-01-26 16:27:39 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127590122 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127593538 Holly Wadsworth
What I have learnt from this article is that the history of the brand is important for storytelling.
Exaggerate and provide some entertainment.
Humorous and narrative display resonates with customers. 
Brand name and logo equals a good starting point.

Camden Peoples Theatre
* Had real actors living within windows to highlight costs of living in London.

Levi's Just Married Windows
* Windows about marriage equality]]> 2021-01-26 16:28:14 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127593538 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127595688 2021-01-26 16:28:36 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127595688 Jonny Johansson - Brand Founder Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127598511 Originally a musician so learned through trial and error when founding Acne Studios.
Enjoys being in the moment with current and honest fashion. ]]> 2021-01-26 16:29:04 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127598511 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127600543 This is a sustainability report for 18-19 (most current one on their website).
They have this on their website for everyone to see. It shows as a brand a lot of transparency as to how they are doing things to improve their sustainability. They want people to know the thought that goes into the way they produce and manufacture. 
I gained a lot of information about the brand and what they stand for. The practices they are doing to help our planet and overall be more sustainable. ]]> 2021-01-26 16:29:25 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127600543 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127602302 2021-01-26 16:29:43 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127602302 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127640464 2021-01-26 16:35:58 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127640464 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127644497 2021-01-26 16:36:36 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127644497 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127648670 2021-01-26 16:37:15 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127648670 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127652730 2021-01-26 16:37:53 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127652730 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127656887 2021-01-26 16:38:31 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127656887 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127660498 2021-01-26 16:39:05 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127660498 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127663635 2021-01-26 16:39:34 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127663635 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127665858 2021-01-26 16:39:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127665858 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127669419 2021-01-26 16:40:31 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127669419 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127680426 This is what the flagship store in London looked like with the exhibition inside alongside the limited edition blue shirts.]]> 2021-01-26 16:42:22 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127680426 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127688981 2021-01-26 16:43:40 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127688981 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127690689 2021-01-26 16:43:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127690689 Acne Paper Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127694178 Launched August 2005
15 published editions.
Discontinued in 2014
Acne Paper explores its subject from various and unexpected view points. 
Recognised all over the world as something new and exciting. 
It was something different at the time which was timeless, nostalgic yet modern.]]> 2021-01-26 16:44:31 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127694178 Acne Paper Past Issues Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127695950 2021-01-26 16:44:48 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127695950 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127700156 Outlining personality traits of millennials.

Masters of the art of multi-tasking
Tech-savvy
Browsers not Buyers
Creative problem-solvers
Price Picky
Socially conscious


Consider an interactive format where the audience engages with the material instead of just reading or watching.

Viral marketing
]]> 2021-01-26 16:45:29 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127700156 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127704594 Acne's flagship store is located on Dover Street in the area of Westminster. 
I found out research as to what the housing is within this area. How many occupants and whether it being rented via council or privately rented. Other information included whether these people are married or single, gender, culture, social grade and what their employment status is. ]]> 2021-01-26 16:46:09 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127704594 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127706562 Millennial characteristics that support SDG's.

79% of millennial employees are loyal to companies that care about their effect on society

They express their sociability online through social media apps such as Facebook, Twitter, and Instagram, among others, and this enables them to share and receive information, making millennials the most connected generation.

This cohort is open-minded since they were raised in a networked world. They are optimistic about a sustainable future because they are a digital generation that believes in technology.

They spend their money on ethical and sustainable experiences such as eco-lodges. Ecotourism options appeal to them because they believe in reducing their carbon footprint.

Millennials are also putting their monies into socially responsible investments (SRIs), or “impact investing.” Impact investing, also known as “green investing,” involves putting money into organisations that have a positive impact on the world.

]]> 2021-01-26 16:46:28 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127706562 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127759406 Looking at Acne Studios Omni-channel approach. 

Analysing and comparing them across all channels to see if they are cohesive. ]]> 2021-01-26 16:54:55 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127759406 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127806353 Garments are also sold on;
Net - A - Porter
Selfridges
Liberty
End Clothing
Harvey Nichols

All of which are luxury department stores fitting with the brand. ]]> 2021-01-26 17:02:49 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127806353 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127815440 Rely on customers and their loyalty to the brand rather than using traditional methods of promoting.

Marketing methods include direct selling via their staff, emails or social media. ]]> 2021-01-26 17:04:19 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127815440 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127843216 Research into Acne Studios customer profile.
First initial research before breaking it down into the 4 categories. ]]> 2021-01-26 17:08:53 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127843216 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127851964 Millennials is the generation that is Acne Studios target market.
They are highly connected and involved with social media where they can gain and share information. This also means they are "tech savvy" meaning they can keep up to date with changes in  the retail industry. 
They stand for diversity and inclusion - Racially and ethically. 
They believe in investing in organisations that have a positive impact. Also known as "Green Investing".
Brand loyalty comes from quality and not the price of the product. This means they are more likely to invest in staple pieces that will last rather than fast fashion. ]]> 2021-01-26 17:10:15 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1127851964 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132082084 Mannequins have declined in the last 10 years. 
Being originally made out of fibre glass. There are many more companies which now make mannequins more sustainable.

Mannequins can come in different forms such as abstract, realistic, stylised meaning they look exaggerated or busts/ headless mannequins. ]]> 2021-01-27 15:23:05 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132082084 Hans Boodt Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132107910 Mannequin company that think about all aspects when it comes to making and recycling mannequins.

Their mannequins consist of intra-waste, composite, replex, Bio+ and duracom. Making them high quality and recyclable.

Then have second life programme or "End of life" programme. This is where companies will give them their unwanted mannequins and they will find them a second life or another purpose. They will donate to museums, design academies and schools or re-use them themselves. 

They also find ways of reusing them in their head offices. If they cannot find a new purpose then they will take the mannequins apart and recycle them to be made into new mannequins, other product or energy.]]> 2021-01-27 15:27:27 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132107910 Genesis Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132133641 Sustainability is Genesis' brand DNA. They were the first company to product mannequins with innovate ecological materials and processes. 
They were the first to experiment with fibres such as coconut, hemp, flax and bamboo. 
The materials they currently offer are 3 types of linen, sugarcane, raying, repurposed glass, sisal, wood chips, removed fabric and quartz. 

The use of 3D scans and 3D prints is to help with the visualisation of the mannequin. To see if these fibres would work and what they would look like. 

47% of their mannequins is made up of bio-resin. 
They use Nano Protection which is a protective finishing ensuring the longevity of the mannequin. 
PPG paint which is durable and scratch resistant.]]> 2021-01-27 15:31:48 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132133641 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132145906 2021-01-27 15:33:55 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132145906 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132146852 2021-01-27 15:34:05 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132146852 Snowdon Blue 2012 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132159116 Snowdon blue was a collaboration with photographer Antony Armstrong-Jones or his other name "Lord Snowdon". 

Johansson had previous worked with Lord Snowdon for Acne Paper in which he took photographs for.

This was a collaboration that featured a book with 61 portraits of famous stars wearing a classic blue shirt.
Acne Studios created 8 limited edition unisex blue shirts alongside the book.

It was a travelling exhibition along with the book. Started at the flagship store in London and carried onto Paris, New York and finished in Stockholm.

Lord Snowdon's work has a honest energy which is fitting to what Johansson stands for.]]> 2021-01-27 15:36:09 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132159116 Tree of Liberty Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132163189 Pink bonsai christmas tree.
Jewel tones.
Tree hanging in centre making it a real focal point.
Visually stimulating.
"Tree of Life" design which is filled with life, foliage, exotic animals and festive treasures. 
Can purchase items in the windows which were made for the scheme.
Mystical and fairytale vibes.
Rich, deep tones with the soft lighting creates that different world.
Enchanted.]]> 2021-01-27 15:36:49 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132163189 Liberty 2020 Christmas Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132164308 Hand painted icons made by Liberty London team during lockdown.
Symbolises love, loss, joy and happiness.
Echoed a stage set. (theatre)
Brings back hope in the community.
Creates a sense of life at home.
Relates to current climate and relating to audience.
Fairytale vibes.
Community driven window.
Fits with the brand.
Reminiscent of 1960's Carnaby Street.]]> 2021-01-27 15:37:01 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132164308 Hermes Shanghai 2019 Window Display - Primary Research Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132167176 Using invisible figure.
You create your own freedom, your own dream and fantasy.
Use of colours sets the scene for each window. It has softness and warmth.
Use of your imagination followed with some nostalgia.
Makes you visualise yourself with them products. You could see yourself in that moment, in that setting and would be everyday things you would naturally have.
Layers to the scene creates depth and also wonder. ]]> 2021-01-27 15:37:32 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132167176 Huit Denim Co Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132169156 Window has 5 trigger points where people passing by can touch the window over theses 5 points and gain information about the brand by a voice speaking to them.
Creates involvement from the customers then intern creating attention.
Use of yellow for the trigger points makes them easy to see/notice. Grab your attention.]]> 2021-01-27 15:37:52 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132169156 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132224221 Theme - The overarching idea/moment in the retail calendar e.g. Pastels for Spring 2021

Scheme - Developing the idea into a story that can run through many windows.

Schemes in windows should;
1 - Be instant information
2 - Attracting Customers
3 - Building a positive image
4 - Increase in brand awareness
5 - Promotion of sales and special offers. 

Examples of scheme ideas would be the use of colour, lighting/technology, art/surrealism, setting the scene, immersive/interactive, living, quirky/provocative and theatre. ]]> 2021-01-27 15:47:31 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132224221 Mannequin Timeline Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132273565 1900 - 1910
Mannequins moves away from a bust form and become a full form based off the human body.
The head and torso being made of wax, legs and arms being made of wood and feet being iron. 
Came in 3 forms of poses with a tight waist being able to model corsets on. A mannequin would've been around $15. 

1910 - 1920
As women jobs became more practice so did mannequins. Everything followed suit to what ws going on at the time.

1920 - 1930
Formal women's body type for mannequins is gone and replaced by a more slender, boyish and straight figure.
Introduction of paper mâché mannequins which were heat resistant.

1930 - 1940
Mannequins made reminicent of famous celebrities at the time such as Marlene Dietrich. Thin bodies with regal poses.
Metal skeleton with skin like material. More expressional.
This period saw shoppers being aware that mannequins were abstracted version of perfection.

1940 - 1950
First plastic mannequin was made.
Mannequins becomes slimmer and shorter to save on precious materials.

1950-1960
Mannequins become more uniform in shape and size.
The likes of Marlyn Monroe influenced the mannequins. They now have tiny, defined waistlines and rounded hips.
The 50's saw the release of the Barbie Doll which more than likely had an effect of mannequins at the time.

1960 - 1970
Supermodel era arose. The likes of Twiggy being an influence on the shape and size of mannequins. 
Still ignoring the shape and size of the average women at the time.
Mannequins are now made of fibreglass. 
Production of the first well known ethnic figure, Donyale Luna. 

1970 - 1980
Mannequins become abstracted and faceless. 
Mannequins came in colours of white, black and grey. 
70s sees the petite mannequin sizes.

1980 - 1990
Focus on health and fitness, mannequins become to be realistic with toned features. 

1990 - 2000
Supermodel trend came back but so did larger sized mannequins. Plus sized retailers were showing mannequins that were a max size 14. On the other hand were layer criticised because they still were not a true representation fo plus sized women.
Mannequin bodies become realistic  with softened, toned bodies with narrow hips.

2000 - Present
Mannequins still being produced with this "model" aesthetic. 
Transformation into faceless mannequins that are block colours. 
Negative message they have on the realistic body type of women. They range from slim to plus sized and that needs to be replicated. 
Not just body type but ethnicity. 
Mannequins should be more inclusive to all. ]]> 2021-01-27 15:55:59 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132273565 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132767255 2021-01-27 17:19:16 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1132767255 Formations Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1140220945 3 main types of formations include triangle, Rule of 3 and Focal point.

Triangle involves having the focal point in the centre and the overall effect of product in the windows going from large to small/low to high creating a triangle shape, drawing the eye outwards and upwards. Looking at everything within this triangle.

Rule of 3 or Repetition creates order and impact. More pleasing to the eye and increasing presence of a product or key item by doing so.

Focal point quite literally is having a focal point which draws the eye to key item or outfit. The use of the focal point really highlights a new/on trend product that you want to sell. Having a subtle background will also make this focal point stand out.]]> 2021-01-29 11:40:19 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1140220945 Scheme Mindmap Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1140242390 This is my scheme initial scheme mind map. 
I have listed all the ideas that I think would best resinate with Acne Studios around the launch date of Spring Summer.

