The Art of Persuasion: pathos, ethos and logos by

Ethos (Ethical Appeals)

nlim9 — 2014-02-18 02:40:15 UTC

Ethos is convincing someone of the character or credibility of the persuader through reputation, knowledgeable and fairness to appeal to the audience. It is assumed through reputatioj

assumed through reputation

revealed through honest

open revalation of biases and weaknesses

borrowed via quotation

Greek word = character

Examples of Ethos

nlim9 — 2014-02-18 02:49:34 UTC

As a doctor, I am qualified to tell you that this course of treatment will likely generate the best result.

Example of Pathos

nlim9 — 2014-02-18 02:50:38 UTC

I'm not just invested in this community - i love every building, every buisness, every hard-working member of this town

Pathos (Emotional Appeals)

nlim9 — 2014-02-18 02:51:35 UTC

Pathos is purely emotional appeal toward the audience. It appeals to the imagination of the listener and urging them to think of themselves into the speaker's shoes. This will empathize with their situation to move them to decide or act in alignment with speakers wishes.

Greek word : suffering and experience

powerful when backed up by strong ethos

Logos (Rational Appeals)

nlim9 — 2014-02-18 02:57:09 UTC

Logos is the use of logical reasoning ability by using reason and logic. It uses reason and logic to create an agreement and appeals to reason.

Greek word: word

Examples of Logos

nlim9 — 2014-02-18 03:00:27 UTC

The data is perfectly clear: this investment has consistenly turned a profit year-over-ear even spite of market declines in other areas.

nlim9 — 2014-02-20 02:23:28 UTC

How logos works

nlim9 — 2014-02-20 02:23:37 UTC

How pathos works

nlim9 — 2014-02-20 02:23:46 UTC

How Ethos works

nlim9 — 2014-02-20 02:24:00 UTC

nlim9 — 2014-02-20 02:26:33 UTC

Ethos can be increased by

trustworthiness
crediability
reputation

nlim9 — 2014-02-20 02:28:23 UTC

Pathos can be increased by

appealing to the audiences emotions (something they care about)

nlim9 — 2014-02-20 02:29:25 UTC

Logos can be increased by

facts
case studies
statistics
experiments
logical reasoning
analogies
anecdotes
authority voices