Copy Ideation by Karen Chai https://padlet.com/karenchai3343/synx14ieitpj2tf0 Made By Karen Chai Hui Kuan (0338841) en-us 2021-09-29 02:09:49 UTC 2026-01-19 14:02:31 UTC hello@padlet.com Durex Advertisement (USP) karenchai3343 https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1809395454 Opinion: In my personal opinion, this advertisement is interesting. This is because the brand itself ask people to take care of ourselves while going out due to the pandemic and protect their loves ones. The message of this advertisement has bring out very clearly. As nowadays due to the pandemic, people need to take care and protect themselves by wearing a mask. However, the brand itself also related to their product by using the Condom to protect their loved ones.

Copy Strategy: The copy strategy used in this advertisement is that when people look at this advertisement, people understand it easily. This is because with a complicated visual of the advertisement, people will get confused about the product and they won't get involve buying the product. However, when the visual of the advertising is simple and clear, people will get the message of the brand promote easily and people will have get involve buying the product. The text "Protect Yourself & Your Loved Ones" is trying to tell the consumers that protecting themselves from the COVID-19 virus and to protect their love ones either they are out or in. They are conveying that people should protect themselves either they are at the outside or in, always remember to cover up. This is the part where I like as they are trying to ask people to protect themselves. It shows that they care about the life of the consumers and this is why I feel it is unique.

Reimagined Copy:
Headline: Put care on Yourself, and also your love ones.
Subtext: Caring is Loving.

Reference Links:
www.marketing-interactive.com. (2020). Durex MY’s cheeky adaptation about masking up receives global nod. [online] Available at: 
https://www.marketing-interactive.com/durex-my-s-cheeky-post-about-masking-up-receives-global-nod-from-zambia-team

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]]> 2021-10-12 02:38:18 UTC https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1809395454 Apple Product -Macbook (Headlines) karenchai3343 https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1809505606 Opinion: This ad is clearly and simple for me to get it. This is because Apple has presented their product through the headline of the advertisement and the visual of the advertisement. By using this way to present the product, the consumers will get the message easily by looking at the appeal of the advertisement and not confusing it.

Copy Strategy: The headline of this advertisement uses a "description" and "amount" to convey the message. The text "Light. Years ahead", means that by buying their product, the consumers might get advantage by decreasing their daily weightage and the product can use in many ages. As we all knew that the Apple brand is a brand where their product can be used in ages and a brand that can rely on. It is a guarantee that once you had bought their product, the money that you spent on it is meaningless. As you can see the headline from the advertisement above, why not making your daily weightage lighter and not heavier? This is an attractive headline for me as the message that they try to convey is clear enough.

Reimagined Copy:
Headline: Lighten your life with ages you have.
Subtext: Live a light life.

Reference Link:
October 30, C.Z. / and 2018 (2018). Apple says total Mac active base has hit an impressive 100 million units. [online] iDownloadBlog.com. 
Available at: https://www.idownloadblog.com/2018/10/30/apple-mac-active-base-100-million/ 

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]]> 2021-10-12 03:25:49 UTC https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1809505606 FCB Health (Body Text) karenchai3343 https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1809782070 Opinion: In my personal opinion, this advertisement is telling that there is no right or wrong of a bi sexual people donate their blood to the country. Sexuality is not a word to let people to discriminate on. Sexuality is freedom. The message of this advertising is that blood donation can be anyone that is willing to donate their blood. Either they are gays or bi sexual, they can still donate their blood to the country.

Copy Strategy: The body text itself is telling that we should not discriminate bi sexual or gay people who wants to donate their blood. As we know that this kind of topic is sensitive, but in the Europe country, they are widely open to discuss this kind of topics. This advertisement wants their consumer to think that sexuality is freedom. The donation of blood from bi sexual or gays men is safe enough as the body text mentioned. This advertisement is a very special advertisement for me as it tells people that either you are gay or bi sexual, blood donation is widely open for everyone and anyone can donate their blood as long as they are human beings.

Reimagined Copy:
Headline: Don't Judge a Book by It's Cover, Blood Donation is for Everyone.
Subtext: Supports Bisexual

Reference Link:
www.adsoftheworld.com. (2021). Blood Equality Print Advert By FCB Health: The Dumb Law Paradox | Ads of the WorldTM. [online] 
Available at: https://www.adsoftheworld.com/media/print/blood_equality_the_dumb_law_paradox
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]]> 2021-10-12 05:54:09 UTC https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1809782070 Vaseline (Layout) karenchai3343 https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1809898029 Opinion: This advertisement from Vaseline is a using a creative theme. As we know that designing the appeal of the advertisement is a very important role. It is to attract people's attention and to let the consumers to get the meaning of the advertisement trying to say. By looking at this advertisement, the brand itself wanted to tell that using the product, it will the consumer to solve the dryness skin.

Layout Strategy: The layout strategy that used in this advertisement is that the theme. With a relatable theme of the advertisement, the consumers can get the message easily. As you can see the advertisement shows that the brand itself solves the consumers dryness skin. Based on that picture above, you can see that there are some parts are cracked and some parts are smooth. The hands of the girl is with the product, that's why that part is presented with a smooth skin. However, the parts with cracked means that there is no any apply of the product on it. 

Reimagined Copy:
Headline: Solves everything among skin.
Subtext: Get sooth together.