Main ideas being a Art/Surrealism window which would include a collaboration with an artist.
This then lead me to an idea of having the windows as an art gallery. Being minimal with products and artist work being hung from gallery walls. 
It can then be made interactive by the artist work in the window being able to be purchased. 

Other ideas included an urban jungle. Acne Studios are known for having urban, architectural spaces. Their windows and stores being heavy with concrete, so incorporation of new life coming through these concrete walls would be abstract and would link to a Spring Summer launch. It would also resinate with customers due to the current climate. Even though it has been tough and we've had to stay at home, life will find a way through. ]]> 2021-01-29 11:50:00 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1140242390 Hermes x Tokujin Yoshioka - Primary Research Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1145441877 This window scheme was based off a collaboration with the designer Tokujin Yoshioka.
From analysing this video, the window uses digital display and movement to create attention. 
The digital videos seem to be within a type of lightbox. The videos are of a women doing facial movements to give the illusion that she is creating this wind to move the product in the window i.e the scarves. Its intreiging to watch because these two ideas are juxtaposed from the box displaying the video, even though there is a video playing, its quite static compared to this freely moving scarf. 
It creates a sense of calmness, softness and being quite delicate. 
The creation of movement really draws the eye and almost creates a sense of humour.
The fact that the video is black and white and the scarf is vivid in colour makes this classic, well known  product the focal point.
Each window would have a different coloured/printed scarf in it.  ]]> 2021-01-31 13:39:07 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1145441877 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1145469749 Upon further reading of the scheme after I had taken my own thoughts. The window is meant to represent peoples everyday movements with the sense of humour. 
Life was being breathed into the scarf.]]> 2021-01-31 13:55:48 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1145469749 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148071212 These is a chart that shows the relevant SDG's under each category of their sustainability ambition.]]> 2021-02-01 10:56:28 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148071212 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148098252 Chart showing the 5 focus topics and what their commitment is.]]> 2021-02-01 11:04:59 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148098252 Our Products Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148099759 1 - Circularity
This involves quality assurance. All products are tested to international standards.
Care and Repair
Acne cooperated with local tailors and shoe makers regarding quality claims in order to repair simple production faults.
Acne has storage of spare parts. This archive goes back several seasons snd used to assist customers when repairing Acne products.
Customer claims are always evaluated to learn where they can improve.
Care instructions on garments are taken into consideration to inspire customers to be more aware of the impact of their own behaviour. 
Reuse and Recycling 
Carefully plan orders and sales to prevent over production.
Fabrics left over are donated to design schools in Sweden.
Make sure leftover fabric is used.
Garments unsold are sold at outlet stores.
Employees can also purchase garments that are unsold or returned that can't be sold onto their other channels.]]> 2021-02-01 11:05:30 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148099759 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148131884 This is a screenshot of their raw materials. They consider materials in "Recommended" and " Good" as sustainable. "Discouraged" meaning they want to find more sustainable options and "banned" materials. 
This guide is also helpful to designers, fabric sources and product developers within the company. 
Cotton being most important fibre, wool being the second and leather being third.]]> 2021-02-01 11:15:55 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148131884 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148192837 2021-02-01 11:35:58 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148192837 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148194614 Main focusses are on Labour standards, purchasing practices, training and transparency.]]> 2021-02-01 11:36:33 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148194614 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148219196 Acne Studios monitoring process allows them to assess if their products are being made in line with the code of labour practices.]]> 2021-02-01 11:44:43 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148219196 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148223674 2021-02-01 11:46:17 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148223674 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148228373 This is a "zoom in" as to why they do worker interviews as a part of their monitoring process.
This is their auditing process in order to evaluate if factories in high risk countries are following and meeting the correct labour practices.
This gives a sense of connection with the staff working in the factories, too listen to their queries and make them feel comfortable talking about these situations.

The monitoring process also involves Risk Evaluation, Self assessment and worker feedback.]]> 2021-02-01 11:47:50 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1148228373 LinkedIn Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1149042243 Must haves for profile;
1 - Education
2 - Photo
3 - Experiene 
4 - Volunteer Experience (if you have)
5 - Skills]]> 2021-02-01 14:57:26 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1149042243 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1149161204 Shows a variety of different brands showing unique schemes used to draw the attention of customers. ]]> 2021-02-01 15:16:37 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1149161204 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1149163343 2021-02-01 15:16:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1149163343 Future Optimism: Store Design Inspiration Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1149207606 As people and brands make a concerted effort to seek out positivity, store-design trends reflect a collective momentum that looks towards a more optimistic future, and harnesses the power of dreaming and imagination.
The unknowing of when things will return to normal due to Covid.
A store window that can channel your imagination and hope would resinate with consumers at the moment.

Explore how you can use store space to create opposing moods and aesthetics. Experiment with colour, shape, texture and light to emphasise a clear divide between light and dark, or positive and negative.

Think about how to use contrasting applications and materials to take people away from the outside world and lead them on a thought-provoking journey.

Create dreamy and utopian settings by using colours, patterns and fixtures in imaginative and playful ways, resulting in an immersive in-store experience that uplifts and inspires shoppers.

Using props and decor can draw the line between dreams and reality.

Mood and mindset play a key role in shaping the shopper journey, so brands are using store space by way of colour and design to reinforce positive wellbeing, creating more personal connections with shoppers as they emerge into a post-pandemic world.

Nostalgia creates the sense of embracing the old. Bringing consumers back to a warm and happy memory to distract away from the current climate.]]> 2021-02-01 15:24:26 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1149207606 Tone of Voice Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1152856547 Inviting the customer. 
Personal experience where it feels directed.
Simple and to the point.]]> 2021-02-02 10:17:14 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1152856547 Louis Vuitton x Yayoi Kusama Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1152890567 This really embodies the artist. She is a unique artist known for her classic dotted print which Louis Vuitton has taken to the new level. Making not only its windows but its whole store reflect this collaboration.
Really stands out making its store the focal point of the whole street. Drawing the attention because of its creativeness and difference from others.]]> 2021-02-02 10:26:54 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1152890567 Artist Collaboration Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153150488 As Acne always collaborate with a new artist/architecture when they launch a new store, I thought that would play to the brands identity. 

Artist collaboration would bring a sense of difference to the window and something people may not have seen before.

I researched into several different artists until I found one that linked to the theme I was going for of Spring/Summer and what story I wanted to tell.]]> 2021-02-02 11:48:49 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153150488 Kathryn Knudsen Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153151658 " Utilises a variety of traditional media, abstract forms, and found objects to produce an artistic vision that can heal, refashion, and beautify."
"To experience Kathryn's art is to realise that the very fabric of our culture and everyday lives can be recast and reclaimed, just as nature does in its endless march of life and desire."

The fact she uses all these different mediums into her work made it unique to me. She takes old fabric and repurposes them into her work tying with the idea that nature does the same.]]> 2021-02-02 11:49:15 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153151658 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153159461 2021-02-02 11:51:51 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153159461 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153159945 This article outlines new textile artist you should know. Through this I instantly found what I was looking for based on the scheme of my window design.]]> 2021-02-02 11:52:01 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153159945 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153160237 I realised through researching my original scheme of doing an art gallery inspired window that it wasn't fulfilling what I had imagined would work in my head. 
I turned to my next idea of creating lots of texture in the window, fitting to the spring vibes of new beginnings.

I started to research into textile artist instead of paintings.]]> 2021-02-02 11:52:06 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153160237 Sarah Zapata Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153166453 Textile artist who's work is vibrant, colourful and full of life. 
Due to her work being expressive about culture, tradition and accepting alternate lifestyles I thought it would fit in the meaning behind my window of no matter the struggle that we are going through, life and ourselves find a way through it. 
Her use of yarn to create shaggy rugs would give a sensory feel that I was aiming for. It will give the illusion of colourful nature, making you think back to your memories of flowers blooming or sitting on the grass.]]> 2021-02-02 11:54:10 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153166453 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153189957 The use of messaging is not necessarily in wording but the window display itself is the message.

The window sees an old pile of clothes including hangers which more and more clothing was added each day to represent what fast fashion is doing. Essentially the "rise in fast fashion" and people need to be more sustainable.
They made a statement causing customers to wonder and double take.]]> 2021-02-02 12:02:38 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153189957 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153754059 2021-02-02 14:18:28 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153754059 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153756452 2021-02-02 14:18:51 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153756452 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153758323 2021-02-02 14:19:10 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153758323 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153760794 2021-02-02 14:19:35 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153760794 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153762879 2021-02-02 14:19:55 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153762879 Womenswear: Trends To Watch For 2021 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153774806 Trends for 2021 include Minimalism, Comfort & Casualization (Loungewear), Nostalgia, Escapism and Release.

Minimalism and Comfort Loungewear have both come about from Covid19. Staying at home, upping your loungewear game and keeping to those minimal tones and oversized aesthetics.  Brands have been selling matching sets making it all that more appropriate to latch onto the trend. The minimal colour scheme can also reflect on peoples mood of not wanting to dress up and would rather have muted attire.
Trend of having a "Capsule Wardrobe" also bring the minimalism in hand in hand. People are wanting those minimal, staple, long lasting pieces.
From the graph you can see the increase on the amount of searches for "loungewear" in the past 12 months.

Nostalgia
The current climate can make everyone feeling down so by looking back on the "better times" gives a sense of happiness to people.
Nostalgia fashion trends from the 90's and y2k are massively making an appearance also along with this fun era.

Escapism and Release
Time of lifting spirits and being hopeful. Hopeful comes with new styles and wanting to dress up and get excited for things in the future.

All of these are trends for womenswear however can still be related to the design of windows. This might include the items included in the window will reflect these trends or the window design might have colours reflecting them. ]]> 2021-02-02 14:21:54 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153774806 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153869375 2021-02-02 14:37:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153869375 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153870556 This graph shows the large increase in "loungewear" searches made on Google over the past 12 months. ]]> 2021-02-02 14:37:14 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153870556 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153871902 2021-02-02 14:37:28 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1153871902 Global Data Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154119522 Using the Global Database I was able to see what Acne Studios competitors demographic is.

All Saints
Main demographic is women being 60% and men being 40%.
The age range is between 25 - 54 which is a little wider than Acne Studios. They are more targeted towards mature people which shows through having expensive garments that will last a lifetime.
Their social grade is within AB and C1 which is the same with Acne Studios. Well educated people with a high disposable income.

The main difference I would say is their age range. Acne Studios aims towards a slightly younger demographic meaning that even though they have staple, long lasting pieces, they can be more creative and quirky with their products. ]]> 2021-02-02 15:17:17 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154119522 Floral Schemes Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154257052 One of my strong scheme ideas was this minimal flower garden/urban jungle. 
Researching into floral window design schemes to get an idea of what has been done before.

