for all of the coverlines and other conventions of my trailer I have used the same fonts which gives my magazine cover a specific house style, it is bold righting that can be easily seen and is mainly in black or white to contrast with the background, again making it more visible to the reader. My picture shows the main character from the film 'Nathan', I have used this picture as it has a very professional look to it, I feel that the shadow on the white back drop works perfectly as the rest of magazine can be moulded and formed around, I also chose this picture as with any magazine as with any magazine the picture quite possibly the biggest focus and this picture is extremely interesting, the eyes of the character lock onto and the picture is also very clear and visible like most professional magazines. I also feel that I have challenged the convention with the picture and background on my magazine, as in most magazine front covers that feature a horror film have a dark and creepy background, I went for white as it showed my picture clearly and also allowed the blood spots to appear clearly, this also makes the magazine more attractive as you are able to see all of the information on it very clearly.

When originally researching film magazines I looked heavily at brands like 'Empire' as they are a very well known music magazine that is extremely popular within the UK for film lovers, I looked at how they created there magazines and how they got story of the films across in simple words and pictures, I tried to follow a basic outline of a number of there magazines, changing it slightly to my own preferences, I also tried to stick to my original layouts that I had designed but changed certain features that I deemed necessary to change and tailored them to fit my magazine cover in a more appealing way for me and my audience, obviously I did not expect it to be exactly like my original designs as through experimenting with different colours, layouts and fonts I would find a way that I would be most happy with, whether I stuck to my designs or not. 

The main title is also very visible, being shown clearly in a white bold font with the signature '#' on show, I have done this as billboards are usually placed in busy areas where there are lots of roads and cars, when driving by in a car you will be able to make out the name of the film just by giving the billboard a short glance. By making the title large it shows I have followed the convention as on most advertisements the title of the product is in a large and clearly presented manner so that the audience knows what they are looking at. I also chose to put it in the mid point of the far side of the page as it gave me room for more features and conventions surrounding the main title.

Featuring my actors on the billboard is also something I believe to be very useful as it will be one of the main things that make people want to come and see a film, if people see the actors names, it will reflect the quality of the production depending on there knowledge and likening of the actors involved, this is something that I personally think when looking at advertisements for new films, if I  notice an actor that I like I will be more enticed to see the film.

For the background of my billboard I chose to have a smashed screen to represent the social media side of my film, the smashed part of the screen shows the danger of the side of the production (danger being Nathan trying to kill people). Most backgrounds on billboards are simple being one or 2 colours, in this case I have gone against the convention by having something a bit more interesting with a meaning behind, so going against the convention in this instant has worked out better.  

The title, is probably the main convention featured in my poster as it is the largest piece of the text and the main piece of information the audience needs to take in, for this exact reason I have made sure that it is clear and visible, I would say that in this instance I have followed the convention as there would be no reason to go against it due to the fact the title is extremely important and also keeps a good visual syntax that corresponds well with the rest of the poster, so there would be no reason to challenge the convention as it works extremely well. I have also added some blood that goes over the title slightly on the side of the poster, this is just to show off the genre more within the trailer as my target audience would hopefully be able to relate blood to gore/horror/violence which are all elements that my film will feature within it.7

My main actors name appears at the top of the page, this is something not is not always on film posters, so I challenged the convention to a degree by having it on there as I feel like it is a necessary convention to feature as it is also another way of marketing your product; by showing off the actors and in this case main actor that will be in your production, making your audience more interested and eager to see it.