Reference Links:
www.adsoftheworld.com. (2017). Vaseline Print Advert By Miami Ad School: The Cracked Paintings, 1 | Ads of the WorldTM. [online] 
Available at: https://www.adsoftheworld.com/media/print/vaseline_the_cracked_paintings_1.
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]]> 2021-10-12 06:57:45 UTC https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1809898029 Riceman (Packaging) karenchai3343 https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1810042674 Opinion: In my opinion, the first expression when I saw this packaging is that it is a very cute design of it. I think this design is very attractive way where people will get attention as the visual appearance is cute. As we know people like cute stuff especially small things. By this, it is known that creating the packaging of the brand is an important role. This is a way to increase the sales of the product.

Packaging and Layout Strategy:
The concept of this package is designed by Backbone Branding. They designed this package is to convey an emotional and human message at the same time. The visual of the packaging is a container that represent a grain. At the same time, they wanted the consumers to know that the rice harvesting process is also included with human labour. The facial expression on that packaging is actually from the farmer. It tries to portray the emotion of a person goes through, from self-confidence to satisfaction. The empathy and tiredness from the farmers while harvesting the rice. The inside of the packaging is filled with harvested rice from the farmers.

Reimagined Copy:
Headline: Rice is Energy
Subtext: Filled with emotions.

Reference Link:
Backbone Branding. (2019). RICEMAN. [online] 
Available at: 
https://backbonebranding.com/works/riceman/ 
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]]> 2021-10-12 08:13:33 UTC https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1810042674 KitKat (PoP) karenchai3343 https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1810073244 Opinion: On my personal opinion, the brand itself uses a uniques way where is uses dump bins to promote their product. It catches consumers who really consumer a lot of chocolate bars. As a chocolate bar lover like me, once I found out that there is this big of dump bins with all chocolate bar, I will definitely get excited to see this as this is the whole bin with chocolate bars. The huge dump bins of this brand is also attractive to kids due to the size of it. As we know kids loves sweet things especially chocolate, they will definitely try to grab the chocolate bars inside the dump bins. First they will feel curious about the big thing, next once they saw the visual of the dump bins they will be excited.

Point of Purchase Strategy
Dump bins are unremarkably used for small-packaging merchandise that customers might want to grab a couple of the chocolate bars. They’re quite common with candy bars or food accessories, in this they’re helpful for stocking and merchandising large quantities. It is an excellent advantage of dump bins is that they're free standing, and might be strategically placed to be seen or interacted with from all angles. they're additionally a great chance to project your brand’s image on an outsized surface, and obtain inventive with however you are doing it. This is why the consumers would have their attention grabbed by a waist-high by grabbing the product. In addition, it’s easily recognized as KitKat’s unique image, and entices shoppers to grab a few bars from the display in passing.

Suggestions for Improvements
The overall of this design is well done. However, as the picture shown that the surrounding of that product is not enough of lightning, the brand should add some fairy lights around the dump bin to create more brighter lightning. This way, it would help to consumers to recognise it immediately and they can saw the brand name easily. Second suggestion that I would like to give is that they should put the full name of the brand so that it won't misunderstood the consumers. For example, they should put KitKat instead of KitK. Last but not least, the brand should also enlarge their slogan and put it at the outside. If the slogan is inside, people won't notice the slogan unless the chocolate bars was purchased by the consumers.

Preferences Link:
MacDonald, D. (2018). 30 Powerful Point of Purchase Displays to Make Your Products Pop. [online] Repsly.com. 
Available at: 
https://www.repsly.com/blog/consumer-goods/30-powerful-point-of-purchase-displays-to-make-your-products-pop.
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]]> 2021-10-12 08:29:37 UTC https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1810073244 GGRP (Direct Mail) karenchai3343 https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1810106674 Opinion: I choose this direct email is because it has a very unbelievable technique. Base on the picture above, there are people do not believe that this disc mail can actually produce sound by using a pen. I personally feel that the quality of this direct mail is made with a good quality of cardboard and an affordable disc plate. This is a unique way as people might get shocked due to the direct mail can conduct the audio out.

Copy Strategy:
This design is from Ad Agency “Grey” from Vancouver Canada. It was produced a portable record player for GGRP company It is  made with the corrugated cardboard sleeve that is the mailer for the 45 RPM record inside. By simply folding the envelope up, place the record underneath and spin it with a pencil to play the children’s story, “A Town That Found Sound”. The hollow space behind the needle works like a sound chamber to amplify the audio. The brand itself wants to show how good their sound quality is. By this type of direct mail, the consumers will feel it is a unique way to distribute the brand product.

Reimagined Copy:
Headline: Feel the sound with your soul.
Subtext: Made by GGRP.

Reference Link:
Modular 4. (2010). Direct Mail. [online] 
Available at:
https://modular4kc.com/tag/direct-mail/ 
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]]> 2021-10-12 08:47:10 UTC https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1810106674 Lazada Advertisement https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1837676654 https://youtu.be/tCNuyxUHlho

Opinion
In my opinion, this video advertising is very attractive as they invited a boy group named ‘SEVENTEEN’ to promote their 11.11 promotional day. This advertising is had attracted me as they are my favourite boy group and this group is quite famous.

Copy Strategy
The marketing strategy that they used is that they used celebrities to enhance their promotional things. For example, by inviting celebrities to take act on videos, the sales will enhance and people get to know easily. Not just that, it would also help the brand itself to enhance their brand awareness as the celebrities itself are famous. It is also a way to let other consumers to know that their celebrities is also using the brand to buy their things.


Reimagined copy
BIG SALES ON 11.11!!! EVEN SEVENTEEN IS USING THE APPLICATION TO PURCHASE THEIR THINGS! TRY NOW OR NOT ITS TOO LATE!!!!

]]> 2021-10-23 06:53:22 UTC https://padlet.com/karenchai3343/synx14ieitpj2tf0/wish/1837676654