This scheme incorporated inside the window and outside the window. It is very impactful by its large scale and by being colourful. It makes the window very 3D and having lots of life. You get an understanding straight away that this about perfume that must have a very floral scent.]]> 2021-02-02 15:38:54 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154257052 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154285245 This floral scheme sticks to the frames of the window. It has very bold flowers which can make the clothing look a little lost within the window if they are not put in the correct formation. 
These flowers look realistic whilst all being made by paper which is a trick of the eye. Can make you do a double looking want you to get closer to see the detail.]]> 2021-02-02 15:43:24 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154285245 Jungle Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154346381 Bergdorf Goodman
These windows had a heavy jungle theme. Everything was green with lots of texture, life and heavily inspired by nature.
From afar everything looks busy and chaotic however when you get closer you notice details of all the animals within the window.]]> 2021-02-02 15:53:36 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154346381 Art Gallery Scheme Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154378973 Gucci Hallucination scheme
These windows are impactful by use of colour. All of the windows were primary colours, which the mannequins matched the colour. This made them blend into the background, making the clothing more of the focal point. Another aspect could be seen as them being quirky addition to the window. 
These windows give off the impression that the mannequins in the window are visiting a gallery by the use of some mannequins sitting on benches in front of the artwork and facing away from the window front. ]]> 2021-02-02 15:58:55 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154378973 Artist Collaborations Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154457162 Collaborations with artists tend to have a deeper storytelling meaning. There is thought behind why and how they have done things. 
The themes main colour is blue and white. It creates movement in the way objects have been places for example the kite in the sky to the flowing pieces of fabric.]]> 2021-02-02 16:11:57 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154457162 Primark Christmas Windows Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154533732 These were Primark's Christmas windows. Each window has its own theme but they all resonate with the  time of it being Christmas with the colder weather and spending time with loved ones. They have also resonated with the current climate by the use of their messaging to have "safer shopping" and to wear your mask. 
This window shows a key theme of family, not only with the use of the campaign images which tell you to read a particular families story but also by the use of mannequins. How they look supposedly like a family dressed in winter garments.
Other messaging is used in the word "magical" relating to Christmas being seen as this whimsical, magical time of the year. ]]> 2021-02-02 16:24:10 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154533732 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154535341 This second window sticks with the same theme of family with the campaign images and to read this families story. This window shows the party side to Christmas. Getting dressed up for a special occasion. The use of the same dress little girls dress in the campaign images as being shown on the mannequin will help to sell that garment. 
They have the same messaging of "safer shopping". Trying to get that message across to the customer in a bold, clear way.
Other messaging being used in this window is the word "wish". Where it is placed works well with the campaign imagery. She looks as she's putting a wish upon a star on the top of her Christmas tree.]]> 2021-02-02 16:24:25 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154535341 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154536935 The third window is focussed again on family but family at home with the campaign images of them in pyjamas. The use of mannequins being used to show a family. 
Again, you can see the clear messaging of "safer shopping".
This window also has messaging of "Love" which is also shown through the family in the campaign images. Resonating that this is a time for love. ]]> 2021-02-02 16:24:41 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154536935 Yankee Candle Christmas Windows Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154538893 Straight away you can tell what the theme is by looking at the window. Christmas with the use of the tree and wooden reindeer being the focal point. It is clever how they have used the reindeer to also display their product. It gives the illusion that it is carrying all these gifts on its back ready for Santa.
It highlights that these would be great gifts to give this Christmas with the display of gift sets in the window and with the current climate of being at home.
There is no messaging in this window so its not being direct with the customer.
On the other hand this window looks like there was no thought into product placement on the floor of the window. It is just telling you that have a load of these gift sets that they need to shift. 
You need to look at the window as a whole rather than trying to get stock out.]]> 2021-02-02 16:25:00 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154538893 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154540762 2021-02-02 16:25:18 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154540762 Next Christmas Windows Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154542492 This window has a very clear message of "Merry Everything". Next is trying to make this holiday inclusive to everyone whether you celebrate it or not. It is also coming across as having some tone of voice, being a bit humorous because of the current climate, people were writing off this Christmas so lets not a put a label on it and "just merry everything".
The products in the window link to the time of year.]]> 2021-02-02 16:25:36 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154542492 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154545648 Window messaging is used to reinforce a campaign, to highlight a new season or product, to communicate a promo or sale and to direct customers online.

Window messaging should be short and sharp making it easy for the customer to understand. 
Messaging can include tone of voice to connect with the customer. 
It is about how you say something verses what you say. 
Messaging needs to make your brand stand out, it needs to be consistent so customers can become familiar with it and gain that trust.]]> 2021-02-02 16:26:07 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154545648 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154547523 2021-02-02 16:26:24 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154547523 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154549153 This is a mind map of Acne Studios tone of voice. 

Their website is very informative and sounds professional. They like to inform their customers how garments are made and what they are made out of.
They talk in the 3rd person such as "Acne Studios has" instead of "We have".
Their socials are the same, very informative and professional. They use opening words such as "Discover", "Just arrived" and "Introducing" to engage with their customers and to sound more inviting. 

Within their windows they don't have a lot of messaging. It usually consists of the brand name which can have a disconnect with customers. 

Brand in key words;
* Honest
* Rule breaking
* Minimal
* Being in the moment
* Informative]]> 2021-02-02 16:26:40 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154549153 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154554699 "Her work pushes the boundaries of textiles as an expressive art."
"she has dedicated her talents to creating pieces made from common materials, such as yarn, fabrics, paper, and other everyday objects"
"Her work focuses on tradition, control systems, labor, cultural relevance, and themes surrounding acceptance of alternative lifestyles"
"The textile art of artist Sarah Zapata is characterized by enormous carpets that are sculptural and have patches of bright colors. Often, her art exhibits are interactive and contain a live performance"]]> 2021-02-02 16:27:33 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1154554699 Tailoring meets comfort Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157840886 Day to nigh pieces
They are easy pieces to style
Oversized silhouette
Smooth lines 
Draping 
Cotton being main fabric ]]> 2021-02-03 09:53:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157840886 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157842917 2021-02-03 09:54:30 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157842917 Utility Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157843815 Utility pieces styled casually
Durable, long lasting
Structured
Transitional piece ]]> 2021-02-03 09:54:45 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157843815 Leather Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157852072 Timeless staple
Comfort focus with loose cuts
Soft leather allows for weightless effect
Draping
Semi-glossy and matte leather]]> 2021-02-03 09:56:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157852072 Pinstripes Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157853267 Reimagining the shirt into versatile pieces
Pencil stripes are key to updating silhouettes
Contrast materials with the pin stripes]]> 2021-02-03 09:57:16 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157853267 Textures - Shirring Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157887959 Silhouette manipulation
Elasticated linking to comfort]]> 2021-02-03 10:06:40 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157887959 Checks Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157907751 Small scale gingham and cotton tweed
Timeless vintage feel]]> 2021-02-03 10:12:15 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157907751 Trend - Leather Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157949645 Image shows they have layered a dress or coat unbuttoned over the top of leather trousers. Mix of different textures. 
Oversized silhouette with minimal accessories.]]> 2021-02-03 10:24:48 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157949645 Trend - Shirring with tailoring Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157950361 They have played with silhouettes by placing this feminine, side shirred dress underneath a boxy fit tailored jacket. 
Both within the trend colours of neutrals.
Jacket looks to be leather, creating softness to the look. - mixing textures]]> 2021-02-03 10:25:00 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157950361 Trend - Tailoring Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157951394 Layers of tailoring broken up with sheer/flowy garment underneath jacket/blazer. - Mix of textures.
Loose garments however still have shape/silhouette.]]> 2021-02-03 10:25:17 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157951394 Trend - Sweater Vest Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157952410 The sweater vets has been layered over the top of a tailored shirt along with what looks to be tailored trousers or trousers with a stiff material for example cargo.
Again, keeping within the same tones.
Oversized silhouette with not much shape.]]> 2021-02-03 10:25:34 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157952410 Trend - Checks Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157953530 Matching set. Checks from head to toe.
Use of a belt to pull in the waist.
No garments under the suit allows there to be a contrast.
Minimal accessories.]]> 2021-02-03 10:25:53 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157953530 Trend - Tailoring Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157954845 Layered tailoring.
Garments within the same tone.
Black top underneath matching the black buttons on jacket/blazer.
Minimal accessories.
Oversized silhouette. Loose fitting.
Use of pinstripe as a contrasting pattern.]]> 2021-02-03 10:26:16 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157954845 Catwalk Images Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157955247 WGSN catwalk images for SS21 all show heavy layering within trends. This includes tailoring, sheered garments, knitwear and leather.]]> 2021-02-03 10:26:23 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1157955247 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1158342320 With physical and digital styling there are certain things to consider. These include;
* Current trends
* Brand concept
* Textiles and prints
* Colour palette
* Texture
* Silhouettes
* Inspiration

Inspiration can come from multiple sources such as trend forecasts, magazines, catwalks and street style.]]> 2021-02-03 12:26:59 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1158342320 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1158343513 This can be seen differently in all retailers whether they are high street or designer. 
Topshop for example has a target audience of younger generation. They are trend driven so will always show styling of the new trends on silhouettes that are oversized and not very feminine.
Hobbs on the other hand has a mature target audience meaning their styling is classic and feminine. They are less trend driven and will most likely stick to patterns and silhouettes they know their regular customers will love.]]> 2021-02-03 12:27:24 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1158343513 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159233435 Flat lay example of tonal colour. Taking the colour brown and creating an outfit using the tones within. I know what a flat lay is therefore I felt confident when doing this flat lay. I knew that you would create it so all the items were within a square box. You would give space around each item. After researching the video and realising what you should and shouldn't do, I can see errors within the image. Yes, I tried to create the square box however it is not fulling achieved. It doesn't appear all at the same height. I don't think I took into account smaller accessories when doing my flat lay. I put them onto of garments instead of spacing apart the clothing and filling the gaps.]]> 2021-02-03 15:22:33 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159233435 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159234053 2nd attempt with the knowledge from the video to create a professional looking flat lay.

Flay lay of how Acne would lay out their products by looking at how they style their products.

I think this flat lay is more successful compared to my first attempt. I think the products have been laid out with more consideration. I have kept more to the lines of the square box and have made sure to leave enough space around items and fill in negative space with accessories. I also think I made the jacket the focal point and gave it the most space which draws the eye to that piece.]]> 2021-02-03 15:22:39 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159234053 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159270221 Mobile website of Acne Studios.
Very minimal with their "shop new in" sections as their main hero images.
Clean images with subtle background to focal attention on the styling of the garments.
Model shots being the main image.
Acne's landing page consists of the options to shop new in womenswear or menswear as well as accessories for each. This means the customer has to clickthrough to what they want in order to see the products. ]]> 2021-02-03 15:28:40 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159270221 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159273264 2021-02-03 15:29:10 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159273264 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159279460 When clicking onto the product, the images show you a variety of model shots with also one flat lay.
The model shots show you a whole outfit put together using that garment. This is effective by making the customer want the whole outfit without that initial purpose.
The flat lay is clean and neat. The garment itself is not uniformly flat which adds life/movement  to the garment. ]]> 2021-02-03 15:30:09 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159279460 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159281888 All of Acne's clothing is styled through model shots on the main page. This is effective because it gives you straight away an image of what it would look like being worn. The only downside is that it can be difficult to know what item you're looking at without having to look at the product description.

The model shots are clean with a subtle background making it appealing to the eye.]]> 2021-02-03 15:30:32 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159281888 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159283882 "Show with" option allows the customer to shop everything that the item was styled with in the model shot to complete the outfit for themselves. This is effective because of the link sell aspect and is also in one place for the customer making it convenient.]]> 2021-02-03 15:30:52 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159283882 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159292435 Composition of carefully selected items.
Keep the background clean and simple or choose one that goes with the lifestyle of the outfit.
Flat lays are used to either make the customer buy the whole outfit or it can be a gifting flat lay so the items can be mixed and matched so they take away at least one. 

Things to consider;
*  The outfit
* The Accessories
* The lifestyle pieces
* The background]]> 2021-02-03 15:32:17 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159292435 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159294568 Use of colour within styling can be colour coordination, colour clashing, tonal colour or colour blocking. All of these are very effective in styling an outfit.
These methods would again be used within new trends or to modernise an old trend from a different era.]]> 2021-02-03 15:32:38 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159294568 How To Create - Primary Research Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159308645 Information I gained from this video is the order in which you should do a flat lay.
- Go from big to small (Clothing wise)
- Then bigger accessories (Bags, hats)
- Smaller items next (Jewellery, hair accessories)

Tips would be to;
- Take photos along the way so you can see through a camera what your flat lay is looking like. It gives you a different perspective and you can see what works well or what doesn't
- Fill in the gaps with smaller accessories so there is no obvious negative space
- However leave a small border of negative space around each item. Look more pleasing
- Play with the angles in which you take the picture of your flat lay]]> 2021-02-03 15:34:55 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159308645 Acne Studios Competitors Mobile Styling Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159780157 2021-02-03 16:52:43 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159780157 All Saints Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159786451 Styling is used with both model shots and flat lays. 
The products with the model shots also show a flat lay of the product. 
The products of just the flat lays on the main page don't have model shots alongside. This may be due to not being able to do model shots but it might make customers wary about buying as they don't truly know what it will look like.
Overall page styling is done so two or more products will go together for example, top and jeans, hoodie and coat, shoes and jacket. Outfit bundling.]]> 2021-02-03 16:53:48 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159786451 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159825936 As you scroll down you have a "Share" and "You may also like" section to encourage customers to share a picture of them styling the item if they have it or to complete their outfit. Both of these are effective because by sharing and following that hashtag you can see how others have styled their products. On the other hand, the images shown don't relate to the product you are looking at, it is a general share feed and isn't specifically categorised meaning you don't get to see that specific product on other customers.]]> 2021-02-03 17:00:15 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159825936 Mobile styling Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159872800 To create an effective mobile site/app with the use of styling its important to;
* Have product shots first
* Show a range of pictures
* The use of "Wear with" or "You might like" or "Similar items" options]]> 2021-02-03 17:08:00 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159872800 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159899287 Ways of different styling may include model shots, flat lays, "shown with" options or videos of your product in use.]]> 2021-02-03 17:12:27 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159899287 JW Anderson Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159906245 They use all product shots on their main page however when you click onto the item it shows a variety of product shots and model shots. 
Styling of the main page has outfitting in terms of a top and a bottom but also the use of having the same product twice but showing different colour ways it comes in. This is effective because a customer might not like the original colour and instead of clicking on the item to see if it comes in other colours, its right there next to it making it convenient and easily shoppable.
They show a range of products from women tops to accessories and shoes showing outfitting across all departments.]]> 2021-02-03 17:13:37 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159906245 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159907792 2021-02-03 17:13:52 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159907792 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159908915 "You may also like" section is styling through linking and selling however its the same items no matter what product you click on therefore not showing variety of styling true to that product. ]]> 2021-02-03 17:14:04 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1159908915 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1160071272 This is a good example of what Acne subtly do.
They will style items on their main page in outfits but also through colour. 
You can see here both these garments are the same colour/pattern however they have shown different styles of them. 
This is effective because it already gives you the sense of "you may also like" without having that option of telling you. ]]> 2021-02-03 17:41:51 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1160071272 CV 360 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1160119726 The first time I put my CV through the scanner I received a score of 77% which I was pretty impressed by seeing as I hadn't updated my CV in a while.
After making a couple of changes the score went up slightly to 79% which is not much but its still an improvement. 
This 360 scanner is such an interesting device that makes you think of things you necessarily wouldn't think of.]]> 2021-02-03 17:50:11 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1160119726 First Attempt Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181459189 First attempt at landing page mock up. These were based off my sketch ideas. 

