For example I buy cruelty-free makeup because I care about animals.

Trend refers to patterns or directions in which something is moving or changing.

Trends are identified by treadlines or price action and that trends are up, down, and sideways.

Examples of common types of consumers

• Loyal consumers: People who consistently buy from the same brand.

• Impulse consumers: People who make spontaneous, unplanned purchases.

• Discount consumers: People who are motivated mainly by low prices or promotions.

• Need-based consumers: People who buy only when they have a specific need.

• Wandering consumers: People who browse products without a clear purchase intention.

As the teacher explained in class, sometimes consumers even buy more of the same product (like a t-shirt in three colors or shoes in different styles), not because they dislike it, but because they’re seeking variety, in color, size, comfort, or design. I think this helps companies understand that offering choices can satisfy the consumer’s need for novelty without losing their loyalty.

Lucciana Guanilo Claveri

A customer can either walk into a store and

buy an item right then and there or order

online and pay online via credit card or on

delivery.

Anghelina Benites

handle large amounts of data allow for sampling of

data quickly and applying the results to a variety of

situations.