My shiny padlet by Jenelle Engel

Loyalty Programs

2026engeljenelle — 2024-11-04 18:51:45 UTC

Loyalty programs are marketing initiatives designed to reward customers for their repeat business, encouraging brand loyalty and increasing customer retention. For example, Kohl's Cash is a loyalty program where customers earn a set amount of "cash" for every qualifying purchase, which can then be redeemed on future purchases, wanting them to shop more frequently at Kohl's.

Preniums

2026engeljenelle — 2024-11-05 19:22:37 UTC

Premiums are incentives or rewards offered to customers as part of a marketing strategy to encourage purchasing or engagement with a brand. These premiums often include free gifts, discounts, or exclusive offers that add value to a product or service. They are typically used in promotional campaigns to boost sales, attract new customers, or retain existing ones.

Coupons

2026engeljenelle — 2024-11-05 19:24:09 UTC

Coupons are papers that offer discounts or special deals on products or services. They are used to incentive purchases, encourage customer loyalty, or introduce new customers to a brand. Coupons can be physical or digital and typically have an expiration date and specific terms of use.

Incentives

2026engeljenelle — 2024-11-05 20:27:00 UTC

Rewards or benefits offered to encourage specific behaviors or actions, such as making a purchase, achieving a goal, or participating in a program. They can include discounts, bonuses, gift cards, or exclusive access, and are often used in marketing or employee programs to motivate and engage individuals.

Product Samples

2026engeljenelle — 2024-11-05 20:29:21 UTC

Product samples are small quantities of a product given to customers for free or at a reduced price, allowing them to try the product before committing to a full purchase. They are commonly used in marketing to promote new items, build brand awareness, and encourage customer trial.

Sponsorship

2026engeljenelle — 2024-11-05 20:31:15 UTC

Sponsorship is a marketing strategy where a company provides financial support or resources to an event, individual, or organization in exchange for brand exposure and promotional opportunities. It helps build brand awareness, enhance credibility, and engage with target audiences through association with specific events or causes.

Tie-Ins, Cross Promotion, and Cross-Selling

2026engeljenelle — 2024-11-05 20:33:29 UTC

Tie-ins, cross-promotion, and cross-selling are marketing strategies that involve partnering with other brands or products to boost sales, reach new customers, or encourage additional purchases through bundled offers or complementary items.

Product Placement

2026engeljenelle — 2024-11-05 20:34:47 UTC

Product placement is a marketing strategy where a brand or product is integrated into movies, TV shows, or other media content in a way that subtly promotes it to the audience without overt advertising. It helps increase brand visibility and create associations with popular or influential media.

Online Loyalty Programs

2026engeljenelle — 2024-11-05 20:36:48 UTC

Online loyalty programs are digital initiatives that reward customers for repeat purchases or engagement with a brand through points, discounts, exclusive offers, or other incentives. They encourage customer retention, increase lifetime value, and foster brand loyalty by offering rewards that can be redeemed for future purchases or special privileges.

Point-of-Purchase Displays

2026engeljenelle — 2024-11-05 20:38:17 UTC

Are marketing materials or product setups placed near checkout areas in stores to attract attention and encourage impulse buying. These displays often feature promotional items, discounts, or new products, designed to influence customers' purchasing decisions at the moment of sale.