My window scheme is a collaboration with an artist so my first idea was to highlight this as my hero image on the mobile site. It adds interest and has bright colours making it look fresh. Next is a "New In" section because this is what most customers will gravitate towards upon going onto a mobile site first. 
Underneath that is a model shot, most people tend to prefer imagery that includes a model so they can see how the clothes are being styled. Next to it, my first idea was to have a flat lay image to give contrast to the landing page. The use of the textured background behind it links with the collaboration with the artist and making the page look exciting and cohesive. On the other hand I'm not sure if this works. It could be too distracting for the product. Product selection would be key with using a textured/coloured background like this so I will try a second attempt with different products to see if that changes the outcome or if its better with a plain background. ]]> 2021-02-09 10:55:00 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181459189 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181485178 These is a quick sketch of the layout of my mobile styling page once you would click through on "New In". This involves model shots only as people prefer to see products being styled on models.]]> 2021-02-09 11:03:06 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181485178 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181486186 My second sketch involves detail of what product would be next to each other. Still sticking to model shots, the overall layout of the page would have white boarder/spacing around each image.
The products themselves would be grouped in a set of 4. The 4 products would make a bundle of a whole outfit whether that be a classic top, bottom, jacket, accessory or a layering outfit involving 2 tops, bottom, accessories or jackets. 
The product would also be outfitted 2 images across or 2 images down. It would be cohesive so there would always be outfitting. ]]> 2021-02-09 11:03:25 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181486186 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181487167 These sketches show a product page and different way in how it would be laid out.
First idea was to have a the main product image in the centre that you would be able to flick through to show more model shots, flat lays and also a video of the product in a catwalk. The video makes it more real time and shows the flow/movement of the product.
The bottom of the page would show recommended items in flat lay form.

Another idea would show the main product image in the centre and down the side will have the other images and video of the product. ]]> 2021-02-09 11:03:42 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181487167 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181488482 This sketch shows an idea for the landing page of the mobile site. This involves the hero image being the collaboration with the artist and her work. Next would be a "New In" section as this gets the most traffic on the website. This would also highlight the new collection launching. To the right would be another image of a flat of a product from the collection, either could be more clothing or accessories. 
The background of the image could link to the hero image and involve the artist and her work. 
This would also create the illusion of texture on the site making it more engaging. ]]> 2021-02-09 11:04:07 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181488482 Third Attempt Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181755412 For this attempt I took away the background on the product shot and kept it neutral like the model shot next to it. I prefer this design as it is more minimal and doesn't clash with the main hero image. 
It sticks to the current branding that Acne Studios does across channels.]]> 2021-02-09 12:29:51 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1181755412 Second Attempt Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1182417240 Taking improvements from the first attempt, I changed the product flat lay to a product that contrasted to the background. As much as I like the idea and think it is effective by making that product the focal point, I think it is too busy. The use of the hero image at the top is enough to bring vibrancy and for the customer to understand what it is about.]]> 2021-02-09 14:43:12 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1182417240 Styling Attempt Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1182615283 I have stayed on brand to Acne's styling of products in the sense that they are all model shots which I think is effective because you get a clear representation of that product straight away and is more appealing to look at. 

I have styled this bundle as a full outfit and so that the two products across and down from one another can also be styled together. Link and selling to all items.

I have kept the nod to the landing page of the window collaboration as a banner to this page to remind the customer and also for easy access. This banner also adds colour and texture to the page.]]> 2021-02-09 15:12:53 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1182615283 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1182727963 2021-02-09 15:30:40 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1182727963 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1182729047 2021-02-09 15:30:51 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1182729047 Email from Acne Studios - Primary Research Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1182729596 I emailed Acne Studios a couple of questions in regards to their sustainability and other questions regarding what I had found were weaknesses on my swot of Acne. Due to the fact that they were busy receiving many emails about their sustainability approach they couldn't answer any individually.

A question I asked was "Due to the current climate, has Covid19 impacted your sustainability practices and if so how have you been able to manage and still carry them out?"

The response given was that "they are continuing their sustainable practices despite Covid19" which means they are still being diligent in making sure they are keeping on track.]]> 2021-02-09 15:30:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1182729596 Visual Merchandising : Window and in-store displays for retail - Tony Morgan (Book) - Primary Research Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183426893 Publisher - Laurence King Publishing
Published. - 02/02/2016

"One stand alone prop can be as effective as a whole window scheme fashioned from many"
"The general rule for props is that they should support the product without overpowering it"
It is not about how much money the retailer has for the window but it is about having an active imagination.]]> 2021-02-09 17:16:01 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183426893 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183429109 Props en masse
Arrange them en masse. Makes it a bold statement rather than having one of the item in the window. Whether that be on the wall, stacked up or on the floor. Created emphasis.

Bespoke Props
Prop makers will be specialists in carpentry,  paint finishes and being familiar with different materials.

Open back windows will need props finished from all sides and not just the front.]]> 2021-02-09 17:16:21 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183429109 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183473508 Recycling props
Using props they already have by up cycling them for a new window. On the other hand they need to look new and different otherwise too similar and customers might remember them from before.

Flora
Flowers can be very effective within a window in drawing attention of customers. However using fake ones that are made out of other materials makes them last longer and can be used again.

]]> 2021-02-09 17:23:06 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183473508 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183475111 Optical Balance
Informal Balance - Asymmetrical
Relies on Visual Merchandisers to use objects in an even distribution whilst still creating an optical balance.
Formal Balance - Symmetrical
Same objects are used to create a mirror image.

Using odd numbers of objects is a general rule.
You have to be careful with placement. If you have things on the walls and nothing in the centre, it leaves this negative space making it unappealing to look at.
Positioning things ton heigh will make customers follow up towards them but then maybe too high into the ceiling and not concentrating on the window.
Positioning things evenly so the create a path for your eyes to follow will allow people to take in the creativeness of your window and appreciate it.]]> 2021-02-09 17:23:20 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183475111 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183476483 Grouping
Grouping of products allows the eye to have focus on one main point first and then is lead to other focal points around it.]]> 2021-02-09 17:23:34 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183476483 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183477706 Repetition Grouping
It can be easy to loose the focal point of the window with repetition grouping however when it is done correctly, it can have great impact.]]> 2021-02-09 17:23:45 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1183477706 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186817330 This window is in collaboration with Fjallraven. 
This window definitely is using the colour red as is focal point. It is contrasting with the blue and sticking to primary colours. 
These must be the main products produced from the collaboration that they want to sell through the window.]]> 2021-02-10 11:25:28 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186817330 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186817976 Within these "scarecrow" windows, it also gives a sense of humour by the positions the stands are in and how they have made their way out onto the street. It brings character and adds creativity to your standard mannequins.]]> 2021-02-10 11:25:41 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186817976 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186819041 2021-02-10 11:26:04 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186819041 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186819990 I like how they been creative in how they have displayed their clothing. It seems to be hanging from a unique form of a coat hook. I took inspiration from this for my window design in how to display the clothing within my window.

There is limited products within the window sticking to the brand. There is clear messaging in the top corners so you know what the window is about. ]]> 2021-02-10 11:26:25 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186819990 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186820932 2021-02-10 11:26:43 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186820932 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186821486 2021-02-10 11:26:55 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186821486 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186827109 In this window Acne have used a wooden mannequin to display a full outfit. The mannequin and cut out, hanging shape of a women's head relate to one another. The window has a clear scheme of femininity whilst remaining elegant.]]> 2021-02-10 11:28:45 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186827109 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186876644 Overall I think these window are effective in their messaging and keeping a consistent theme across all the windows. It is clear for the customer to understand whilst easily selling the garments in the window. However I do not think it is the best window I have seen. It is not that interesting or engaging to look at due to it being very minimal.]]> 2021-02-10 11:45:22 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186876644 First Sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186949695 Open back window
3 concrete walls to give the illusion of a window and create that space for it.
The artists work would be coming over and in between these walls as a representation of "life finding its way through". 
I wanted to link to the time this was happening to spring/summer with the flowers and trees blossoming into new life.
I also wanted to relate it to the current climate and bring hope that life will find its way and we won't be like this forever. 
The use of the artists work will bring texture to the window creating that sensory experience of making the customer imagine what it would feel like.
Initially I didn't know if I would put garments into the window as I didn't want to distract away from what was happening. Also looking at past Acne windows, they don't tend to have clothing in their windows. It is mainly accessories. 
However I wanted this window to sell and to bring customers inside whilst being something captivating.]]> 2021-02-10 12:10:47 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1186949695 Important skills to have Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1196028462 Soft Skills
- Planning 
- Creative problem solving
- Communication
- Having resilience 
- Being flexible and adaptable
- Having a growth mindset

Hard Skills
- Use of technology
- Learning skills in formal/classroom way e.g. computing, I.T, marketing, fashion design. ]]> 2021-02-12 11:34:33 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1196028462 Second Sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1196054593 Open back window
Within this sketch I was playing with formations and how I wanted to display products In the window.
I removed the back concrete wall to make it an open space that would look on into the store.
The use of concrete plinths in various shapes and sizes to display product would create depth in the window. Going from smallest to biggest. 
This is where I started to think of ways to add In clothing. I didn't want a full mannequin as it is something Acne rarely has.
I thought a mannequin bust would be a minimal and appropriate option.
I think this sketch is unsuccessful because it doesn't give the illusion that "life is finding its way". It seems too scattered with too much negative space.]]> 2021-02-12 11:45:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1196054593 Third Sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1196055343 Open back window
Here I was again playing with formations of the window. This time going with repetition. It is more uniform and pleasing to the eye. 
The use of the artist work would drape in and over the concrete walls as if its going up and over to get to each piece. 
Again, I have stuck with mannequin busts to display product. 
I prefer this idea to the previous however I still don't think it is effective enough at getting my message across. ]]> 2021-02-12 11:45:22 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1196055343 Fourth Sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1196055918 Open back window
2 sides of the concrete wall leaving the back open to see through to the store.
Again the artists work would be draped over the walls and used on the floor.
Here I tried to think of different ways I could display product in the window without the traditional mannequin. I decided upon a rail as it is trendy at the moment to have clothing rails inside the home. It gives this "capsule collection" effect by having these minimal pieces. 
I have also experimented with my messaging within the window. There would be a "Life finds a way" decal that would be on the window. At eye level that would be central to the clothes on the rail. 
I do prefer this way of displaying product as its different to your typical mannequin which would fit to Acne's branding as they are unique and "rule breaking" themselves. ]]> 2021-02-12 11:45:36 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1196055918 Window Display Survey - Primary Research Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1197044122 Here I sent a survey to people who were within the age range of Acne Studios target audience. The purpose of this survey was to see peoples opinion on what they would be more interested in seeing within a window.
The results came back that;

- 75% said that they take notice of window displays.

- 58% said that they preferred a creative window display compared to something minimal. 

- 79% said that they would be deterred away from going into a store if their window display was untidy or dull.

- 70% said that they prefer window displays that make a statement for example, sustainability etc.

- 79% said that a window display has made them purchase an item.

- 70% said they are more likely to buy from a store if they see a full outfit styled on a mannequin.

From these results I can see that people like to use their imagination, they like to stop and look at a window that is creative and different from anything else. A window display is more important than people realise. From the results you can see, people engage with windows, they rely on them to show them new product. Brands rely on them to make people buy a product they otherwise wouldn't. To make them come into store and increase their following.]]> 2021-02-12 16:03:19 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1197044122 Sensory Retail Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206447631 The 5 senses are sight, touch, sound, scent and taste.

From reading this article I found out interesting information.
Shoppers engage through all 5 sense. They are more likely to spend more time and make more purchases if a store was to create a sensory experience.
Customers go off memories so by creating this experience it will allow customers that brand and connect it to a positive experience.
Due to the current climate, it gives retailers an advantage over online retailers as its something online can't provide.

