https://padlet.com/lcampton/t24bl3t152traqb1 en-us 2021-11-18 07:33:32 UTC 2024-02-06 05:34:43 UTC hello@padlet.com lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893690 In teams, in break out rooms, discuss and agree relevant, useful insights to develop for one of these scenarios. 

Red Team - a new online food delivery business, a competitor to Uber Eats.   Talk about who your likely customers are and why they would be likely to use your service.

Blue Team - a new pop up cronut shop, selling delicious croissant/donuts. Talk about who your likely customers are and why they would be likely to buy your cronuts.   

Yellow team - a rideshare service taking small groups on winery & vineyard trips eg to the Hunter or the Yarra Valley as a weekend adventure.  Talk about who your likely customers are and why they would be likely to use your service.
 
Come back into class to share your insights.    


]]> 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893690 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893692 Sampling and data gathering & quantitative methodology]]> 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893692 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893693 4 min video]]> 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893693 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893694 In teams, prepare a questionnaire to distribute in class. You are researching mobile 'phones and your client is a completely new entrant to the market. Please design a 10 question survey/questionnaire using Survey Monkey or similar. Discuss and work on the questions together and then appoint one volunteer to upload to Survey Monkey, ready for distribution. ]]> 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893694 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893695 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893695 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893696 8 min video]]> 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893696 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893697
Allocated for each topic (a) or (b) by random break out group selection.   3 or 4 people to a team.   If you are in a team of 4, you will have an additional section to prepare.   (3 x 7 / 4 x 1)]]> 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893697 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893698 Working in teams -  students will research and craft a research proposal for the team to present in Week 7.   

Each team member must present a section of the work to be graded. 

Worth 25% of each student's overall mark - participation is essential to qualify to pass this Unit.   

Choose a Business Case Study topic from the below : 

(a) your team is a research agency pitching for a major contract to work with Toyota to research their customers - to find out what kinds of cars they will want to drive in the future. 

They have asked you to explain in detail how you would research consumer interest in various new models. using qualitative and quantitative research design(s). Detail your objectives and each step of the proposed research process. 

OR  

(b) your team is the comms agency for an entertainment company - the Nine Entertainment Group.  Your board has given your team the responsibility of growing your revenue (gained from advertising) by 20% in two years. To do this, you will need to grow the audience for the group - across digital and television predominantly.  This is a massive challenge and the first step is to undertake comprehensive market research. Explain how your team will go about this to understand what entertainment options customers will want, what programming types will draw big audiences. Your research proposal will detail your objectives, your proposed research methodologies - qualitative and quantitative - and research design(s) that you will use.  

You will be presenting in class (online via Zoom) to your Lecturer and your classmates for 5 - 7 minutes, using a Canva, Powerpoint (or similar) presentation as a visual aid to your verbal presentation. Both elements – what your team presents and the way you present are important. 

Please detail your rationale for each of your recommendations and choices. For example, is your recommended method qualitative, quantitative or both (mixed). How will you gather your research respondents? What questions will you ask? What do you expect to discover as you conduct this research? Why should the potential client choose you to win the business in this theoretical scenario? 

Your Lecturer will mark your work based on your delivery of your presentation in class and also on the quality of the presentation that you prepare. 

This is an essential class to attend, and your presentation must be ready – any students who are not ready to present will not be allowed to view other student teams presentations on this day. 

This Assessment reflects the fact that in business, effective presentations are an important key to success. Students who actively learn the skill of preparing and presenting their work will find this a real advantage in their career.  ]]> 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893698 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893699 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893699 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893703 From Week Three - let’s refresh - What is an insight? 


]]> 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893703 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893705 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893705 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893707 What did you learn today?
Add in comments below.  ]]> 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893707 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893708 Same every week 

]]> 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893708 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893714 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893714 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893719 2021-11-18 07:33:32 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898893719 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898905021 2021-11-18 07:40:26 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898905021 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898905265 2021-11-18 07:40:36 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898905265 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898905560 2021-11-18 07:40:47 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1898905560 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1904976577 11 min read]]> 2021-11-22 01:08:00 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1904976577 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1904987995 2021-11-22 01:16:25 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1904987995 lcampton https://padlet.com/lcampton/t24bl3t152traqb1/wish/1917089900 2021-11-29 04:34:19 UTC https://padlet.com/lcampton/t24bl3t152traqb1/wish/1917089900