a. Problem Statement

• Clearly define the marketing problem or opportunity the company/product is facing.
  (E.g., "XYZ Company is experiencing a decline in market share due to increased competition.")

b. Research Objectives

• Identify 3-5 research objectives to address the problem.
  (E.g., "To identify key competitors and analyze their marketing strategies.")

c. Data Collection Plan

• Specify the type of data required (primary, secondary, or both).

• Propose data collection methods (e.g., surveys, focus groups, or observational studies).

d. Target Audience

• Define the target audience for the research.

• Use demographics, psychographics, and behavioral characteristics.Provide details on the following with justification. The details should incorporate prevailing theoretical and philosophical debates by appropriate references.  What are your research question/s and objectives?  Who is your sample?  What data collection methods are you using?  How are you analysing your data?  What ethical issues did you encounter during the research process? Please note: the above is not a complete list and you must include other information as you consider relevant in the discussion.

a. Problem Statement

• Clearly define the marketing problem or opportunity the company/product is facing.
  (E.g., "XYZ Company is experiencing a decline in market share due to increased competition.")

b. Research Objectives

• Identify 3-5 research objectives to address the problem.
  (E.g., "To identify key competitors and analyze their marketing strategies.")

c. Data Collection Plan

• Specify the type of data required (primary, secondary, or both).

• Propose data collection methods (e.g., surveys, focus groups, or observational studies).

d. Target Audience

• Define the target audience for the research.

• Use demographics, psychographics, and behavioral characteristics.Provide details on the following with justification. The details should incorporate prevailing theoretical and philosophical debates by appropriate references.  What are your research question/s and objectives?  Who is your sample?  What data collection methods are you using?  How are you analysing your data?  What ethical issues did you encounter during the research process? Please note: the above is not a complete list and you must include other information as you consider relevant in the discussion.