Visual
Design, colour, style and lighting.
It is important that there isn't too Manu products on show as it distracts rather than enhancing the experience.
Products displayed too close together get overlooked.

Touch
50% of customers are turned off by online shopping due to the fact they can't touch or feel a product.
"Endowment effect"
This is when people value things more that they own and by touching a product in store tends to make them feel that ownership
Touching can also active other senses.

Smell
Scent has a direct line to long term memories.
Fragrance allows brands to create a branded experience.
It also gives the customer a scent they can connect to a brand.

Sound
Music also influences memories.
Brands should take the time to create a symphony of sound that captures the heart of the brand rather than putting together a bunch if random songs together.
The music should also resinate with your target audience and what they would like to listen to whilst shopping.

Orchestrating multi sensory cues will differentiate form competitors making it hard for them to compete with.
Digital doesn't address emotional needs.]]> 2021-02-16 10:55:02 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206447631 Hollister - Sensory Retailing - Primary Research Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206448124 What I found out from this video was that Hollister subconsciously transport their customers to this beach experience. They do this by using all the senses to create a memorable experience.
The use of props such as the surf boards adds to the experience. If you was in the store and looking out, you would get the feeling that you was in this beach cabin with the wooden fixtures and windows with wooden slats in them. 
The lighting used in the shop is dark/dim however the spotlights are on the clothing.
They have used campaign imagery of models at the beach.
Their clothing represents the beach experience with the use of colour, prints and textures.
Although you can tell the scent through the video, if you've been into a Hollister store before you know straight away what they scent would be. This fresh, floral scent which you was able to buy in store.
I also noticed how the staff were also dressed accordingly in beach attire by having shorts on and wearing flip flops. This also adds to the experience of you being at the beach surrounded by these "cool" people. ]]> 2021-02-16 10:55:11 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206448124 Product Placement Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206580026 Product placement can occur through 7, 8 or 11 bay walls. This can include front facing outfits and side facing outfits. Products on shelvings or underneath outfits. 

When placing products you should think about key outfits, the colour ways these products come in and also what accessories you can wear these products with to create that whole outfit. 

Key outfits are the newest, on trend pieces. They are relevant outfits to your customer. These are outfits you would place in key sight lines on front facing arms.

Blocked statements are pieces that sell well across volume. These would be basics or easy pieces that come in a range of different colour ways without having to give much thought.

Co-ordinating accessories and used to complete an outfit. They should be positioned next to key outfits and be relevant with the trend.]]> 2021-02-16 11:51:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206580026 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206662371 This looks to be an 8 bay wall.
This is very effective. It is a clear way of outfitting and displaying their product.
You have a mixture of front facing and side facing garments highlighting their key products through the front facing garments. 
There is blocked statements by the use of side facing the same outfit in multiply colours. ]]> 2021-02-16 12:24:23 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206662371 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206663276 2021-02-16 12:24:40 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206663276 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206666491 2021-02-16 12:25:45 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206666491 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206667951 This is a fixture in which they have tried to do a blocked statement however this is very ineffective. There are too many units of one product out creating a messy looking fixture and also making it difficult to shop. The amount go star hand bags on top aren't well thought out. They look as if they were put there to fill a space and get stock out. ]]> 2021-02-16 12:26:14 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206667951 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206669297 This looks to be a 8 bay wall.
From this  you can clearly see the red dress/jacket is the key outfit here. All the other products are side facing compared to this one product which is front facing. 
You can see they have outfitted along the side facing products putting a blouse with a jacket or a trouser with a top. There is only 2 of the same item out making it easier to shop and feel more luxury. 
On the other hand they haven't displayed any coordinating accessories to go with these outfits.
I think this is effective and makes a key sightline as to what product you should have in your wardrobe. I think it is easy to shop and easy to see outfits along the rail. The outfits themselves are bold, bight colours or patterns meaning I don't think it necessarily needs accessories as they could get lost within but I do think it would help to sell the overall outfit.]]> 2021-02-16 12:26:44 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206669297 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206669936 This looks to be an 8 bay wall.
I think this is both effective and ineffective.
It is effective by straight away blocked statements. It is telling you that these are our new jeans and look how many colours they come in. It is bright and eye catching. They have also used blocked statements in the side facing products too. They are showing one product in all the colours and prints that it comes in.
It is ineffective by the use of the tops underneath the bottoms. It doesn't look visually appealing. When you look at an outfit you instantly think of top to bottom where this is making it more difficult/out of comfort for the customer. ]]> 2021-02-16 12:27:00 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1206669936 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1207728683 2021-02-16 16:47:21 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1207728683 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1207732471 2021-02-16 16:48:13 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1207732471 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1207735739 2021-02-16 16:48:57 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1207735739 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210541880 2021-02-17 10:28:59 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210541880 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210542531 2021-02-17 10:29:14 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210542531 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210543376 2021-02-17 10:29:33 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210543376 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210549745 2021-02-17 10:31:49 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210549745 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210551089 2021-02-17 10:32:19 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210551089 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210552178 This is how Acne Studios show product placement. Being a luxury brand they have either got 1 of each item or 2 of each item out, adding to the showroom aesthetic. 
They still outfit within this by having at least one bottom for every top.
They also tend to place product within colour bays for example all the beige together, all the pink and blues together. 

All of their products are shown side facing on a rail no matter what store. On some occasions they will have a fixture that will display folded items mainly being accessories. 
The accessories used will match the products on the rails. 
On some occasions, accessories with be placed with hanging products to create outfitting whilst also cross selling.

Acne's rails are not separate, they all join together so there are no gaps making everything join/flow together. ]]> 2021-02-17 10:32:43 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1210552178 Key Outfits Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1211944013 Key theme for the collection is tailoring as it is a key trend at the moment. With the collection launching for Spring Summer, I wanted the outfits to have a pop of colour to them whilst still having a simplistic, minimal outfit.]]> 2021-02-17 16:50:36 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1211944013 Blocked Statements Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1211944933 Acne doesn't really have blocked statements. They only thing I notice is they coordinate by colour. However they do display along side their rails, tables with accessories to outfit with.
These are my ideas for blocked statements. First being the same bag in multiple colours that will go with all the key outfits. The second being the same scarf in different prints. The third option would be a selection of the same style of tailored jacket but in different colours/prints.]]> 2021-02-17 16:50:49 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1211944933 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1211984922 One of my top ideas for my window involves the use of a rail. I researched into several rails in the case that I would use one. This is the design of rail I had envisioned however will not be using.]]> 2021-02-17 16:59:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1211984922 Portfolio Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218443827 Key things to take note on when doing my portfolio.
* Skills
* Potential
* Personality
* Professional but also human

In a portfolio;
- Personality
- Consider your audience 
- Be decisive (Know your best work)
- Think about format
- Dividing sections (Separate your work into clear sections and give them all a title will make it easier for your audience to find)

Addition of prints you've done or anything creative to the front page will add personality. 
Front page is for the best of the best.
If applying for online make that priority and the same with in-store in terms of what work you show first.
Section out into projects from FRA with a small copy.
Should be relevant and showcase potentials of ideas and concepts.]]> 2021-02-19 11:01:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218443827 Planograms Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218452155 Drawing or plan for displaying product.
They increase sales and shop-ability.
Each store shouldn't be laid out differently, they should all be cohesive across stores. No matter what store you walk into, it should feel the same.
Planograms create a foundation to be consistent.

Logical product layout
* Retailers group and merchandise products from collection or segment.
* Merchandise products from small to large.
* Place products at eye level.

Planograms equal in satisfied customers and visually appealing stores.]]> 2021-02-19 11:05:32 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218452155 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218458647 Organisation
Can be easily located by customers.
Group products into outfits and categories that are recognisable.

Height
The height at which you place product is decisive to favouring their visibility.
Products at eye level will be the first to be seen by customers. Products in lower ares may be supporting or coordinating items.

From previous experience, best sellers are always placed in key sightline.

Cross-selling
A proper outlay of products can help us to generate more sales by favouring cross-selling or complementary sales.]]> 2021-02-19 11:08:40 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218458647 Product Placement Mindmap Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218489172 This shows my idea of how to layout my collection based off how my brand currently does. 
Acne Studios uses rails as its wall bays so I have stuck with displaying product on rails. 
I will separate the rails into sections to create the effect of a bay, making it easier to understand a bay section.
Acne doesn't usually display matching accessories with the clothing on the rails but I had the idea of placing a coordinating shoe to the key outfit underneath. It will be minimal and still give a luxury feel.

In terms of my blocked statement, I can't see if Acne does this or not. I know they use table fixtures in-front of rails to display accessories so my idea was to block statement accessories instead of clothing.]]> 2021-02-19 11:23:11 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218489172 Fifth Sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218501786 In my next couple of designs I was thinking of different ways I could display product. 
This design sees all the same aspects with the concrete walls and artist work however garments would be placed upon and hung off concrete plinths. 
Using the plinths would create depth in the window by giving different heights. It would also draw the eye in a triangle formation from smallest products up to largest. 
This I feel, seems more cohesive by using the plinths than using the rail. They rail is a good way to display product but its a different texture that may not go with the rest of the theme of the window.]]> 2021-02-19 11:29:31 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218501786 Sixth Sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218502292 I revisited the fourth sketch but added in a back concrete wall to create structure instead of having an open back. 
I also added in the messaging on the window to see how it would look in comparison to the clothes hanging on the window. 
I prefer the addition of the wall. It is a more structured space whilst still having that slight gap to provide freeness into the store. 
The messaging has slightly changed because I felt like it needed more wording for customers to get a better understanding of my window theme.]]> 2021-02-19 11:29:48 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218502292 Seventh Sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218502814 This is the design I feel most confident about and which I think will be my final window design. 
I have stuck with the same concrete wall and artist work placement as I feel confident about these.
I think there needs to be depth in the window with height so I have kept the idea of using variating sized plinths to display product on. 
In terms of how I am hanging my clothing products. I took inspiration from a previous Acne window. Instead of using concrete plinths, I am going to use a steel bar coming up from the floor with bent steel handles to hang clothing from. I think the steel fits in with ]]> 2021-02-19 11:30:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218502814 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218629356 UPT - Units per transaction (same as IPC)]]> 2021-02-19 12:33:28 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218629356 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218630860 Researching into concrete walls/panels, I came across this company which offers concrete walls in a variety of sizes. They also offer bespoke concrete which could be helpful in creating the plinths I wish to use.
I have emailed the company however have had no response.]]> 2021-02-19 12:34:11 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1218630860 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1226272240 Acne very rarely use mannequins within their windows. Instead they go the creative route and try to think outside the box of how they can display their clothes.
Most of their windows, if not all of them, have an open back where you can see through to the store which adds a sense of openness.]]> 2021-02-22 13:20:54 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1226272240 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1227505234 2021-02-22 16:56:30 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1227505234 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1227562121 Whilst waiting to hear back from the other company I also contacted this one so that hopefully I would have a few price ranges to compare to get the average pricing.
They offer concrete wall/panels and a range of other options.]]> 2021-02-22 17:06:34 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1227562121 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1227565344 2021-02-22 17:07:08 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1227565344 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230774193 2021-02-23 11:05:19 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230774193 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230775071 2021-02-23 11:05:39 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230775071 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230776205 2021-02-23 11:05:59 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230776205 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230781060 Accessories have been grouping into this front corner creating a destination for it. 
It is effective as you can clearly see this area and what it is displaying. If a customer was to walk in, this is a key focal point to go straight towards. ]]> 2021-02-23 11:07:42 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230781060 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230782309 This layout is an exhibition layout by having empty space, sticking to the clothing being around the perimeter and the product being minimal and easy to shop. 
I feel that the use of the middle round accessories fixture and the rounded wall fixture, it gives this sense of direction to follow round the store in this curve. Creating that loop for the customer to follow.]]> 2021-02-23 11:08:12 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230782309 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230784441 2021-02-23 11:09:01 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230784441 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230932293 2021-02-23 12:04:37 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230932293 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230932903 1 foot = 30cm
sq ft = length x width (in feet)

The walls I want to use in the window will be regular sized walls of around 1 foot in width and 9 in length making the sq foot 9.

The website states that basic walls, which I shall be using, fall on the lower end of the price spectrum which I have based my costing on.]]> 2021-02-23 12:04:50 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230932903 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230942418 2021-02-23 12:08:09 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230942418 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230942998 Based on the Artist's Union England, these are the basic hourly and daily rates of freelance artists.
Sarah Zapata has more than 3 years experience and I will allow 2-3 days for her to complete the pieces. 
I have researched as to how long it takes to tuft a rug which is showing around 2 hours depending on the size of the piece.

