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"I like number 1 as its clean and most aesthetically pleasing"​

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Rather than putting the collection into all its stores, the outfits were sold only in a select few, but primarily via the Polo mobile app. The result? The Ralph Lauren website struggled under the weight of demand and, more importantly, a 50 year old fashion retailer tapped into a young demographic at a time when many of its counterparts are well into their mid-life crises.

 CEO Patrice Louvet says:
75% of the people who purchased it globally were completely new to Ralph Lauren. The collaboration was particularly effective in engaging the Millennial and Gen Z consumers with those purchasing the collection, 10 years younger on average than the typical Polo men consumer.

WHERE?
where customers can see them. if its not clear, can turn away customers due to frustration

BAD SIGNAGE?
it can cost retailers customers. with the constant competitive enviroment it can effect brand identity as well mislead your customers. It is also important to keep your signs updated and be able to change them easily to keep up with competitior promotions etc.

Ralph Lauren successfully  Localized their email to the relevant country 
 ‘will they get it’? You need to ask this question no matter what area of marketing you’re in. What should the people in your emails be wearing that’s culturally relevant? What sort of language should you be using? What events should you be promoting? Not only this, but you’ll have to do it all whilst promoting the same product.

https://www.enablermail.com/localisation-in-email-marketing-the-basics/

Brand imagery are the tangible or intangible elements that consumers associate with a brand. It could be a package, an experience, a small, a feeling, a taste, and so on. Brand imagery is visual, auditory, olfactory, or tactile. In other words, it can come from any of the five senses, and can be unique to each consumer.

For example, a consumer might associate a brand with a specific package design like the blue Tiffany’s box or the red McDonald’s french fries container.

-Anita balchandi, A.R (2020). Rebooting Retail ( How technology will shape the future of retail). Uk: [

Accessed 4th Nov]

-Barnett, H. [online] Visit Henley. Available at: https://www.visit-henley.com [Accessed 26 Oct 2020].

-Bloomsberg. (2015). Ralph Lauren: How I Built a Fashion Empire. [online] Available at: https://youtu.be/

WTqYMoz_inU [Accessed 7th Nov. 2020].

-BOF [online] https://www.businessoffashion.com [Accessed 2nd Dec]

-Event Prop Hire. (2018). Giant Christmas Present 3 Set | Event Prop Hire. [online] Available at: https://-

www.eventprophire.com/product/giant-christmas-present-3-set/ [Accessed 26 Nov. 2020].

-Forbes [online] https://www.forbes.com [Accessed 11th Nov].

-Proportion London. (n.d.). Home. [online] Available at: https://www.proportionlondon.com [Accessed 24th

Nov. 2020]

Ralph Lauren. (n.d.). Ralph Lauren® UK Official | Shop Polo & AW20 New Styles. [online] Available at: https://

www.ralphlauren.co.uk. [Accessed 30th Oct. 2020].

-www.dzd.co.uk. (n.d.). Search Results for presents |. [online] Available at:

https://www.dzd.co.uk/search?query=presents [Accessed 26 Nov. 2020].

Originality: These ideas were all authentic and natural, making the customer feel as if they entered a different world.

Connectedness: Customers must feel that the experience has been created for them.

 Unexpectedness: These unique experiences are critical to ensure your brand is remembered.

Reliability: The experience is executed through tested methods to achieve consistency and excellence

These are temporary shops in a department store or existing retail chain. Examples are the Facebook shops in select Macy’s stores, and the Birchbox shops in Walgreen’s drugstores.

These stores are selling experiences, more than merchandise, even though they may have small gift shops attached. Examples include the Candytopia pop-ups and Toys R Us Adventure experiential pop-ups.

The report called this one of the strongest new categories of pop-ups. It includes pop-ups tied to television shows such as the Friends pop-ups in Boston and New York, the Parks & Recreation Bar in Chicago, or the Breaking Bad El Camino Café in West Hollywood, California. 

These are partnerships with brands and hotels and restaurants, such as the Taco Bell hotel – a weekend long takeover of a hotel in Palm Springs, California, or the Footlocker “Rival’s Café” in Los Angeles to celebrate the launch of a new show line.

These short-term shops are tied to an event like a record launch or concert appearance, such as the Taylor Swift: The Lover Experience store, which opened for a single weekend in New York, or Ed Sheeran’s short-term pop-ups linked to his Collaboration Project release.

These are designed to be permanent spaces with a rotating lineup of pop-up brands appearing in the stores. A number of mall owners are launching their own versions of these, or partnering with marketplace operators. Developer Macerich created its own concept, Brandbox, and Unibail Rodamco Westfield last week announced a partnership with Verishop.