]]> 2021-02-23 12:08:20 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1230942998 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1231767717 This is one of Acne's outlet stores. These stores are not as large as flagships meaning they have a smaller sales floor. I would say this is an island layout. They have made two walkways by having fixtures down the centre of the store and having product on the perimeter ]]> 2021-02-23 14:58:11 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1231767717 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1231775511 Accessories Destination
Acne have made an accessories destination of shoes but also as a feature fixture. Each section of this fixture displays one style of shoe.]]> 2021-02-23 14:59:26 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1231775511 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1231782050 Denim Destination
This is within an outlet store. Even whilst being an outlet, Acne have kept it very minimal and easy to shop. They have all styles laid out on a table fixture making it clear to see and shop.]]> 2021-02-23 15:00:30 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1231782050 First product adjacency sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1231886973 I realised whilst trying to do this sketch that I was thinking too much about the layout of store compared to the general layout of departments. This equalled in unsuccessful product adjacency plans which I had to rethink. ]]> 2021-02-23 15:17:50 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1231886973 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1231909831 Different layouts for store fixtures include;
* Flexible - Fixtures not fixed down. Create room and walkways to fit with product.
Increase space flexibility.
Encourages browsing.
* Grid - Rows created with walkways.
Not usually as creative or exciting.
* Island - Small sales floor.
Central area with focal points.
Two walkways and perimeter walls showcasing product.
* Loop - Walkways to follow.
Make the customer walk around the store, reaching as many concessions as possible.
* Exhibition - Luxury fashion brands. Product is work of art.
Plenty of empty middle space.
Perimeter is main bulk of product.

Acne tends to have mainly an exhibition layout due to the fact they are a luxury brand and want to give off a showroom aesthetic. They also incorporate the loop layout by having a pathway that follows around the store. They do this by having their product on the perimeter of the store but also on the middle of the store creating a path to follow. I would say the loop layout is mainly within their flagship stores where there is more space to be creative with.

For my store I want to mainly focus on an exhibition layout but also create a loop layout by having all clothing on the perimeter of the walls and accessories in the centre. This will give a pathway round the store to be able to see all the clothing in store. ]]> 2021-02-23 15:21:29 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1231909831 Second product adjacency sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1232487452 Once I realised my previous mistake and worked out what I had to achieve, this next sketch is more successful.
I have my primary collection at the front, followed by my secondary collection. 
I tried placing accessories in the centre of the store. This is where I was thinking about how my customers would flow around the store but still kept to the general format of product adjacencies.
Towards the back, fitting rooms have been placed in each corner followed by the cash desk in the centre and 2 areas of POS beside.
While I think the front of the layout is effective, towards the back needs improvement as there isn't a variety of options available. 
I need to take into account all departments Acne offer.]]> 2021-02-23 16:59:12 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1232487452 First Digital Design Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1236124177 This is my attempt at a digital window for my seventh sketch as that was the design I was most confident in. Even though it was challenging to create, I think it came out as I had planned on my sketch.
I have left the window bare from messaging and products to see the outcome before that.
I feel that you can see a good representation of the life getting through and over the walls. ]]> 2021-02-24 13:23:24 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1236124177 Personality Type Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1237019102 Team work requires;
* Leadership
* Organisation
* Self Reflection
* Self Management/Motivation
* Problem Solving

My personality type came back as ISFJ-T - Defender]]> 2021-02-24 16:06:08 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1237019102 First Planogram Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1237162437 This is my first attempt at the planogram. I have 3 key outfits with shoes along the bottom. One unit of each item out.

Looking back at pictures of how Acne hang their product, I can see they do have more products than this. I feel this isn't enough product and therefore on my next attempt, I will add more options to each outfit to have more variety of garments out. ]]> 2021-02-24 16:29:19 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1237162437 Third product adjacency sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1237184685 I went back to my second sketch of having primary collection followed by secondary collection as from doing research I thought that would work best. 
I moved the accessories over to the right to give more space to POS. 
I changed the layout of the denim destination to have a longer section against the back wall. As this is a destination, it would need more room. I kept the fitting rooms to the corner and the cash desk on the opposite side alongside POS.]]> 2021-02-24 16:33:09 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1237184685 Third product adjacency sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1237186303 From noticing the previous improvements I needed to do, I applied them to this sketch. 
I have included a destination area along with trying out new adjacencies.
I have kept the primary collection at front however have moved the accessories to break up the primary and secondary collections. I thought this would compliment the collections and give a break between clothing.
Noticing that Acne have a denim destination in some other stores, I decided to place one here. I put it at the back of the shop as a designated area for denim.
This would also compliment the secondary collection to have denim to pair with other clothing.
Next to that I had fitting rooms with a cash desk and SLG adjacent. Having SLG near to the cash desk with help add on buys as customers are paying for their items increasing IPC/ATV]]> 2021-02-24 16:33:25 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1237186303 Fourth product adjacency sketch Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1237254855 From all the previous sketches of trying different ways of laying out product, I have reached an idea that would fit my brand and the store layout.
I have kept primary and secondary collections at the front of the store as they are the main priority. 
I have gone back to my original idea of having accessories in the centre that will follow on from the collections. It will get customers to find an outfit and then as they follow on, find accessories for their outfit.
It will also create a pathway for the customer, getting them to travel around in a loop.
Within the back right corner I have kept the denim destination which can easily be found if a customer was directly looking for it. On the opposite side I have added a discovery zone which will have additional curated outfits that customers can delightedly stumble across. Adding a sense of calm and dwell area within the store.
Along from that will be the cash desk with POS to help increase IPC/ATV.]]> 2021-02-24 16:45:26 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1237254855 Effective Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240581196 I think this is effective in having focal points because of the openness of the space. The mannequins down the middle, you can see where the items are that they are wearing, making it easy for the customer to shop.
The mannequins are positioned so you are able to weave your way through the two sides. 
The floor fixtures are at a level where they don't block the products on the wall behind them.

A negative would be the use of the plastic screen behind the second mannequin. It doesn't make sense to be there, plus is blocks some of your sightline to the back of the store behind it.]]> 2021-02-25 12:03:06 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240581196 Both effective and ineffective Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240665869 I think this is effective in bringing your eye to the centre focal point of the group of mannequins in the centre.
I do not know how easy it would necessarily be to find the products on the mannequins due to them being in a cluster and not a singular one clearly in front of a stand.
Its effective in making you walk around the centre point to shop the rest of the store. ]]> 2021-02-25 12:31:07 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240665869 Effective Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240666589 It is an open space making it effective in seeing clear focal points. This would include the table, the wall fixtures and accessories above them, the mannequin on top of the wall fixture and the front facing garments.

The floor space provides a clear walkway around the store. 
The table provides two levels creating different heights.
The mannequins and what they are wearing are positioned close to where the garment is placed.]]> 2021-02-25 12:31:20 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240666589 Effective Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240667330 This is very effective and aesthetically pleasing to look at.
Focal points would include the tables, the plants, the side facing rails at the back and small one at the front, the 3 hanging outfits at the back, the lighting and accessories wall.
It is very easy to shop and walk around the store.
The tables are effective in creating height at which the garments are displayed. The lighting draws your attention and leads you to other focal points such as the outfits and rails at the back of the store.
The rail nearest the front with 3/4 garments on is a feature fixture due to its limited product and where its placed.]]> 2021-02-25 12:31:35 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240667330 Ineffective Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240675304 The focal points whilst some are clear, some are not. 
Focal points would include the tables, the fixtures and the high level graphics at the back.

Although there are many units out of the products the table does offer height.
The fixture with the printed shirt is too high. It blocks the view to product along the back wall. 
There is a focal point to the graphic along the back wall which is positioned next to the garments the model is wearing. It is very clear and visible.]]> 2021-02-25 12:34:05 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240675304 Both effective and ineffective Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240713689 Focal points would include the tables, the fixtures, front facing garments, mannequins and the digital screen in the centre.

I think the layout is effective, it is spacious and easy to shop. I think the use of the height in the tables and the bottom of the fixtures to display shoes is an effective use of space. The mannequin displayed is next to the garments it is wearing making it easy for the customer to find what they are looking for.
The only downsides would be that some fixtures are too tall making it difficult to see what is on the back wall and there could be more mannequins to draw your eye to more outfits. ]]> 2021-02-25 12:45:38 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240713689 Effective Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240714492 Focal points would include the mannequin, fixtures, plants, tables, seating area used as a display point and front facing garments.
I think the layout is a very effective use of space. It is very easy to shop and navigate your way round the store. My eye was instantly drawn down the centre to the front facing coat along the back wall. The use of one mannequin in a nice touch, I think if there was multiple it would detract some of the impact. My only downside is that the coat the mannequin is wearing is on the opposite side of the room to where the coat is hanging however it is a staple coat that even if the mannequin is not with the item, you are still able to easily find it.
I like the use of having this seat to display product. Brings it attention whilst remaining at the same height as the opposite table. All of the tables go upwards in height, flowing from one to another. The plant adds greenery whilst not blocking product behind it.]]> 2021-02-25 12:45:52 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240714492 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240719009 JP Concrete that I contacted regarding their pricing of concrete panels replied back informing me that their panels are £33 per m2.

She also in formed me that their delivery charges start at £350 and increase depending on the area in which they are delivering to. ]]> 2021-02-25 12:47:12 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240719009 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240719622 2021-02-25 12:47:23 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1240719622 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252205710 This window is using props in mass by the use of the volume of bottles to create an impact with the addition of the mannequin in the centre as the focal point 
I think it is effective in creating emphasis which makes you wonder what the importance of the bottles is. I think they fit with the outfit on the mannequin. The skirt has a floral, fruity pattern which is carried through with the bottles having hanging vines of berries.]]> 2021-03-01 09:34:49 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252205710 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252206886 This window is using a clear focal point to bring attention to that one product. I think it is very effective due to the use of the black and white stripes immolating that spiral effect which leads you right to the bag in the middle. The contrasting colour of yellow also makes the effect stand out even more. 
The only thing that is throwing me off is the 2 mannequins. My eye is drawn straight to the bag therefore I wasn't paying that much attention to the mannequins. I think it could've been even more effective if they weren't there. ]]> 2021-03-01 09:35:11 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252206886 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252239743 Another good example of a focal point would be this Louis Vuitton window. The bag is the clear focal point. New in season that they want all of the attention to go too. The use of the CCTV cameras all directed at this bag gives the impression it is the one to watch. The use of the pop of colour brings attention to the window making it eye catching however doesn't detract away from the bag.]]> 2021-03-01 09:45:52 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252239743 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252258559 This is an example of repetition grouping. I think the volume of mannequins adds impact to the window. If anything it feels a little intimidating however that might be the scheme of the window being halloween. I think that the positioning of some of the mannequins could be placed so that no matter where you are, you can see all the outfits as the back mannequins are getting lost. This is where you would place your key outfits at the front of the window. Overall I do think that this is the right amount of mannequins for a grouping as too many would make it cluttered and you would loose focal points.]]> 2021-03-01 09:51:38 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252258559 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252287921 This is an example of a floral design where Apple have used flowers on the outside of their windows to give the illusion they are coming out of their window and onto the store front.
I think this window is very effective in grabbing customers attention. The bright colour and use of flowers outside adds to that attention. It is creative and will make you want to stop and take a picture. The downside to me is it took me a while to realise this was to promote their new Apple Watch. Without the window messaging it would've been difficult to understand. The watch is also within the window which I didn't notice at first because it is so small. You would only notice it if you were to get up close to the window. This could have been there to add an element of surprise as you get closer to the window however I'm not sure if it is really selling the product.]]> 2021-03-01 10:00:43 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252287921 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252313475 I think this is an effective flat lay. They have utilised the space well and filled in negative space with smaller accessories however have made sure to leave a boarder around each item. The positioning of the book and scarf adds movement. There is a clear colour scheme running through making it cohesive. The items are contained into this invisible square making it neat and pleasing to the eye.]]> 2021-03-01 10:09:21 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252313475 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252347553 I think this is another effective flat lay. They have utilised the space whilst still maintaining that invisible square box. They have kept the larger garments as focal points such as the pink jumper and bag. They have filled in negative space with smaller items. I think the placement has been well thought out.]]> 2021-03-01 10:20:23 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252347553 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252369508 I think some aspects of this flat lay are effective but then others are ineffective. I think that whilst the products themselves have been positioned carefully, I think there is too many. There is still negative space which is distracting my eye, especially in the centre where there is a pair of sunglasses, a belt and perfume.]]> 2021-03-01 10:27:57 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252369508 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252372815 I think this is an effective flat lay. I like how it has been captured at a different angle but still maintains structure with the "square box". I think each product has been positioned carefully whilst not looking cluttered or squashed together. The colour has been evenly distributed throughout. I think overall it is very pleasing to look at.]]> 2021-03-01 10:29:02 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252372815 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252407375 The use of messaging in this window is very representative of the brand and their Hollywood line. The window gives you this 60's show/theatre scheme with the bulb lighting of "Charlotte Tilbury" and bulbs around the window and digital screens. I think the "Hollywood Lips" can be difficult to read as everything in the window seems to be lit up however fits with the scheme of the window. It is direct messaging so you know straight away what this window is telling you. ]]> 2021-03-01 10:40:22 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252407375 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252418503 &Other Stories has a more informative tone of voice with formal language. They are telling you about the brand ethos through the recycling programme and want you to be part of it. The use of "Thank you treat" adds to how their customer may talk and the language they would use. ]]> 2021-03-01 10:44:00 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252418503 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252419020 Bringing tone of voice to a sale window. "Focal and you'll succeed" with "sale" running through it. It is humorous because everyone knows the state sale can be and finding things within that can take dedication which is what the brand is trying to communicate through their window. Sale windows can be very simple and boring however I think this is a different take on sale and I think it is very effective to customers passing by.]]> 2021-03-01 10:44:11 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1252419020 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1253822231 I have looked at the improvements that was given back from the CV360 the first time I put my V through and have made the adjustments on my CV. I have put my CV back through the scanner and it has received an 87% which is a green pass rate.
I feel confident in the improvement of my CV that it will get noticed through the CV scanner.]]> 2021-03-01 15:54:35 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1253822231 ASDA George Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1257585448 From this article I found out information about the new technology used in retail.

VM Directive - Contains clear, concise information on how to merchandise products given a specific floor space.
- Only contain relevant information

Visual Retailing Mock-shop - Automated Planograms

Range Analysis Tool - Create a fully visual overview of all their products and sort by any number of criteria

Style Shoots - Controlled by an iPad, the machines use top of the line hardware to instantly shoot and upload images into the visual retailing software

Asda create a new store planogram and directive around every 6 weeks.

Most simplistic and most commercial way to try and drive performance.

Each store receives a VM Directive relevant to them.

Flexibility of mock-shop allows them to be more creative and productive.

Gets closer to the customer and making it simpler for the colleagues.

Visual retailing software;
* Reduces the quantity of paper
* Allows you to bring all internal processes under one software]]> 2021-03-02 10:27:21 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1257585448 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1257605750 VM Guidelines inform stores how to display their product in the most space efficient and visually appealing way. 
To keep brands looking consistent across stores.

Space issues and lack of correct fixtures can have a negative impact on your overall in-store customer experience.

3 Tips
1- Ensure the guidelines are relevant and accurate to all store types
2- Use planograms to create balanced and clear visual merchandising guidelines
3- Optimise floor space]]> 2021-03-02 10:34:00 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1257605750 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1257613095 VM Guidelines include;

* Inspiration Page
This involves having a collection title, colour palette, Inso imagery and key details.

* Merchandising Guide
This involves having store grading, a planogram/wall rack up of collection and key features such as predicted best sellers.

* Layout Page
This includes floor plans for specific store grades and key instructions.

* Graphics Page
This includes imagery if all the graphics you should have and where they should be places within store

]]> 2021-03-02 10:36:42 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1257613095 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1257622950 From reading the article above, this shows the 6 step process from taking pictures of products using style shoots to how they end up being used in the visual retailing software to create planograms for each grade of store. ]]> 2021-03-02 10:40:10 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1257622950 Second Planogram Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1258407916 This is my second attempt with the applied changes that I felt were needed from my first planogram.
I kept the same key outfits and added in an additional garment from my collection that would compliment the outfit or add an additional layer. I think that this looks fuller and more to Acne's style. ]]> 2021-03-02 14:10:14 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1258407916 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1259023724 Another textile artist I found interesting was Sheila Hicks. She produces three dimensional work to entice viewers to reach out and touch. Creating a sensory experience. She likes to explore with the scale of her work, often creating large scale pieces.]]> 2021-03-02 15:48:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1259023724 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1259053852 “Textile is a universal language. In all of the cultures of the world, textile is a crucial and essential component,”.

She explores different countries traditional textile methods.

"Colour, texture and form are linked to ignite an idea".]]> 2021-03-02 15:52:54 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1259053852 Final Digital Design with messaging Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1262847054 This is the final digital design. I am pleased with how it has turned out. I think you can get a clear understanding of what the window will entail.
I think by adding the messaging, you get a true sense of how the window will look.]]> 2021-03-03 09:38:25 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1262847054 Blocked Statement Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1262861507 This is the blocked statement accessories table that will sit adjacent to the rails. This is not only to sell the variety of colours the bag is available in but also asa link and sell to the outfits displayed. Each bag could pair with any outfit. ]]> 2021-03-03 09:42:53 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1262861507 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1263945117 I researched into Morplan which is a supplier for retail and fashion industry products. They have a catalog where you can easily find what you are looking for. 
I searched for a steel coat stand, although its not the exact design I am after, it gives me a price in which I can get an average on how much they would cost.]]> 2021-03-03 14:33:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1263945117 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1263946346 I also researched on websites such as Wayfair which is an online furniture and home goods retailer. On their website they had several metal coat hangers of which I tried to find ones that best represented what I was trying to achieve for my window. From this information I have found out that they average at around £100 each.

With the information from Morplan and Wayfair I was able to get an average pricing of £70 - £80 for a coat stand.]]> 2021-03-03 14:33:16 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1263946346 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1263947702 2021-03-03 14:33:29 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1263947702 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1263959128 For the steel stand I want to hang products from, I researched several steel stands/coat stands to try and find average pricing. 
I contacted a company regarding the below steel coat stand for a price enquiry however haven't received any information back.]]> 2021-03-03 14:35:17 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1263959128 Linked In Profile Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1264472536 2021-03-03 15:59:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1264472536 Final mobile and social media mock ups Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1278928030 I think there is a clear omni-channel approach across all platforms including my window design. 
The purpose of having this promotion of the collaboration on the mobile site is so customers can see videos and up close pictures of the window. It will also inform them of the artist and how and why they created this window for Acne Studios. 
The main click throughs are on the landing page. New in products and the latest trend within the new collection.
At the bottom includes further ways to contact Acne Studios.]]> 2021-03-07 16:46:33 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1278928030 Final Styling Page Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1278928973 This is the click through page for the "New In" products. It contains model shots from the newly launched collection whilst sticking to brand image.  
I have kept the page cohesive with the others by keeping a click through link to the collaboration windows at the top of the page.]]> 2021-03-07 16:47:01 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1278928973 Final Social Media Post Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1278929384 This would be the proposed social media post. 
It would include up close shots of the artist work within the windows.
It would also provide a click through link to the website page where customers can explore. 
This would peak their interest due to it being a snap shot rather than the whole image of the window. It would create a sense of mystery and encourage customers to find out more. 
This is cohesive across all channels creating an omni-channel approach. It makes it easy for the customer to navigate and to tell what this is about.]]> 2021-03-07 16:47:14 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1278929384 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1281530859 Researching into the window decals for the messaging I want to display within the window. 
Vistaprint has a variety of options to choose from in regards to the size and what material you want for your window decals. They provided a price of £48.12 for the options selected. The price varies depending on the options selected.]]> 2021-03-08 11:49:50 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1281530859 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1281531289 2021-03-08 11:50:01 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1281531289 3D Window Design Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1281729307 This is my 3D version of my window. I am pleased with how this has turned out. I think it captures my idea and the digital window. I feel you can get the impression of the sensory experience through the texture of what will be the artists work.
I have used a triangle display formation by using the two plinths and steel clothes stand. The way they are positioned creates the triangle and leads you up to a focal point.
I have used the plinths at different heights to create depth and draw the eye up from one to another. ]]> 2021-03-08 12:50:26 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1281729307 Project Plan PDF Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286647790 2021-03-09 09:52:25 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286647790 Reflective Blog Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286648194 2021-03-09 09:52:33 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286648194 3D Window Design Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286648607 2021-03-09 09:52:41 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286648607 Bibliography Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286649228 2021-03-09 09:52:55 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286649228 Declaration Form Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286649460 2021-03-09 09:52:59 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286649460 Wix Portfolio Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286650973 2021-03-09 09:53:30 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286650973 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286670757 Atmospherics - Influence buyer behaviour such as using lighting, colour, smell, music. 

Average Transaction Value (ATV) - Average price of each transaction.

Blocked Statements - Commercial pieces that sell well in volume across different colour ways/prints.

Brand Image - Impression held by brands customers.

Brand Inclusivity - Brands being inclusive with cultures, genders and race.

Brand Touchpoint  - Any platform where you touch/reach your customers i.e Website, social media, emails.

Closed Back Window - Cant see into store so concept has to be in the window.

Combination Window - Has backing but can still see into store. Mixture of closed and open back.

CTA (Call To Action) - Call outs that are click throughs that forward the customer to the website or a map to a new store etc.

Customer Profiling - Creating a portrait of your customers.

Destination Zone - Are dedicated to one item i.e Denim Destination. This area shouldn't be at the front of the store and should be positioned next to corresponding items. 

Differentiation - Creating a set of unique attributes that set a company apart from its competitors.

Discovery Zone - An area in which customers can discover. It is a place for dwell time or can include curated outfits.

E-Commerce - Online shopping  

Email Marketing - Targeting marketing to customers through email. Reinforcing the brand image.

Fixture Positioning. - Flow/Layout of fixture placement

Flat Lays - Composition of carefully selected items arranged on a flat surface and shot form above.

Focal Point - Is a hotspot. Acts as a centre point of a zone. Can combine products and mannequins. Items placed in key sightline.

Gender Fluidity - Identify as both male and female.

Gender Neutral  - Do not identify as male or female 

Globalisation - The process by which businesses or other organisations develop international influence or start operating on an international scale.

Holistic Approach - It is the total experience a customer has from a companies products and services. Enticing the customers and gaining their trust. 

Inclusivity - Inclusion of all people no matter their race, gender, disability or other need.

Interactive Merchandising. - Ease of digital shopping. Customers using in-store computers. 

Localisation - The process of organising a business so that its main activities happen in local areas rather than internationally.

M-Commerce - Mobile shopping. Ease of using a device to shop, make payments and browse via mobile sites and apps. 

Mirror Image - Using fixtures to manipulate one side of the store to look the same as the other.

Omni-channel Branding - Making sure your branding is consistent across all platforms i.e Website, socials, in-store, emails.

Open Back Window - Can see through into store. Can be creative with concept.

Pause Point - Areas in which a customer stops to look at something i.e. Mannequins, tables, front facing products.

Pen Portrait - Written version of customer profile.

Pestele - Framework/Tool used by marketers to analyse and monitor the macro environmental factors that have an impact on an organisation.

Planogram - Drawing or plan for displaying merchandise.

Primary Zone - Newest, most relevant product or collection.

Product Adjacencies - What product sits next to one another.

Point of Sale (POS) - Lower priced goods in high volumes that are placed where transactions are purchased.

Semiotics - The meaning created and communicated through the use of images and not text.

Sensory Retail - Including the 5 senses to engage with shoppers and enhance their shopping experience.

Social Change - Social change involves alteration of the social order of a society.

Swot -  Strengths, Weaknesses, Opportunities and Threats of a brand. Strengths and weaknesses being internal factors and opportunities and threats being external factors.

Sustainability - Having a positive impact on the environment. 

Tone of Voice - How the character of your business comes through in your words.

Transition Zone - Directly inside the front of the store. Good use of VM displays following theme of window.

Typography - Arranging text in an engaging, interesting and legible way that gets the message across.

Unique Selling Point (USP) - What makes your product or service better that competitors.

Units Per Transaction (UPT) - How many units customers are buying per transaction. Same as IPC.

Window Scheme - Developing the idea into a story that can run through many windows.

Window Theme - Moment in retail calendar 

White Washing - Creating a white space, cutting out noise and clutter with the ease of shopping.]]> 2021-03-09 10:00:07 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286670757 CV Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286713401 2021-03-09 10:14:54 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1286713401 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1288467600 Concrete blocks from a previous Acne store design in which I shall use for my window design.]]> 2021-03-09 16:27:31 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1288467600 Coach - 2020 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292033025 Limited edition collection. 
customers who visited the store between 2pm - 5pm received a special calligraphy message as part of gift with purchase offer. 

Celebration drinks. ]]> 2021-03-10 09:48:00 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292033025 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292033901 2021-03-10 09:48:17 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292033901 Harrods - 2020 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292034439 Exclusive afternoon tea menu to celebrate.
"The Lucky set afternoon tea with Fenjiu"
Included bespoke chocolates in the shape of Mahjong tiles. Patisserie in the shapes of lucky Chinese symbols. Bespoke signature Fenjiu cocktail.]]> 2021-03-10 09:48:29 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292034439 Selfridges - 2020 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292034920 Collaborated with Photographer and Film Director to celebrate the new year. 

Fenjiu Tasting Event  - Learn all about the art of the eldest Chinese liquor.

Complementary personalised Chinese calligraphy card. Your name and chosen message.

Customisation on shoe boxes.

Attach your own wish for the new year onto the Selfridges wishing tree. ]]> 2021-03-10 09:48:39 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292034920 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292035404 Prada - 2020
Documentary film about famous Chinese model going back to her home town and showing traditions she and her family have.]]> 2021-03-10 09:48:48 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292035404 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292035894 Burberry - 2018
Created a rat character  - Ratberry 
Appears on online game and as stickers on WeChat. 
Character also subtly appears on products. 
Addition of hashtag to promote.

Received backlash as was seen insensitive to local culture due to campaign images being seen as something from Chinese horror movies. 

2020 campaign moved away from characters more to lifestyle focussing on ready to wear with an original illustration/logo throughout. ]]> 2021-03-10 09:48:59 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292035894 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292036317 Nike - Red Envelope 
"The Great Chase"
Elders gift a red envelope usually filled with money to younger family members as a sign of good luck.

Panda Express  - Augmented Reality 
Use of filters to provide an interactive experience. Use of games to eat traditional foods 

Gucci x Disney - Mickey Mouse themed collection.
Campaign images involved Chinese Gucci brand ambassador with her family wearing the collection around Disneyland. 
Use of a hashtag for customers to follow along
Promotion of Weibo - Chinese microblogging site.]]> 2021-03-10 09:49:07 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292036317 Trends Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292036724 Year of Ox meaning positive energy. 
Associating metal accessories with luck.
Red, gold, orchids, Chrysanthemums, blossoms.
Spotlight on material - cow print]]> 2021-03-10 09:49:16 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292036724 Gift with purchase - 2018 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292037121 Hong Kong Website 
Receive a complimentary lucky Harvey Nichols money bag and beauty product when you spend over a certain amount.
You select which colour and which beauty product.]]> 2021-03-10 09:49:25 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292037121 Tarot Cards - 2019 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292037491 Forecast your year with tarot cards. Tarot cards you pick have their meanings when they are flipped. 
Addition of the same rat character however design adapted to each tarot card.]]> 2021-03-10 09:49:34 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292037491 Harvey Nichols Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292037986 Selling a variety of products within designer fashion, beauty, food and wine.]]> 2021-03-10 09:49:44 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292037986 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292038239 2021-03-10 09:49:49 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292038239 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292038565 Year of the Ox 2021-
When choosing an outfit for Lunar New Year, the colour red is seen as lucky, black and white are avoided due to not being apporopriate. 
New clothes initiate new beggings, sentimental pieces are also worn.
The traditional red dress is called a cheongsam. 
On Harvey Nichols, I found a number of products linking to the new year. 
-Biolifting face mask
-Lunar New Year scotch
-Fenty Beauty Lunar edition
-Lunar New Year hamper
These items would be suitable as gifts. 
Due to Coronavirus, Lunar new year will be celebrated differently, perhaps digitally. This means we should offer a number of suitable outfits, comfortable but representing the new year.  
These can include animal print pieces.]]> 2021-03-10 09:49:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292038565 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292038979 Hugo Boss displaying a 'Ox Head' pattern.]]> 2021-03-10 09:50:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292038979 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292039397 Customer experience is key to Harvey Nichols.
Not a department store, more seen as a boutique.
 “Our strategy is not just about marketing and brand but about how it becomes all encompassing across the business and how we train staff.”
"Tongue in cheek" image the brand portrays. ]]> 2021-03-10 09:50:11 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292039397 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292039821 Harvey Nichols is a luxury department store, which includes stores such as Gucci, Coach and Saint Laurent. Its flagship store is in Knightsbridge, London, which is one of the richest places in London, with some of the most expensive properties.
Being a luxury department store , shows how Harvey Nichols customer profile is someone who is upper class. Aswell as selling fashion, Harvey Nichols also sell designer beauty, homewear and also sell food and wine. They also have restaurants and cafes in-store which make shopping in Harvey Nichols an experience, and a day out.]]> 2021-03-10 09:50:18 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292039821 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292040177 Challenges faced:
Communicating its activities and product range to a growing customer base.

]]> 2021-03-10 09:50:27 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292040177 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292040577 Luxury retail can be intimidating for many people and that all the different concessions can be confusing for someone that has simply come in to buy one item.
Harvey Nichols realised they needed to differentiate their brand by offering something extra.
Launch of a Harvey Nichols loyalty app



]]> 2021-03-10 09:50:35 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292040577 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292041030 2021-03-10 09:50:42 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292041030 History Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292041362 In 1831 Benjamin Harvey opened a small linen shop in a terraced house in Knightsbridge.Four years later he expanded into the building next door as the business grew.
In 1841 Harvey employed James Nichols and four years later was promoted to management.
In 1973 Harveys son Benjamin Charles Harvey became the sole partner and quickly set about further expansion.
By the 1980's Harvey Nichols had made a name for itself.]]> 2021-03-10 09:50:49 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292041362 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292041729 Harvey Nichols has seven stores within the UK and Ireland, consisting of five large-format stores in London, Edinburgh, Birmingham, Leeds and Manchester, and two small-format stores in Bristol and Dublin.

All the Uk stores have luxury food markets, restaurants, cafes and brasseries.

Harvey Nichols stores offer the ultimate fashion experience. Seen as ‘the place to be’

Harvey Nichols is the club that doesn’t require a membership. 

Exclusive, niche and established labels sit alongside accessible everyday collections]]> 2021-03-10 09:50:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292041729 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292042087 2021-03-10 09:51:04 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292042087 Yao Wenyuan Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292042376 Bold Campaign imagery  ]]> 2021-03-10 09:51:10 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292042376 Chinese contemporary ink — the artists Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292042693 Detailed Imagery ]]> 2021-03-10 09:51:17 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292042693 Traditional Chinese Paintings Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292043030 Use of landscape- layout may be suitable in lay out for web design/ email]]> 2021-03-10 09:51:24 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292043030 Sculpture of OX Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292043382 2021-03-10 09:51:32 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292043382 han-huang five-bulls Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292043774 2021-03-10 09:51:40 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292043774 Chinese-Scroll-Painting-of-a-Boy-and-Ox_ Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292044260 2021-03-10 09:51:49 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292044260 Chinese artist: Ai Weiwei Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292044623 (Contemporary Artist) ]]> 2021-03-10 09:51:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292044623 Chinese artist: Ai Weiwei Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292044904 (Contemporary Artist) ]]> 2021-03-10 09:52:02 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292044904 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292063075 2021-03-10 09:57:53 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292063075 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292063345 2021-03-10 09:57:59 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292063345 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292063828 2021-03-10 09:58:09 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292063828 Rough concept board of inspiration pics Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292064139 2021-03-10 09:58:16 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292064139 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292064489 2021-03-10 09:58:24 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292064489 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292064753 2021-03-10 09:58:30 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292064753 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292065040 2021-03-10 09:58:37 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292065040 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292065419 2021-03-10 09:58:44 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292065419 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292065652 2021-03-10 09:58:50 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292065652 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292066220 2021-03-10 09:59:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292066220 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292066485 2021-03-10 09:59:09 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292066485 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292066864 2021-03-10 09:59:17 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292066864 REN XIONG (1823-1857)Drinking Cards with Illustrations of Daoist Immortals Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292067572 2021-03-10 09:59:33 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292067572 LI ZHAOHENG (1592-1664)/ LI QIZHI (1622-1692) Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292067951 2021-03-10 09:59:41 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292067951 Li Huayi (b. 1948), Rising Mountain, 2006 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292068423 2021-03-10 09:59:50 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292068423 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292068807 2021-03-10 09:59:56 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292068807 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292069086 2021-03-10 10:00:02 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292069086 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292069445 Instagram being most popular social media so would be no1 platform to do most promoting.

More than 800 million people actively use Instagram every month.]]> 2021-03-10 10:00:10 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292069445 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292069846 Posts are consistent across platforms however not exact copy from platform to platform. ]]> 2021-03-10 10:00:17 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292069846 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292070124 Rewards app strategy 
Tone of voice]]> 2021-03-10 10:00:23 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292070124 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292070437 Sleek, minimal, luxury. ]]> 2021-03-10 10:00:30 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292070437 Final Costing Sheet Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292099861 2021-03-10 10:10:18 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292099861 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292119905 2021-03-10 10:17:13 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292119905 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292120748 2021-03-10 10:17:30 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292120748 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292122255 More global windows for Summer 2020]]> 2021-03-10 10:18:03 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292122255 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292123724 2021-03-10 10:18:32 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292123724 Selfridges Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292125259 Project Earth 
Eco-Window displays with powerful messages.
Addressing materials used.
New ways of shopping.]]> 2021-03-10 10:19:04 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292125259 Anthropology Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292128110 Heart shaped displays using 12,600 leaves.
Each hand cut from recycled materials.
Hand dyes and sewn into 1269 strands.]]> 2021-03-10 10:20:02 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292128110 Hermes Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292132028 Planet Earth.
Hermes ethos of respecting the earth.
Creating objects that withstand the test of time.]]> 2021-03-10 10:21:20 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292132028 Saks Fifth Avenue Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292135489 Vote Windows
Supporting most important rights of democracy.
Getting community to vote.
Offer registration in store.]]> 2021-03-10 10:22:28 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292135489 Mont Blanc Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292136291 Immersive activation with disruptive product displays.
Opportunities to take pictures.
Sustainable display with impact.]]> 2021-03-10 10:22:44 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292136291 Macy's Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292140011 In support of #Black Lives Matter movement.
Heart shaped hand gesture sculptures in various skin tones.]]> 2021-03-10 10:23:55 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292140011 Selfridges Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292140869 "Thankyou" Window display for those who contributed to keeping the UK going during the pandemic.
Kindness, empathy and togetherness.
Posters of personal messages.]]> 2021-03-10 10:24:13 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292140869 Louis Vuitton Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292141878 Rainbow Project.
Hope and joy.
Coincided with Pride month.
Designs by Louis Vuitton employees and their children.]]> 2021-03-10 10:24:35 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292141878 Olow Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292142839 Suspended water bags to represent our fast paced, ever changing society.
Wooden cubes represents the brands slow fashion ethos.
Honest values.
Quality not quantity.]]> 2021-03-10 10:24:55 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292142839 Wix Portfolio Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292196045 2021-03-10 10:42:49 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292196045 Art SS20 VM Inspiration Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292206582 Key Action Points;
* Create a sanctuary
Recreate the spaces of dreams
* Immerse in nature
Wellbeing benefits of nature
* Embrace craft
Traditional crafts such as weaving ]]> 2021-03-10 10:46:22 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292206582 Creative Confinement Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292216075 Artists documenting their days during lockdown. 
Miniature homes of dreams.
* Pillow den
* Loo roll volcano
* Empty toilet rolls into instruments.]]> 2021-03-10 10:49:50 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292216075 Pandemic Inspired Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292216753 Artwork pays homage to heath care workers.
Toilet rolls and hand sanitiser become motifs.
Social distancing rules.]]> 2021-03-10 10:50:07 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292216753 Nature Immersion Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292217543 Immersive nature filled spaces, physically and digitally.
Due to quarantine, it provided escapism.]]> 2021-03-10 10:50:25 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292217543 Climate Activism Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292218231 Artist's using their work to raise awareness around climate change and the emergency to do something now. ]]> 2021-03-10 10:50:41 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292218231 Artisanal Craft Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292219036 Traditional crafts used in artworks.]]> 2021-03-10 10:50:59 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292219036 Everyday Reimagined Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292219796 Artist's transform everyday objects into eye catching artwork.
Using cutlery and crockery to create new forms.]]> 2021-03-10 10:51:16 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292219796 Abitaylor https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292394017 Acne's Social media (Instagram) doesn't seem to be very active in the sense of posting everyday. They will post when they have a new collection launch or new campaign which is usually spaced a week or more from the last post. 
On the other hand when they do have a new collection launch they post regularly, once or twice a day. They have a variety of posts including videos, model shots, Reels etc.

The same goes for Acne's Facebook page. They will have consistent posts during a new launch or collection. They will be cohesive with the posts from Instagram making it easy for customers to navigate from one to another. The same goes for their twitter page. ]]> 2021-03-10 11:55:20 UTC https://padlet.com/Abitaylor/t4pcfz9dfnmop7l9/wish/1292394017